Samsung OLED S85F / S84F (QD-OLED) vs SHARP JP7765E

As an OLED, the Samsung S85F can really shine – literally. Under favorable conditions, it can generate brightness exceeding 750 nits. This is hugely significant because most movies are created with displays around 1000 nits in mind. In practice, this means that in scenes with moderately large bright elements, the image can look simply fantastic. However, it's not always so rosy. When there is a massive amount of light on the screen – whether it's a vast bright background or an entire screen filled with white – the S85F must tone it down. The brightness can drop by even four times in such scenes. This limitation is known to basically every OLED in this price range, so we don't consider it a particular failing. However, something that deserves praise is what sets this model apart from the competition – color gamut coverage. Thanks to the QD-OLED panel, our colorimeter showed values exceeding 100% DCI-P3 coverage and as high as 86% for the ultra-wide BT.2020 palette. Such results are hard to find even in televisions that cost several times more.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly: at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rarely seen result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, one can get the impression that we are dealing with truly good equipment. However, unfortunately, we must return to the problem we mentioned earlier regarding local dimming management. When small, bright elements appear on a dark background on the screen (like in the test scenes from Life of Pi or Sicario 2), it is noticeable how poorly the JP7 handles the zones. The television dims them almost to the maximum, stifling the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability makes the image on the JP7 unfortunately lose its appeal in demanding, contrast-heavy films.

As a consolation, it is worth noting that the panel has the potential for good color display. A PFS (phosphor) filter has been implemented here, allowing the coverage of the DCI-P3 palette to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it is mainly based technologically on the aforementioned PFS filter. Considering the recent market battles among manufacturers about what can and cannot be called QLED, we leave the issue of the correctness of this naming to your judgment. However, it remains a fact that the potential for reproducing saturated colors in this panel is simply good.

Samsung, as befits a manufacturer with ambitions, equipped the S85F with a mode called Filmmaker. Its task is simple: to make the colors on the newly purchased television as true to what the director wanted us to see as possible. Sounds great… but, as often happens, a great-sounding theory doesn’t always translate into perfect practice.

In the tested unit, it quickly became apparent that the image – due to an excess of blue and red – looked as if someone had overdone the saturation a bit. As a result, quite significant color errors appeared, particularly in 4K content. To make matters worse, there was a brightness issue – the S85F could brighten most scenes more than it should, taking away their intended mood.

Fortunately, Samsung televisions, including the S85F, offer an impressive number of settings for advanced calibrators. This means we could check what this panel is truly capable of when it gets into the right hands.

When it comes to out-of-the-box colors, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish tint. Another issue was the gamma – during fullscreen scenes, the television provides too much brightness, completely stripping away its cinematic character. All of this translated into color reproduction errors, particularly with shades of gray, which exceeded Delta E 10. Just to remind: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed but not any better. Here, the blue color dominates the white balance, giving the image an unnatural, almost “store-like” sharpness reminiscent of aggressive demo modes. Furthermore, the measurements of the EOTF curve emphasize the store-like nature of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the content.

Thanks to the vast number of settings in the menu, we managed to bring the S85F almost to perfection. White balance in SDR content? Literally perfect – deviations do not exceed a value of "1". Thus, it can be confidently said that in materials with not very high dynamics, we have an image close to reference.

In HDR content, minor issues did arise, but they are of little significance in practice – most errors fall below the threshold of perception, which is a value of "3". We also managed to tame the S85F regarding brightness management – the EOTF curve, even in films, adheres to an almost perfect line. This is one of those cases where after calibration, you can comfortably forget about the settings and simply enjoy movies and series at the highest level.

We subjected the JP7 to our standard calibration procedure and truly... the television gained a new life thanks to it, especially in SDR content (YouTube, classic television, series, or older movies). Because we managed to accurately set the white balance and stabilize the gamma, color errors dropped to a value of below 3. This is a level at which the human eye has trouble detecting discrepancies. In this scenario, the Sharp JP7 delivers an image with really great color accuracy, which is a significant advantage in this price range. However, the content in HDR turned out to be much more problematic. Here, despite our efforts and adjustments to the settings, the television simply did not want to cooperate. In the JP7 menu, we cannot find any option that would allow for real control over brightness management (EOTF). Although a significant portion of color errors was reduced, the image still remained unnaturally oversaturated. It's a pity because the potential of the mini-LED backlit panel is large, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you have to come to terms with a certain degree of "artificiality" that cannot be overcome even with professional equipment.

The tone transition smoothing feature in the S85F works really well – it can completely eliminate the problem of visible bands in very poor quality materials, even from YouTube. Unfortunately, even the lowest level of this option comes with compromises. Noise reduction is aggressive enough that it can smooth out film grain, which many of us consider an element of the cinematic atmosphere. At the "Standard" level, we did not notice that this feature removed anything significant from the image, so we can recommend this setting. On the other hand, the "High" level is a different story – it can smooth not only noise but also fine, desirable details such as the texture of objects.

When it comes to image scaling, the S85F performs very well. The material looks sharp, and the only minor imperfection is slightly visible contour jaggedness. And there’s the ongoing issue with Samsung televisions – overscan. This can cause some scenes to have their frames slightly trimmed, which is worth keeping in mind when watching very old content.

When it comes to lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling – here we have no major objections. The process of scaling the image to a higher resolution is correct; the image remains readable and clear, without the overscan effect or cropped edges. Of course, this is not at the level of top models and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the digital image processing itself is significantly worse, as aside from the scaling, it virtually does not exist. In the JP7 menu, we won't find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the matrix in a very raw form, which, with heavily compressed materials (e.g., from YouTube), leads to visible posterization. Either this is a flaw in the software or a very strange design decision, as in earlier Sharp models, this feature was available and, more importantly, worked with noticeable effect. Here we are left at the mercy of what the source provides, without any digital support from the image processor.

S85F is a hellishly fast television – and this is not just an empty catchphrase for effect. Thanks to the 120 Hz OLED panel, dynamic scenes, whether in games or while watching a live match, look exactly as they should – smoothly, sharply, and without the feeling that something is "escaping" from the frame. The lightning-fast pixel response time, typical of OLEDs, plays a crucial role here. Transitions between frames are practically instantaneous, and the image remains clear even during the fastest camera movements. A ball flying across half the field? A car racing in a chase scene? Everything here is clear and free of the characteristic "trail" found in LCDs.

This is exactly what we expect from a good OLED – zero compromises in motion fluidity. The S85F gives the feeling that regardless of the pace of the action, we can focus on what is happening on the screen, rather than on the imperfections of the image.

The motion fluidity on the Sharp JP7 is very mediocre, and the reason is simple: the television uses a 60Hz panel. This immediately makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in movies using a slider called De-judder. Lower settings produce a more raw, "cinematic" (frame-based) image, while higher settings add artificial fluidity. We suggest setting it somewhere in the middle of the scale, that is, in the 3-5 range – this is the best compromise to avoid the soap opera effect while getting rid of the tiring image stutter. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually suggests the presence of a 120Hz panel. However, in the case of the JP7, it does not contribute anything to the image and serves more as a placeholder – it is meant to look good in the settings, but technically it should not function on this panel.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

The S85F has practically everything it needs to become the dream screen for gaming. Four fully-fledged HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR, ALLM, a super-detailed Game Bar that clearly shows all parameters – and on top of that, a gem in the form of Game Motion Plus. This is a motion interpolator that makes animation in games more enjoyable, with only a slight increase in input lag. This is a rare combination, and Samsung deserves a big plus for it. Now comes the moment where we have to complain a bit. The lack of Dolby Vision in Samsung TVs is already standard, so there's no point in hoping (unless something changes in a few years) – but the disappearance of HGiG after the software update is something that’s hard to explain. HGiG (which stands for HDR Gaming Interest Group) is a mode that allows for precise reproduction of brightness in HDR games, according to the creators' intention. Without it, HDR calibration on the console becomes less precise, so we might end up with an image that's too dark in the shadows or overly bright. Perhaps Samsung will fix this in the next update – and we have high hopes for that. Because if HGiG returns, the S85F will become almost the perfect TV for gamers.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find:

• ALLM Mode: Automatically switches the TV to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as its functionality is minimal. Besides enabling ALLM, there is only a smoothness enhancer dedicated to games, which we recommend against because it introduces very noticeable artifacts and spoils the responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when lowering the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another absence is VRR, which means that during frame drops, we are susceptible to image tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to “overshoot” the brightness settings. As a result, instead of clear details in highlights, we end up with an unnaturally over-brightened image with cut-off details. The Sharp JP7 is a proposal only for very casual gamers.