SAMSUNG OLED S90F (WOLED) vs Samsung Neo QLED QN70F / QN74F / QN77F

Does the S90F handle not only dark scenes but also bright parts of the image? Definitely yes. Stories about OLEDs as "dark screens" can slowly be regarded as a myth. The Samsung S90F, similar to the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined lights and high contrast. Of course, OLED technology still has its limitations – with very bright, full-screen sequences, such as the test card from the movie The Meg (5th image), the TV can noticeably dim the image. However, it's worth noting that such scenes are quite rare. One can say that the HDR effect is good enough that even mid-range OLED models, like the S90F, can provide a cinematic experience in the home living room.

QN70F is a TV that can positively surprise when it comes to brightness. In ideal test conditions, it reaches even 800 nits, which – for this price range – is really solid. Of course, that's a result from measurement test patterns, so we decided to check how it performs in practice, with real movies. Here, the TV somewhat tones down its capabilities. In most of the tested scenes – for example, in "The Meg" – the actual HDR brightness was around 500 nits. That's still a good result that allows you to enjoy HDR effects, although it is far from perfect. On the other hand, we have a QLED screen with a quantum dot layer, which means very good color reproduction capabilities. The colors are vivid and saturated. QN70F covers about 94% of the DCI-P3 color space, and in the wider BT.2020 gamut, it exceeds 75%, so in this regard, there's nothing to be ashamed of.

Samsung S90F, like most modern TVs, offers many picture modes, but – in line with our testing tradition – we checked it in its best one, which is the Filmmaker mode. As a result, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially subdued – just closer to what you should see. Of course, "more correct" doesn’t mean "perfect." Our S90F sample unfortunately had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter applied to most scenes. Someone might say that it looks more "cinematic" – because it's warmer – but let's be honest, George Lucas didn't film Star Wars in sepia 😉 (you'll find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a distinct "spike" in brightness – the TV brightened the image more than it should have, making some effects look too intense and diverging from the reference. Thankfully, some of these issues can be eliminated with professional calibration – you can read about its effects later in the review.

We tested the QN70F in the best default picture mode, which is Filmmaker Mode. It must be said that in this particular test unit, the factory settings performed quite well. The picture was calm, natural, and despite minor deviations, pleasant to perceive. The biggest flaw was a slight dominance of red in the white balance, which caused a slight pinkish tint to the entire scene. However, this was not a glaring flaw – rather subtle and only noticeable when directly compared to a properly calibrated screen. A somewhat larger issue appeared in the brightness characteristic. The television tends to understate the brightness of parts of the image that should be displayed more brightly. As a result, some details can appear slightly dimmed – not so much lost entirely, but not as clearly pronounced as they should be. Nevertheless, as far as a television in this category and in these settings goes, we consider the result to be a good starting point for further calibration.

After calibration, we managed to eliminate almost all the aforementioned errors. Older movies in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is returning to its rightful place (you're welcome, Star Wars fans), and the colors no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in an almost reference way. Yes, the most demanding users may notice minimal deviations in brightness, but to be honest – most viewers won't even notice that. And it’s no wonder, because the vast majority of errors are below the ΔE 3 threshold, which is below the visibility threshold. After calibration, the S90F (WOLED) becomes a truly excellent display – one that you can enjoy nearly perfect image quality on.

After calibration, the QN70F shows that it can offer a really high level of color reproduction. It nearly perfectly balanced the white point, and the values in the Color Checker test dropped below 3 – that is, below the threshold at which the average eye can perceive differences. The image looks natural, and the colors are accurately represented, without excessive saturation or the coolness known from factory settings. It must be said that Samsung provides very extensive calibration options – not only for enthusiasts but also for professionals. The QN70F takes advantage of this potential and, after proper adjustment, can come close to much more expensive models in terms of color accuracy. The only thing one could still criticize is the brightness characteristics. There is still a tendency to brighten the smallest parts of the image – particularly those that should remain darker. However, this is a design feature of this model, not a calibration error. Despite this, the final effect definitely deserves recognition.

Digital image processing in the S90F:

Fortunately, Samsung, as in most of its models, can effectively deal with the unwanted posterization effect in the S90F. The function responsible for this element is noise reduction, which quite nicely smooths out tonal transitions and eliminates unnatural color joins – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with compromises. In addition to improving gradation, it may also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image scaling in the S90F:

In this year's model, Samsung has implemented its own AI processor – NQ4 Gen3, which really manages quite well with upscaling. In our test scenes, the television effectively "pulled up" lower-quality content towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind this entire AI marketing façade lies a certain shortcoming. The S90F does not handle overscan well. If you reach for truly archival materials – like a VHS tape of your parents' wedding – you must reckon with the fact that the lower part of the image may be cut off. The image adaptation function to the resolution simply does not work here as it should.

Samsung QN70F offers a distortion reduction feature that improves the smoothness of tonal transitions. In "Standard" mode, it works quite well - smoothing problematic transitions without significantly interfering with the image structure. Film grain is partially removed, but details such as texture or skin structure still remain visible. The "High" mode operates much more aggressively. The smoothing is stronger, but it comes at the cost of a noticeable loss of detail. Therefore, in practice, we recommend sticking with the "Standard" setting or completely turning off this feature. The improvement in gradation may be less spectacular, but the image retains more naturalness.

When it comes to scaling low-quality content, the QN70F performs very well. Tests with lower resolution images were really impressive. Despite slight aliasing of contours, everything looks clean and clear, even if the original content was very poor. It's just a shame that the TV has an overscan issue that cannot be completely turned off. As a result, the image from very low resolution may be slightly cropped, which is mainly visible on subtitles or the interface.

S90F really handles motion great – after all, it's an OLED with a 144 Hz panel, so sports and games look simply amazing on it. The picture is smooth, clear, and there's no room for ghosting or blurring that sometimes plagues cheaper LCDs.

The TV is also equipped with motion smoothing settings that allow you to tailor everything to your liking. We have motion blur reduction and judder reduction – you can set it up to make the picture super smooth (even to that soap opera effect), or more cinematic, with the classic "choppiness" of 24 frames. The choice is yours; Samsung doesn't impose anything.

The QN70F is a television with a refresh rate of 144 Hz, which puts it at the forefront in terms of image smoothness. Whether we are watching dynamic sports broadcasts or playing on a console, the picture looks very good. There is no feeling of stuttering, chopping, or the typical "tearing" in fast motion that is common in lower-end models. Samsung also allows you to adjust the smoothness to your own preferences. In the picture clarity settings, we find options such as blur reduction and motion smoothing – each of which can be adjusted independently. This is especially useful when watching content with a lower frame rate and we want to give it a smoother, more cinematic character – or on the contrary, maintain the natural film "feeling" of 24 frames.

When it comes to gaming features – we have absolutely no complaints about the S90F. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The TV operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. It also includes Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus is also noteworthy – Samsung’s proprietary motion smoother, which uniquely works well in games. The image feels smoother without any artificial effects or slowdowns.

It’s also worth mentioning the HGiG feature, which – surprisingly – works correctly. We mention this because Samsung clearly broke something in one of its recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it becomes virtually impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it’s worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.

Samsung QN70F is truly a solid choice for gamers. Here we have as many as four HDMI 2.1 ports with full bandwidth of 48 Gbps, which means full support for gaming in 4K at 144 Hz refresh rate. In addition, we have all the basic features we expect today: auto low latency mode (ALLM), variable refresh rate (VRR), and a very well-designed, intuitive Game Bar with information about the mode, resolution, and frame count.

It's also worth highlighting the Game Motion Plus feature, which allows you to add artificial frames to games running at 60 fps or less. It works surprisingly well and in many titles – especially those where consoles struggle to maintain a stable framerate – it improves gameplay smoothness without significant lag.

Unfortunately, there are also some drawbacks. The lack of support for Dolby Vision mode is not surprising – it's a standard for Samsung. But the much bigger disappointment is the absence of the HGiG feature. What's worse, it was removed in a software update, leaving users who previously used it quite shocked. Without HGiG, you can't manually set the maximum HDR brightness from the console, which results in some games looking slightly washed out – especially if the TV misinterprets the tonal range. Why did Samsung, a brand that has set standards in gaming features for years, decide to take such a step? It's hard to say. At the time of writing this review, the tested TV was running on software version 1110 – and frankly, if you care about full support for gamers, it's better to temporarily hold off on updates.