Samsung OLED S90D / S94D (WRGB OLED) vs LG OLED B5

The Samsung S90D demonstrates impressive brightness performance in the tested film scenes, surpassing the 1000 nits mark in the first four shots—an outstanding result for an OLED display. In the final shot, which features a fullscreen flash of sunlight, the brightness dips to around 500 nits. While this is a decrease, it remains within a very good range, ensuring visibility and detail retention even in bright scenes.

Another key highlight of the Samsung S90D is its remarkable colour coverage, achieving 98% of the DCI-P3 colour space. This means the TV can reproduce an exceptionally wide range of colours, contributing to vivid and lifelike images that are particularly beneficial for films, high-quality video, and HDR content. The high colour accuracy and impressive brightness capabilities, makes the S90D an ideal choice for users seeking premium image quality across various lighting environments, whether in darker rooms or bright, sunlit spaces.

LG B5 is a moderately bright OLED TV. Regardless of the scene, it can generate around 500 nits of peak brightness. And interestingly, it does this even in full-screen shots flooded with white, where most OLEDs usually fall short. So, is this screen suitable for HDR movies? Yes – absolutely, because such brightness really allows you to feel the magic of HDR effects. However, it's worth noting that compared to last year's model B4, the new B5 is darker – by about 100 nits. It may seem like a small difference, but at such average peak values, it makes quite a significant difference. Fortunately, the TV makes up for it with another advantage – excellent coverage of the DCI-P3 and BT.2020 color gamut. As a result, HDR movies look really colorful, vibrant, and impressive even in more demanding scenes.

The S90D was tested in Filmmaker mode, which provides good colour reproduction, albeit with some imperfections that may be noticeable to more discerning users. This mode might appear overly warm, and those switching from Standard mode could find the change somewhat jarring. It is important to note that this issue stems from suboptimal settings, such as the white balance, rather than the Filmmaker mode.

In both SDR and HDR content, the device shows a drop in blue tones, resulting in colours appearing warmer than intended. In practice, this means that certain shades, such as sky blue or skin tones, may seem less natural, with a slight pink or yellow tint. The Colour Checker test confirms these deviations, indicating a shift towards warmer hues. In SDR content, the gamma chart reveals slight inconsistencies that make the image appear marginally darker, particularly in shadowed areas, which may obscure finer details in darker scenes.

In 4K HDR content, the EOTF curve exceeds the recommended level, leading to an overly bright display in some parts of the image, which can cause highlights to appear blown out. Overall, the Samsung S90D delivers a solid image straight out of the box, but for the best performance, further calibration is advised, especially with more demanding content.

We tested the B5 in Filmmaker mode and... we would like to see more TVs like this straight out of the box. Really. The white balance is set very well – there is practically nothing to complain about. Well, if one were to be very picky, one might notice a slight deficiency in blue, which makes the overall picture have a slightly yellowish tint. But that’s just our editorial nitpicking. Most of you probably won't even notice it. We also have some minor reservations about brightness management in HDR format. The EOTF curve – that is, the one responsible for how the TV distributes brightness in a scene – is slightly below the ideal. In practice, it can happen that the darkest parts of the image may be displayed too dark and simply... disappear. But these are details that only come out in measurements. Overall: we are impressed. But we also know that LG TVs respond very well to professional calibration. They can produce nearly reference-quality images, so – even though it's already very good out of the box – we allowed ourselves to take an extra step and fine-tune everything to perfection.

After calibration, the Samsung S90D in movie mode exceeds expectations. The white balance for HD and 4K HDR content has been refined to near perfection. While minor imperfections remain, they are so subtle that they don’t significantly impact the overall image quality. The colours are now more balanced, resulting in a natural reproduction of details, particularly in scenes requiring an accurate colour palette. It’s important to note that this model, in this size, uses a WOLED panel, which has a smaller wide colour gamut coverage and doesn't deliver the same vibrant colours as the 65-inch version with its QD-OLED panel.

The contrast has also seen notable improvements. Following calibration, the gamma curve now closely aligns with the expected line, achieving a better balance between the bright and dark areas of the image. The EOTF curve, which previously exhibited issues with overexposed scenes, now produces more accurate results, allowing for improved detail retention in the brighter parts of the image, especially in HDR content.

We must admit that we didn't have much work with the LG B5. It's one of those TVs that looks good right from the start, but after calibration… it can really impress. The white balance was brought to almost perfect levels – to a degree of error invisible to the human eye, unless you are a professional colorist with a magnifying glass at the screen. We also managed to control the TV's slight tendency to dim the darkest details, especially in HDR scenes. After proper tuning, everything looks coherent: the black is still deep, but not information-hungry. The highlights retain a natural sparkle, and the colors align with the director's vision. It's really one of those models that show you don't have to spend a fortune to get almost reference-quality image. If you can decide on professional calibration – it's definitely worth it for the B5.

The S90D TV handles tonal transitions exceptionally well. Thanks to advanced technology, the transitions between colours are smooth and natural. The noise reduction function can further enhance the smoothness of tonal shifts, which is particularly useful in certain situations. However, it's important to note that enabling noise reduction can also blur the natural film grain, diminishing the cinematic quality of the image. For this reason, it’s advisable to use this function with caution, as preserving the natural grain can enhance the character and authenticity of the content being watched.

As always, Samsung excels in image scaling from lower resolutions. The S90D effectively processes lower-resolution content, delivering a clear and accurate picture. The model’s outline is crisp, ensuring the image looks natural and detailed. Even the finer details, such as tree branches, are well-rendered without visible jagged edges that could degrade image quality. Thanks to its effective scaling, the S90D ensures that even lower-resolution content looks appealing, satisfying users who enjoy a wide range of content sources, such as regular broadcast or cable TV.

LG B5 really surprised us positively in terms of dealing with lower quality content. Thanks to the enhancement and smoothing features, HD or even SD materials get a new life. Importantly – when this option is turned on at the "low" or "medium" level, we don't get the impression that the image is artificially softened or overly smoothed. Details remain intact, film grain does not disappear, and object edges do not look washed out 😉. It's a really useful tool – especially if you watch terrestrial TV, archival materials, or content from YouTube in lower resolutions. The image is clean, cohesive, and simply pleasant to the eye.

Upscaling as such works very well – even content of poor quality is rendered with surprising fidelity. Unfortunately, there was a small hiccup. While the menu offers an option to turn off overscan, the television still struggles to display very low-resolution images correctly. It’s a minor detail, but when watching older materials – it can be annoying.

The Samsung S90D television features a 120 Hz panel, with the option to "overclock" to 144 Hz when connected to a compatible PC, offering exceptional motion smoothness. Samsung has long provided a range of image sharpness settings on a ten-point scale, allowing users to tailor the display to their preferences. In the UFO test, the OLED panel shows no signs of blurring, with pixel response instantaneous and effectively capturing dynamic movements. OLED technology is renowned for its performance in this regard, making it one of the best options on the market. The image remains incredibly sharp and detailed, even during fast-paced action, making the S90D an excellent choice for gamers and sports enthusiasts alike.

The LG B5 is a television with a 120 Hz OLED panel. It may not sound as impressive as the marketing terms "144 Hz" or "165 Hz" found in gaming monitors, but honestly? The smoothness is still excellent. The picture is sharp, smooth, and simply enjoyable to watch – even when there’s a lot happening on the screen. The organic panel does its job – the pixel response time is nearly instantaneous, which means there’s no blurring or smearing that can ruin dynamic shots. Sports, fast-paced games – everything looks clear and distinct.

We also have LG's classic motion smoother, TruMotion. This feature allows you to smooth out films shot at 24 frames per second – in other words, most of what you watch on Netflix or on Blu-ray discs. If you set the “De-Judder” slider to lower values, you'll get an image closer to the cinematic experience – with a slight judder, but without artificiality. Higher settings? Soap opera effect guaranteed. Fortunately, LG gives you the choice, and you can tune everything as you like.

The Samsung S90D is an ideal choice for gamers, featuring four HDMI 2.1 ports that support key gaming technologies such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). These features ensure smoother and more responsive gameplay, greatly enhancing performance during intense gaming sessions. The TV also includes a dedicated Game Bar, which makes managing game settings easy. This functionality allows users to quickly adjust parameters like the aspect ratio offering flexibility for different games and gameplay styles. Customising preferences is straightforward, further enhancing the convenience and enjoyment of gaming.

For PC users, the TV impresses by supporting a refresh rate of 144Hz when connected to a computer. Users with Nvidia or AMD graphics cards can also use G-Sync and FreeSync for a smoother gaming experience. However, it’s important to note that the TV does not support Dolby Vision, which may be a drawback for some. That said, Dolby Vision is not as widely adopted in gaming as in film, so this may not be a significant concern for most gamers. Overall, the S90D offers exceptional features for gamers, making it an excellent choice for those seeking outstanding image quality and modern technological solutions.

There are already a few televisions on the market with the label "for gamers" that don’t really understand what that means. The LG B5 is not one of them. Everything here is right – there are four HDMI 2.1 ports, it has 120 Hz, VRR and ALLM, and it also has a Game Bar that is actually useful, not just looks good in the promotional folder. You connect your console – it works. You set 4K at 120 Hz – it works. You have an Xbox and want to play in Dolby Vision – it works too. And not in the sense of "it theoretically supports it," but rather it really turns on, looks good, and you don’t have to fiddle with the settings for half an hour. On top of that, there’s the HGiG picture mode, which LG has implemented correctly – meaning that HDR in games doesn’t turn the screen into a flashlight but shows exactly what it should. There are no surprises here, no strange limitations, no "buts." And you know what? That’s how it should be. Kudos to the LG B5!