SAMSUNG OLED S90F (WOLED) vs Samsung QN85F

Does the S90F handle not only dark scenes but also bright parts of the image? Definitely yes. Stories about OLEDs as "dark screens" can slowly be regarded as a myth. The Samsung S90F, similar to the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined lights and high contrast. Of course, OLED technology still has its limitations – with very bright, full-screen sequences, such as the test card from the movie The Meg (5th image), the TV can noticeably dim the image. However, it's worth noting that such scenes are quite rare. One can say that the HDR effect is good enough that even mid-range OLED models, like the S90F, can provide a cinematic experience in the home living room.

Although the more than double number of dimming zones compared to its predecessor has not translated into a spectacular jump in black levels and contrast, we definitely felt it in the HDR effect itself. The QN85F is up to 50% brighter than last year's model, making a huge impression in dynamic scenes. The peak brightness can reach nearly 1700–1800 nits, which is truly impressive in this Mini-LED class. The best part is that almost regardless of the scene being viewed, the HDR effect remains strong and vibrant. In four out of five test scenes, the brightness was around 1000 nits, a level that in most cases allows viewers to feel the true magic of this format. Of course, in scene number 4 from the movie Sicario 2, the limitations of Mini-LED technology become apparent – the brightness of the helicopter's spotlight drops to around 500 nits. It's not an outstanding result, but it's still much more acceptable than in last year's model. Samsung deserves applause, as the improvement in brightness in the QN85F is substantial compared to its predecessor. However, it's a pity about a certain trend seen in this year’s televisions – the manufacturer has worsened the color gamut coverage. Although the QN85F has a QLED panel, its result of around 90% DCI-P3 is average, and in the most demanding films, it can lead to less vibrant colors than in the predecessor. Despite this shortcoming, the overall HDR effect is at an excellent level and really makes a big impression in this class of devices.

Samsung S90F, like most modern TVs, offers many picture modes, but – in line with our testing tradition – we checked it in its best one, which is the Filmmaker mode. As a result, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially subdued – just closer to what you should see. Of course, "more correct" doesn’t mean "perfect." Our S90F sample unfortunately had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter applied to most scenes. Someone might say that it looks more "cinematic" – because it's warmer – but let's be honest, George Lucas didn't film Star Wars in sepia 😉 (you'll find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a distinct "spike" in brightness – the TV brightened the image more than it should have, making some effects look too intense and diverging from the reference. Thankfully, some of these issues can be eliminated with professional calibration – you can read about its effects later in the review.

The Samsung QN85F offers several preset picture modes, but out of the box, the television starts in "Eco" mode. We could actually end the discussion here, because for such a model, using this setting makes no sense – the picture is washed out, unpleasant, and far from what we expect from a television of this class. Therefore, we conducted our tests in the best available mode, which is the Filmmaker mode. Its purpose is to faithfully reproduce what the directors saw while filming, and indeed, this setting performs best among all the factory options. However, this does not mean it is free of flaws.

Both in SDR and HDR, the QN85F strongly highlighted warm colors. This stemmed from a lack of white balance, with a noticeable absence of blue. Additionally, the picture sometimes appeared overexposed – both the gamma brightness characteristic and the EOTF curve indicated that the television has a tendency to blow out scenes. In SDR, the color reproduction errors (Delta E at levels of 4–5) were still acceptable, but in HDR, the inaccuracies became really significant and clearly deviated from what the creators intended to show us. Fortunately, Samsung provides a wide range of calibration tools in its televisions, so – as always – we proceeded with professional calibration to see how much could be improved.

After calibration, we managed to eliminate almost all the aforementioned errors. Older movies in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is returning to its rightful place (you're welcome, Star Wars fans), and the colors no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in an almost reference way. Yes, the most demanding users may notice minimal deviations in brightness, but to be honest – most viewers won't even notice that. And it’s no wonder, because the vast majority of errors are below the ΔE 3 threshold, which is below the visibility threshold. After calibration, the S90F (WOLED) becomes a truly excellent display – one that you can enjoy nearly perfect image quality on.

After calibrating the movie mode, we managed to tame the colors in both modes to nearly perfection – most of them did not exceed an error value of 3, which is the limit of visibility to the human eye. The image became more natural, fuller, and at the same time devoid of the blooming that was noticeable right after taking the TV out of the box. This shows how much potential lies in the QN85F and how well it responds to precise settings. However, this does not change the fact that certain technological barriers cannot be overcome. Despite the significant benefits of calibration, limitations of the panel itself still remain. Although the number of dimming zones has doubled compared to its predecessor, the algorithms controlling the backlighting can manipulate brightness in their own way. Sometimes this leads to slight color distortions or subtly visible halo effects around bright objects. Nonetheless, the reception after calibration is really pleasant and shows how good a screen the QN85F can be if we just take a moment for the right settings.

Digital image processing in the S90F:

Fortunately, Samsung, as in most of its models, can effectively deal with the unwanted posterization effect in the S90F. The function responsible for this element is noise reduction, which quite nicely smooths out tonal transitions and eliminates unnatural color joins – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with compromises. In addition to improving gradation, it may also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image scaling in the S90F:

In this year's model, Samsung has implemented its own AI processor – NQ4 Gen3, which really manages quite well with upscaling. In our test scenes, the television effectively "pulled up" lower-quality content towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind this entire AI marketing façade lies a certain shortcoming. The S90F does not handle overscan well. If you reach for truly archival materials – like a VHS tape of your parents' wedding – you must reckon with the fact that the lower part of the image may be cut off. The image adaptation function to the resolution simply does not work here as it should.

Although the native tonal transitions on the QN85F perform excellently with 4K materials, we don't always deal with content in the highest resolution. That's when it becomes crucial how the television handles upscaling and digital image processing. This process is managed by Samsung's proprietary processor – AI NQ4 Gen2. In practice, it works very efficiently. If visible color banding or other undesirable phenomena appear on the screen, for example in materials from YouTube, they can be easily smoothed out using the "noise reduction" function. Set to medium, it improves tonal transitions while not excessively blurring desired details. However, it's important to remember that – as with most Samsung televisions – this feature significantly affects the film grain. Therefore, during movie screenings, it's advisable to use it cautiously to maintain the natural character of the image.

The upscaling itself looks very good. Test materials in lower resolutions were displayed sharply and clearly, with a lot of detail. The only drawback remains the issue of overscan, which is cutting off the edges of the screen. In most situations, this is not noticeable, but with very old materials below HD quality, there may be instances where part of the image on the left side is slightly cropped.

S90F really handles motion great – after all, it's an OLED with a 144 Hz panel, so sports and games look simply amazing on it. The picture is smooth, clear, and there's no room for ghosting or blurring that sometimes plagues cheaper LCDs.

The TV is also equipped with motion smoothing settings that allow you to tailor everything to your liking. We have motion blur reduction and judder reduction – you can set it up to make the picture super smooth (even to that soap opera effect), or more cinematic, with the classic "choppiness" of 24 frames. The choice is yours; Samsung doesn't impose anything.

Motion blur and fluidity of motion in the QN85F is a topic worth discussing in more detail, as the television is equipped not with a standard 120 Hz panel, but with a 144 Hz panel. The additional hertz will primarily be appreciated by PC gamers, but the mere presence of such an option can be seen as a nice addition and a sign of the times – it’s hard to complain about the trend towards faster panels, since in practice, each of us would like the image to be as fluid as possible. However, the most important thing is how the television handles typical 120 Hz refresh rates – in the case of consoles, sports, or films recorded at 24 or 30 frames per second. And here, the QN85F performs really well. In movies, you can easily adjust the character of the image thanks to the “picture clarity” function, where we find two adjustable sliders. Key for viewing sessions is the one responsible for reducing motion blur. Lower values give the image a more cinematic character with preserved “frame rate,” while higher values lead to a strong smoothing that resembles television theater.

When it comes to gaming features – we have absolutely no complaints about the S90F. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The TV operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. It also includes Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus is also noteworthy – Samsung’s proprietary motion smoother, which uniquely works well in games. The image feels smoother without any artificial effects or slowdowns.

It’s also worth mentioning the HGiG feature, which – surprisingly – works correctly. We mention this because Samsung clearly broke something in one of its recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it becomes virtually impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it’s worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.

The Samsung QN85F makes a great impression in terms of features for gamers. It has four HDMI 2.1 ports, so we can easily connect several devices at once. There is also variable refresh rate (VRR) to prevent screen tearing, as well as automatic game mode (ALLM), which allows the TV to switch to the appropriate settings automatically when we start the console. Additionally, it supports refresh rates of up to 144 Hz – something that PC gamers will particularly appreciate, but the mere fact that such an option is available shows that Samsung is fully supporting gamers. The Game Bar panel deserves praise as well. It's a quick glance at key parameters – from frame rate to refresh mode to shortcuts for picture settings. Instead of sifting through the entire menu, everything is at our fingertips, which turns out to be really convenient in practice. However, the most interesting addition is the Game Motion Plus feature. It's nothing more than motion smoothing, transferred into the gaming world. When enabled, the picture becomes smoother, sometimes it even looks as though we're getting several more frames, and importantly, the response delay does not increase enough to interfere with gameplay. This solution truly sets Samsung's 120Hz TVs apart from the competition.

[UPDATE] We have updated our tests of Samsung TVs for the 2025 model year due to the release of software version 1131, which restored the crucial feature for gamers, HGiG.

The only serious downside remains the lack of proper HGiG support. This is a standard responsible for correct tone mapping in HDR games, ensuring that brightness and contrast are displayed as intended by the creators. Without HGiG, we have to adjust the brightness manually, which doesn’t always yield ideal results. The feature was available in previous models, but it disappeared from the QN85F after one of the updates. We hope that Samsung will quickly fix this issue, and we will keep checking to see if it has been resolved.