SAMSUNG OLED S90F (WOLED) vs Blaupunkt UGC5500S

Does the S90F handle not only dark scenes but also bright parts of the image? Definitely yes. Stories about OLEDs as "dark screens" can slowly be regarded as a myth. The Samsung S90F, similar to the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined lights and high contrast. Of course, OLED technology still has its limitations – with very bright, full-screen sequences, such as the test card from the movie The Meg (5th image), the TV can noticeably dim the image. However, it's worth noting that such scenes are quite rare. One can say that the HDR effect is good enough that even mid-range OLED models, like the S90F, can provide a cinematic experience in the home living room.

Here, we won't beat around the bush either – if you're looking for a TV strictly for cinematic HDR experiences, you've come to the wrong address. The Blaupunkt UGC5500S unfortunately is not a machine designed for such challenges. This is primarily due to its very low brightness, which we measured during our tests. A result of around 250 nits on film screens speaks for itself. It's simply too little to even talk about any real HDR effect. To be honest, everything displayed here in this format can best be considered a slightly "boosted" SDR mode. We expected this because practically every device in this price range fails in this regard, but we feel obligated to warn you. Manufacturers love to boast about HDR compatibility stickers on the boxes, but in reality, this format simply doesn't exist here – it lacks the "fuel" of brightness.

The situation is made all the more difficult for Blaupunkt because we have a panel with a very basic DCI-P3 color gamut coverage of just around 80%. You won't find any advanced coatings that enhance these capabilities (like quantum dots), making scenes that are supposed to burst with richly saturated colors appear simply desaturated on this screen. Therefore, we have a concrete piece of advice for you: do not push the HDR mode on this model. If you have the option in the streaming app settings – just turn it off. Sticking with the classic SDR mode will ensure that the TV won't try to "enhance" something that it can't handle hardware-wise.

Samsung S90F, like most modern TVs, offers many picture modes, but – in line with our testing tradition – we checked it in its best one, which is the Filmmaker mode. As a result, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially subdued – just closer to what you should see. Of course, "more correct" doesn’t mean "perfect." Our S90F sample unfortunately had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter applied to most scenes. Someone might say that it looks more "cinematic" – because it's warmer – but let's be honest, George Lucas didn't film Star Wars in sepia 😉 (you'll find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a distinct "spike" in brightness – the TV brightened the image more than it should have, making some effects look too intense and diverging from the reference. Thankfully, some of these issues can be eliminated with professional calibration – you can read about its effects later in the review.

We also took a close look at how Blaupunkt handles colors in movie mode, and here the situation is, to put it briefly, twofold. We must clearly separate what we see in the standard SDR format from what happens when HDR is turned on, as these are two completely different worlds. Let’s start with the better side of the coin. If you plan to watch classic television, YouTube, or older movies on this TV, you can count on really well-tuned colors. In our test sample, the white balance in movie mode was exceptionally accurate, which honestly surprised us. Of course, to not make it too rosy, we noticed some flaws. Looking at the gamma charts, we observed that the processor struggles with properly dimming the image in its brightest parts. Additionally, there is quite strong, at times too aggressive, red saturation, which resulted in noticeable errors in reproducing certain shades. Nevertheless, in general terms, the image in SDR is simply solid and watchable without a grimace on your face. Unfortunately, the magic fades when we re-enter the world of HDR. Here, Blaupunkt behaves as if we suddenly switched it to store mode, and in its worst form. The excess blue in the white balance is so overwhelming that it literally clashes with the eyes, ruining any realism of the scene. Furthermore, the TV interprets brightness very loosely, which, when analyzing the EOTF curve, clearly showed that for most of the time the colors appear simply washed out and lacking depth. This is, by the way, perfectly visible in the color errors that become evident in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which feels forced and not properly refined.

After calibration, we managed to eliminate almost all the aforementioned errors. Older movies in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is returning to its rightful place (you're welcome, Star Wars fans), and the colors no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in an almost reference way. Yes, the most demanding users may notice minimal deviations in brightness, but to be honest – most viewers won't even notice that. And it’s no wonder, because the vast majority of errors are below the ΔE 3 threshold, which is below the visibility threshold. After calibration, the S90F (WOLED) becomes a truly excellent display – one that you can enjoy nearly perfect image quality on.

It may sound like a joke – pulling out professional measurement equipment for a television costing around a thousand zlotys / 250 dollars – but we wouldn't be ourselves if we didn't check it out. The question is: does such cheap equipment give us any room for calibration? To your surprise, the answer is yes, and absolutely so. In the Blaupunkt UGC5500S menu, we found surprisingly many options that allowed us to really work on the picture. These are not just empty sliders; they are concrete tools that enabled us to make use of our measurement sensors and software. In SDR mode, the effects were noticeable to the naked eye. We successfully eliminated the issue we mentioned earlier – that excessive, almost artificial saturation of reds. We also fixed the problem of incorrect dimming of the brightest parts of the image. After calibration, the standard format picture became much more balanced and simply correct. As for HDR, the situation was again more complicated. Although we managed to "tame" that aggressive blue tint in the white balance, it was evident that we were fighting a bit in vain. Even after changing the settings, the television still tried to intervene in the image in its own way, as if the electronics knew better than we did how the scene should look. Additionally, there's a hardware barrier that no slider can overcome – colors in HDR still remain unsaturated. This simply results from the quality of the panel itself; it physically cannot produce the most vibrant colors. To summarize this point: if any of you ask whether it’s possible to calibrate a television for "a thousand," we respond with full conviction: it is possible.

Digital image processing in the S90F:

Fortunately, Samsung, as in most of its models, can effectively deal with the unwanted posterization effect in the S90F. The function responsible for this element is noise reduction, which quite nicely smooths out tonal transitions and eliminates unnatural color joins – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with compromises. In addition to improving gradation, it may also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image scaling in the S90F:

In this year's model, Samsung has implemented its own AI processor – NQ4 Gen3, which really manages quite well with upscaling. In our test scenes, the television effectively "pulled up" lower-quality content towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind this entire AI marketing façade lies a certain shortcoming. The S90F does not handle overscan well. If you reach for truly archival materials – like a VHS tape of your parents' wedding – you must reckon with the fact that the lower part of the image may be cut off. The image adaptation function to the resolution simply does not work here as it should.

If you expect that the processor in this model will magically "fix" the poor quality signal from cable TV or old films from YouTube, we must disappoint you. The capabilities of this television end with absolutely basic upscaling, which is simply stretching the image to a higher resolution. It does this correctly in that the image is not blurry, but there is no talk of any intelligent sharpening or adding details. Worse still, Blaupunkt is completely devoid of any functions that reduce unwanted tonal transitions. If the material being viewed has so-called banding (ugly "steps" instead of a smooth transition of colors, e.g., in the sky), this television will display them in all their glory. Additionally, the television tends to slightly crop the edges of the image. Instead of displaying 100% of what the source sends, Blaupunkt slightly enlarges the frame, causing us to lose details located at the very edges of the screen. In summary: in the category of digital "enhancement" of the image, Blaupunkt simply performs poorly. We receive a raw, unprocessed signal with all its flaws.

S90F really handles motion great – after all, it's an OLED with a 144 Hz panel, so sports and games look simply amazing on it. The picture is smooth, clear, and there's no room for ghosting or blurring that sometimes plagues cheaper LCDs.

The TV is also equipped with motion smoothing settings that allow you to tailor everything to your liking. We have motion blur reduction and judder reduction – you can set it up to make the picture super smooth (even to that soap opera effect), or more cinematic, with the classic "choppiness" of 24 frames. The choice is yours; Samsung doesn't impose anything.

When it comes to motion fluidity, Blaupunkt has nothing to defend itself with. A 60 Hz panel at this price is standard, so none of us expected a perfectly sharp image during fast action scenes or while watching a game. However, the biggest drawback of this model is that you won't find any digital smoothers in the menu. The manufacturer did not give us any room to maneuver – there's no way to smooth anything out or adjust the image to our preferences. The image is always "raw" and we receive it exactly as the source transmits it. For fans of cinematic "motion jump," this might be fine, but everyone else just has to get used to the absence of any motion support.

When it comes to gaming features – we have absolutely no complaints about the S90F. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The TV operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. It also includes Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus is also noteworthy – Samsung’s proprietary motion smoother, which uniquely works well in games. The image feels smoother without any artificial effects or slowdowns.

It’s also worth mentioning the HGiG feature, which – surprisingly – works correctly. We mention this because Samsung clearly broke something in one of its recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it becomes virtually impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it’s worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.

When it comes to gaming on the Blaupunkt, we didn’t expect miracles and indeed – the list of features is not very long. However, there are two interesting points worth mentioning, as they may be significant for some of you at this price. The first advantage is that the TV quite efficiently detects the connected console. Thanks to the ALLM (Auto Low Latency Mode) feature, the device automatically knows when you start gaming and switches to low latency mode. This is convenient because you don’t have to fiddle with the settings every time to prevent input lag from ruining the fun. The second point is a real curiosity that surprised us. Even though it’s a 60 Hz panel, the Blaupunkt can display images at 120 Hz at Full HD resolution. Sure, we lose 4K details then, but for those playing more dynamic, online shooters where fluidity is more important than resolution, it’s a really nice and unexpected addition in such an inexpensive piece of equipment. Besides these two points, however, you won’t find anything else here. There are no advanced systems for improving fluidity for gamers or extensive gaming menu bars. It’s a simple screen for occasional gaming.