Samsung OLED S95D vs Sony X90L

Samsung S95D offers excellent HDR performance, providing uniform effects across all scenes exceeding 1500 nits, except for the fifth scene, where brightness drops to 800 nits. Despite this, the television maintains a high level of image quality. A significant advantage of QD-OLED technology is its ability to retain high brightness even in the smallest elements on a black background, which is uncommon in LCD and mini LED televisions. This ensures that every scene captivates with strong light effects, regardless of the size of the illuminated surface. Only in the brightest scenes with large light areas does brightness slightly decrease, which is typical even for standard LG-produced OLEDs. Additionally, the quantum dot coating has allowed for unprecedented high coverage of the BT.2020 colour gamut at 88%.

HDR on the Sony X90L television looks promising. The luminance chart showed that the TV has a solid power reserve, reaching a maximum of 1000 nits in synthetic tests. But how does it perform in real scenarios? In scenes such as the first one from Life of Pi or the final sequence from The Meg, the TV can deliver this power on HDR content, achieving around 800 nits. Unfortunately, displaying small light elements on a black background, as in the scene from Sicario 2, poses greater challenges for the X90L – here the results reach about 600 nits. Despite this, when looking at competitive models with mini-LED technology, the effect looks very good and can shine enough to impress us. The color gamut coverage is also noteworthy, with a result of 96% for DCI-P3 and 76% for BT.2020, indicating good color reproduction in HDR content.

The Samsung S95D’s Filmmaker mode excels in colour accuracy, making it ideal for true-to-life viewing and closely reflecting the intent of content creators. We rely on this mode for all testing, as it presents significantly more detail than the often oversaturated standard or dynamic modes. Initially, viewers may find the image slightly warmer in Filmmaker mode, but it brings out a more authentic, balanced display. Despite being in the premium segment, the factory settings aren’t perfect. For example, there is a dip in red tones in the white balance for both HD and HDR content, with Colour Checker tests showing a cooler colour bias that shifts the image towards blue, impacting the natural appearance of scenes. In the sample photo, the boy appears in cooler tones, which diminishes realism.

Brightness performance for HD content is generally on point, though minor inconsistencies appear. However, the more noticeable issue arises with 4K HDR content. While the EOTF curve seems accurate in test patterns, real scenes sometimes reveal fluctuations, where some areas are overly brightened or darkened. Although the S95D offers reasonably good out-of-the-box colour reproduction, calibration is recommended to achieve a more precise, natural, and immersive picture, maximising the television’s potential.

The best mode in Sony televisions is the IMAX Enhanced mode. Although IMAX is mainly associated with the cinematic experience, here the color reproduction right out of the box is average. In the case of lower quality materials, such as HD – regular TV or YouTube – it is worth paying attention to the white balance. It is characterized by a deficit in red and an excessive dominance of blue, which gives the image a pinkish hue. The brightness characteristic, or gamma, for HD content is quite decent, but a slight boost may cause the image to become washed out and appear as if it is behind a light fog.

In 4K HDR content, the situation looks a bit different. The white balance shows a significant boost in blue, which makes the image appear unnaturally sharp and gives it an artificial feel. Such an exaggeration in color reproduction may not appeal to everyone, especially if one prefers more realistic shades. Additionally, the EOTF curve in Sony X90L looks quite decent at first glance. However, at the end of the graph, there are certain fluctuations that suggest the television is trying to maintain the appropriate brightness to avoid overexposing larger elements.

Calibration can significantly elevate a television's image quality, enhancing both accuracy and overall viewing experience. For the Samsung S95D, calibration has notably refined the white balance, removing major colour inaccuracies to produce more natural and balanced tones, which allows for a closer representation of the filmmakers’ vision. The adjustments bring subtle improvements to contrast and gamma, with more pronounced distinctions between light and dark areas, adding depth and revealing finer details in both shadows and highlights. This creates a richer, more lifelike image with enhanced detail, particularly in darker scenes where shadows now hold greater clarity, while bright areas appear well-balanced rather than overly intense.

Despite these improvements, the EOTF curve remains slightly below ideal, which might influence the handling of dynamic scenes. However, the enhanced tonal transitions and boosted contrast post-calibration make the S95D an excellent choice for film and high-definition content, bringing it closer to reference-level quality. This calibration enables the television to deliver a more immersive, accurate visual experience in line with industry standards, ultimately offering a more rewarding viewing experience.

Sony offers many tools to improve image quality, including two additional image modes that we decided to use during testing and apply calibration to them. This solution significantly facilitates the calibration work and is very effective, provided that the right tools are available. In the case of HD content, the white balance has been almost perfectly aligned – only one shade of gray exceeds the error value of "1", which is an excellent result. The same can be said about the brightness characteristic (gamma), which looks nearly perfect, with microscopic deviations of around 0.01.

In the case of 4K HDR content, the situation is not as ideal. Although the white balance has been significantly improved, it has not been possible to completely eliminate the dominance of blue color. Nonetheless, errors in the Colour Checker test only occasionally exceed the value of "2", which means that image distortions are practically unnoticeable. As for the EOTF curve, it is worth activating the filter in the upper right corner "EOTF in Movies" – the graph looks correct, but the television encounters difficulties illuminating very small elements, which results from the limited number of backlight zones. Despite these minor flaws, it is thanks to the calibration carried out that the IMAX Enhanced mode in the Sony X90L makes watching movies resemble a true cinema experience.

The Samsung S95D handles tonal transitions in lower-quality materials exceptionally well. In tests featuring a screen with a light bulb, there are virtually unnoticeable transitions between shades of grey, positioning it among the best televisions we have evaluated in this aspect.

Regarding digital processing, the S95D excels in rendering the entire image—whether it's branches or figures—without any jagged edges or overly pronounced contours. However, one point to note is that the image appears slightly trimmed. Despite this minor issue, the television still performs admirably, ensuring that details in lower-quality materials remain noticeable and well-defined. This ability to maintain clarity and depth in various content types further solidifies the S95D's reputation for delivering a high-quality viewing experience.

The Sony X90L TV features a tone transition smoothing function known as Smooth Gradation, which is incredibly effective. Even at the "low" setting, the effects are satisfactory, but at the "medium" setting, it works like a dream – we recommend using this option for the best results. The image scaling on the Sony X90L is simply excellent. The image is not overly sharpened, which gives a natural effect and makes everything look cohesive. It is evident that the engineers really put effort into this aspect, creating a solution that impresses and works well in everyday use. Because of this, even when watching content like regular television or YouTube, where the image is not inherently stunning, one can enjoy a smooth, cohesive, and visually pleasing experience.

The Samsung S95D TV, featuring a refresh rate of 120 Hz (and even 144 Hz when configured correctly for PC use), guarantees exceptional motion smoothness. Samsung provides a range of image sharpness settings on a ten-point scale, enabling users to customise the display according to their preferences— favouring a more cinematic look or a smoother, theatrical feel.

In UFO tests, the OLED panel demonstrates its strengths by effectively eliminating any blurring. The rapid pixel response ensures that dynamic movements are replicated with remarkable precision, resulting in a fluid viewing experience that enhances fast-paced content, such as action films or competitive gaming. This combination of high refresh rates and superior pixel response makes the S95D an outstanding choice for those seeking crisp, clear motion in their visual media.

Sony X90L with a 120 Hz panel is a great choice for both gamers and movie enthusiasts. The TV is equipped with the Motion Flow smoothness feature, which allows you to adjust motion smoothness using two sliders: "smoothness" and "clarity." The "smoothness" slider controls the level of motion fluidity, which helps reduce image stuttering, while "clarity" is used to reduce blurring and improve motion sharpness, which is especially useful in dynamic scenes.

The Samsung S95D TV is expertly designed to meet the needs of gamers, featuring four HDMI 2.1 ports that support essential functionalities like Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). While the HDMI 2.1 ports do not offer the full 48Gb bandwidth, they are still adequate for achieving the desired resolution and smooth performance.

These technologies enable players to experience smoother and more responsive gameplay, significantly enhancing comfort and performance during intense gaming sessions. A standout feature is the Xbox app, which facilitates cloud gaming without requiring a console. This allows gamers to access an extensive range of titles directly on the TV, enjoying high image quality and fluid gameplay.

Additionally, the S95D includes a Game Bar feature, making it easy to manage game settings with quick adjustments, such as changing the screen ratio—an extremely useful function for various games and gameplay modes. The support for G-Sync and FreeSync is another advantage, particularly for Nvidia and AMD graphics card users.

Although the S95D lacks support for Dolby Vision, it still provides an impressive array of features, making it an ideal choice for console gaming enthusiasts. Overall, the S95D combines cutting-edge technology with exceptional picture quality, creating a comprehensive package for any gamer seeking an immersive experience.

Sony X90L is a television that performs well in terms of compatibility with consoles and features for gamers. Its 120 Hz panel and two HDMI 2.1 ports with a bandwidth of 48 Gb/s allow for smooth play in high resolution and at a high frame rate. Gamers can also take advantage of the ALLM feature, which automatically switches the TV to low latency mode, and VRR, which provides smooth gameplay without screen tearing. Game Bar is an additional advantage – an intuitive tool that allows for quick access to the most important settings and gaming features, making it easier to control gameplay.

Unfortunately, in terms of HDR in games, the Sony X90L has its limitations. There is no support for HGiG, a standard that many gamers consider essential for precise HDR reproduction in games. Although the TV supports Dolby Vision, which theoretically could improve image quality in games, the practical application of this feature is problematic. Dolby Vision in game mode is associated with very high input lag, making gameplay less comfortable and precise movements more difficult. Additionally, it is not possible to enable Dolby Vision along with VRR. This means that despite numerous advantages, gamers seeking perfect HDR in games may feel a sense of disappointment.