The 65-inch Samsung S90F is a television that demonstrates how significant a quality leap can come from the use of QD-OLED technology in a mid-range model. Among other variants, the S90F stands out as the best – it offers not only perfect black and infinite contrast like other models with WOLED panels but also noticeably higher brightness and a wider color gamut. This translates into more impressive HDR, deeper colors, and smoother tonal transitions, which are impressive both in cinematic productions and in gaming or sports. In everyday use, this television is incredibly versatile: it easily fits the role of an entertainment center in the living room, a large monitor for PC gamers, or simply a screen for evening movie sessions. The Tizen system operates swiftly, offers a wide selection of apps, and integrates with SmartThings, which will please those who like to have their smart home under control. Gamers have access to a full range of modern features: four full-fledged HDMI 2.1 ports, VRR, ALLM, Game Bar with additional enhancements, and, most importantly, remarkably low input lag. Additionally, the characteristic pixel response speed of OLEDs makes sports and games look simply stunning. The S90F also holds its own in terms of design: slim bezels, aesthetic finishes, and a panel that resembles a sheet of glass do their part. The only notable limitation to keep in mind is the preservation of black levels in the QD-OLED panel under very difficult, heavily sunlit conditions. In such situations, it can slightly "heat up," resembling the color of dark cherry rather than perfect black. But in the evening, when most of us sit down to watch movies or series – the problem disappears completely. And then the S90F shows its full potential, delivering an image that can easily be compared to televisions twice its price. That’s why the 65-inch Samsung S90F can be called the most cost-effective OLED of 2025. It’s a model that combines remarkable picture quality, versatility, and an affordable price in the mid-premium segment. If you’re looking for a television that excels in movies, games, sports, and everyday viewing, while not wanting to spend a fortune on absolute flagship models – it’s hard to find a better choice today.
Philips OLED950 is undoubtedly a technological showcase that redefines what we can expect from a home entertainment center in many aspects. The use of groundbreaking Tandem OLED technology means that when it comes to picture quality, we are reaching absolute heights here. The combination of infinite black and perfect contrast with brightness that can exceed the magical barrier of 2000 nits in HDR mode produces effects that, at times, take your breath away. Whether we are watching movies in a sunlit living room or playing games at night with the support of a 4-sided Ambilight system, the experience is simply phenomenal. This is a complete screen that will satisfy both the cinephile seeking fidelity in Dolby Vision and the gamer demanding 144 Hz and perfect motion response.
However, this admiration for the raw performance of the panel is mixed with some disappointment when we look at the manufacturer's promises regarding image processing. Philips strongly promoted the use of a "dual" P5 processor, suggesting that it would be a remedy for all the woes of digital signal processing. However, the reality turned out to be less revolutionary. In our tests, the difference compared to models equipped with the standard, single P5 chip was almost imperceptible in everyday use. Issues with the smoothness of tonal transitions and posterization in difficult scenes, although rare, still occur. Given the astronomical price of this model, we expected a much greater qualitative leap in this aspect that would justify such a high positioning of the equipment. The issue of cost-effectiveness becomes the biggest problem for this otherwise outstanding television. When we look at the market with a cool head, the situation of the 950 model becomes complicated. It's not just about the strong competition from cheaper flagship models like the LG G5 or Samsung S95F, but about the "fratricidal" fight within Philips' own offerings. It turns out that the lower-positioned OLED910 model offers us practically the same brilliant image generated by an identical panel. Moreover, the 910 model wins at the starting gate in terms of audio, offering an integrated soundbar from Bowers & Wilkins, which is simply absent in the more expensive 950 model in favor of a different design. Thus, we encounter a paradox: we get the same picture and worse sound, yet we have to pay significantly more. Therefore, although the OLED950 is a fantastic screen, in 2025 the title of "Best Philips TV" and our recommendation goes to the model OLED910.