SAMSUNG OLED S90F (WOLED) vs TCL C7L

Does the S90F handle not only dark scenes but also bright parts of the image? Definitely yes. Stories about OLEDs as "dark screens" can slowly be regarded as a myth. The Samsung S90F, similar to the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined lights and high contrast. Of course, OLED technology still has its limitations – with very bright, full-screen sequences, such as the test card from the movie The Meg (5th image), the TV can noticeably dim the image. However, it's worth noting that such scenes are quite rare. One can say that the HDR effect is good enough that even mid-range OLED models, like the S90F, can provide a cinematic experience in the home living room.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static images, it can achieve peak brightness levels of around 2800 nits. This is an absolutely phenomenal result, considering the price range it falls into. Unfortunately, the tests with real film scenes are not as spectacular as the measurements of white squares. The brightness in actual HDR shots drops to around 1200 nits in the C7L model. This is still a very good result, as the vast majority of contemporary films are mastered at such a value. However, when small, pinpoint elements appear on the screen, the brightness of those details drastically drops – even to about 400 nits – which diminishes the HDR effect somewhat. The television does this intentionally to maintain a better level of black and prevent a huge glare of light. This is somewhat explainable, but it also shows that Mini LED technology is not completely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colors are obviously key here. And these, thanks to the use of new, "super" quantum dots, are simply outstanding and among the best on the market. The television can achieve around 90% coverage of the ultra-wide color gamut BT.2020 and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such high color saturation regardless of the scene being displayed, which is often problematic in competing RGB Mini-LED televisions.

Samsung S90F, like most modern TVs, offers many picture modes, but – in line with our testing tradition – we checked it in its best one, which is the Filmmaker mode. As a result, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially subdued – just closer to what you should see. Of course, "more correct" doesn’t mean "perfect." Our S90F sample unfortunately had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter applied to most scenes. Someone might say that it looks more "cinematic" – because it's warmer – but let's be honest, George Lucas didn't film Star Wars in sepia 😉 (you'll find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a distinct "spike" in brightness – the TV brightened the image more than it should have, making some effects look too intense and diverging from the reference. Thankfully, some of these issues can be eliminated with professional calibration – you can read about its effects later in the review.

When it comes to colors straight out of the box, what's new in TCL TVs, including the C7L model, is the addition of a picture mode called Filmmaker Mode. That's significant because until now that mode wasn't available from this manufacturer at all. In theory, as the name suggests, the image in this setting is meant to represent the filmmaker's full intent. From our tests we can confirm that it's without a doubt the best built-in mode on this TV if you care about faithful color reproduction right out of the box. However, we wouldn't say it's perfect. Like most devices on the market, this C7L also had some factory issues. The white balance in Filmmaker Mode tended toward a slightly greenish-yellow tint, caused mainly by an excess of the green channel and a noticeable lack of blue. For the average viewer this won't be a drastic flaw, but if you care about perfect whites, natural skin tones, and getting the full potential out of the structure of these new "super" quantum dots, the TV really begs for professional calibration.

After calibration, we managed to eliminate almost all the aforementioned errors. Older movies in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is returning to its rightful place (you're welcome, Star Wars fans), and the colors no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in an almost reference way. Yes, the most demanding users may notice minimal deviations in brightness, but to be honest – most viewers won't even notice that. And it’s no wonder, because the vast majority of errors are below the ΔE 3 threshold, which is below the visibility threshold. After calibration, the S90F (WOLED) becomes a truly excellent display – one that you can enjoy nearly perfect image quality on.

After a professional calibration we were able to greatly improve the out-of-the-box Filmmaker Mode. After our adjustments, errors in the ColorChecker test and across the wide color gamut fell below the threshold of human perception, that is below a value of 3, which is a very good result. The TCL C7L definitely benefits from this treatment in terms of color accuracy, and that's hard to argue with. A bit worse, however, is the issue of brightness management in HDR content after calibration. As I described earlier, even though we set this model up correctly, when you play real movie scenes on the TV it can manage its brightness in a rather peculiar way. It often brightens certain elements on the screen contrary to the creator's intent, which can be clearly seen on EOTF charts measured in particular films. Despite this flaw, or rather a specific quirk of this TV, you can't take away one thing: after calibration the C7L was able to reproduce colors accurately.

Digital image processing in the S90F:

Fortunately, Samsung, as in most of its models, can effectively deal with the unwanted posterization effect in the S90F. The function responsible for this element is noise reduction, which quite nicely smooths out tonal transitions and eliminates unnatural color joins – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with compromises. In addition to improving gradation, it may also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image scaling in the S90F:

In this year's model, Samsung has implemented its own AI processor – NQ4 Gen3, which really manages quite well with upscaling. In our test scenes, the television effectively "pulled up" lower-quality content towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind this entire AI marketing façade lies a certain shortcoming. The S90F does not handle overscan well. If you reach for truly archival materials – like a VHS tape of your parents' wedding – you must reckon with the fact that the lower part of the image may be cut off. The image adaptation function to the resolution simply does not work here as it should.

This point could, in a sense, be called the Achilles' heel of the C7L. Unfortunately, this TV uses an older MediaTek chipset, the Pentonic 700, which was never known for outstanding digital image processing. You can clearly see this in the operation of the gradual smoothing function, which is responsible for reducing jagged edges and removing digital noise. It simply performs very poorly; when set to low, its effectiveness is practically nonexistent. The only small plus is that the algorithm doesn't further degrade the image or forcefully blur details. Upscaling itself, meaning the scaling of lower-resolution content to 4K, performs a bit better. It's simply adequate and doesn't stand out compared with the competition. That said, there's no denying the C7L would gain a lot in this area if the manufacturer decided to use the newer Pentonic 800 processor, which is now appearing in an increasing number of competing models.

S90F really handles motion great – after all, it's an OLED with a 144 Hz panel, so sports and games look simply amazing on it. The picture is smooth, clear, and there's no room for ghosting or blurring that sometimes plagues cheaper LCDs.

The TV is also equipped with motion smoothing settings that allow you to tailor everything to your liking. We have motion blur reduction and judder reduction – you can set it up to make the picture super smooth (even to that soap opera effect), or more cinematic, with the classic "choppiness" of 24 frames. The choice is yours; Samsung doesn't impose anything.

The TCL C7L uses a native 4K panel with a 144 Hz refresh rate, which, at lower resolutions when using a PC, can even reach up to 288 Hz. Those are obviously very high numbers and look impressive on paper, but in everyday use it's worth remembering that almost all dynamic content you play on this TV will still run at around a maximum of 120 Hz. To tame that motion, the TV's menu includes a motion smoothing system called "Motion Clarity." It offers several predefined modes, including a user mode that we strongly recommend setting manually using our tried-and-true guides on our YouTube channel. There are two key sliders available there. The first, "Blur Reduction," reduces smearing and improves sharpness in dynamic 60-fps material, such as sports broadcasts. The second slider, "Flicker Reduction," lets you add artificial frames to movies and TV series shot at cinematic 24 or 30 fps. This, of course, allows you to completely eliminate the annoying image judder during camera motion.

When it comes to gaming features – we have absolutely no complaints about the S90F. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The TV operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. It also includes Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus is also noteworthy – Samsung’s proprietary motion smoother, which uniquely works well in games. The image feels smoother without any artificial effects or slowdowns.

It’s also worth mentioning the HGiG feature, which – surprisingly – works correctly. We mention this because Samsung clearly broke something in one of its recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it becomes virtually impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it’s worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.

When it comes to gaming, the TCL C7L is simply an outstanding TV for gamers. Thanks to two full-bandwidth HDMI 2.1 ports at 48 Gbps, you get access to all the key features required by console owners and users of powerful PCs. It has a well-implemented ALLM mode with very low input lag and VRR frame-sync that works in an impressive range from 48 to 288 Hz. Importantly, unlike some competitors, TCL implemented the console HDR10 HGIG profile correctly and added support for Dolby Vision in games. Rounding out the package is a very well-designed player panel, the Game Bar, which even lets you edit its appearance and change the theme to perfectly match your console’s style. The only thing you can — and should — criticize is that the TV offers only two full HDMI 2.1 ports, while the other two are older HDMI 2.0. That creates a fairly significant logistical problem. Why? Because one of those fast ports also supports eARC (enhanced Audio Return Channel). In practice, that means if you connect a soundbar or a home theater system, you’ll only have one free HDMI 2.1 port left. If you have two consoles at home, or a console and a powerful PC, you’ll unfortunately have to give something up or constantly juggle cables at the back while trying to maintain convenient control of your audio system.