Samsung Neo QLED QN95D vs Samsung The Frame 2026 (LS03H)

The Samsung QN95D excels in HDR performance, achieving an impressive peak brightness of approximately 2000 nits. In tested movie scenes with fully lit screens, the television delivers an intense and realistic representation of HDR content, significantly enhancing the viewing experience. However, as with its handling of contrast, the dimming algorithm occasionally reveals limitations.

Despite the large number of Mini LED zones, the television doesn’t consistently provide extraordinary brightness. For instance, in scenes from "Life of Pi," featuring a bright moon against a dark background, and excerpts from "Sicario 2," showcasing intense light effects on dark backdrops, the QN95D underperforms. In such instances, the television mitigates halo effects by dimming the image to a level closer to SDR quality. While this ensures deep and uniform blacks, it comes at the cost of losing some detail in bright areas. This compromise is intended to preserve black quality but can detract from the image’s dynamism.

Despite these occasional shortcomings in the local dimming algorithm, the QN95D deserves commendation for its wide coverage of the DCI-P3 colour gamut. Thanks to the quantum dot coating, also known as QLED technology, the television produces vibrant and richly saturated colours, adding to its appeal for HDR content.

The Frame 2026 is genuinely a bright TV. Its peak brightness reaches about 650 nits and, importantly, similar values are maintained regardless of the type of scene being displayed. So it doesn’t matter much whether we’re watching a very bright full-screen shot or just a small bright element occupying part of the screen. The backlight always has a lot of power, so bright portions of the image are strongly illuminated. That gives The Frame a solid foundation for HDR. Bright highlights can stand out, and the picture doesn’t look flat or too dark. Unfortunately, this is not a solution without compromises. Because it lacks local dimming, the TV cannot darken the blacks next to very bright elements.

This is clearly visible, among other things, in scenes 2 and 4 from our test procedure. Bright areas look intense, but at the same time the blacks around them become noticeably lifted. The picture loses depth as a result, especially when watching in the evening. For that reason The Frame performs best with HDR in bright and moderately bright scenes. There the high backlight brightness works in its favor. In darker shots the situation is the opposite.

Colors

The Frame also performs well in terms of color. It’s a QLED TV, so it can display a wide color gamut and show richly saturated colors. DCI-P3 coverage is around 94%, and BT.2020 about 72%. Those are good numbers and you can see them while watching. Colors are vivid and do not look washed out. It looks best in bright, colorful scenes. Animations or cartoons with lots of saturated hues can look really good on The Frame. In such material the TV shows one of its stronger points.

The Samsung QN95D was evaluated for factory colour reproduction in Filmmaker mode, which provides the manufacturer’s optimised settings. While this mode delivers good performance, it is not without shortcomings. For HD content, notable colour deviations were observed, particularly in white balance, where a red tint dominated the chart. Improvements were noted with 4K HDR content; however, significant deficiencies in blue colour reproduction persist. This is evident in scenes such as those from Star Wars, where the main character appears in tones that are warmer than intended.

Regarding contrast, the gamma chart reveals an initial steep rise, demonstrating the television’s capability to emphasise brighter image areas effectively. However, the chart also shows a clear dip at the lower end, suggesting a potential loss of detail in darker tones. This gamma curve shape could impact the clarity of dark scenes, where details may appear overly blurred or obscured. Additionally, the brightness curve (EOTF) was mostly accurate, aside from an initial drop.

Despite these minor issues, the QN95D boasts impressive features and cutting-edge technology that solidify its position as one of the top televisions on the market. However, refinements in colour accuracy and contrast are needed to maximise its potential fully.

To evaluate the out-of-the-box colors we chose Filmmaker Mode. If you’re encountering it for the first time, it’s a mode designed to present a movie or series as faithfully as possible. The TV then turns off most additional picture enhancers, and the colors and luminance characteristics are meant to be as close as possible to what the content creators intended. I have to admit that the The Frame 2026 already performs quite well in this regard straight out of the box. The biggest deviation is visible in the white balance. As brightness increases, blue starts to drop off and green increases slightly. As a result the image shifts toward warmer tones. White is therefore not perfectly neutral, and in some scenes you can notice a slightly warmer overall cast.

The luminance response — gamma or EOTF — looks good. Across most of the range they stay fairly close to the target, though in the darkest parts of the image there is a larger deviation. In practice, some details emerging from black may therefore appear a bit more pronounced. That said, it’s not a flaw that jumps out during normal viewing. Overall, Filmmaker Mode is a good starting point here. However, the factory image is a bit too warm and not all hues land exactly where they should.

After calibration, the Samsung QN95D delivers truly impressive results. The white balance is perfectly aligned, with error readings rarely exceeding 2, indicating faithful colour reproduction. Most samples from the Colour Checker test fall well within an acceptable error range, confirming the television's excellent performance in accurately displaying colours. Contrast has also improved significantly, and the gamma curve has become more stable, ensuring better visibility of details in both dark and bright scenes.

However, the EOTF (Electro-Optical Transfer Function) curve still shows a slight divergence in film tests. While the television performs well in most scenarios, some details in black may still be lost in extreme cases due to the aggressive dimming algorithm.

Despite these minor imperfections, the overall image quality remains outstanding. After calibration, the Samsung QN95D impresses with its visual performance, offering an exceptional experience that will satisfy anyone seeking a top-tier television.

After calibration we mainly managed to remove that warmer cast and better even out the white balance. We also smoothed the brightness response a bit, which made the image more neutral and predictable. However, there are things calibration won't fix. It's mainly the behavior of the blacks, which stems from the backlight design itself and the lack of local dimming. In some scenes blacks will therefore still be slightly lifted, and you'll just have to accept that. That's more a characteristic of this model than something that can be fixed with settings. HDR is also somewhat limited. Samsung doesn't give full freedom to work across the widest color gamut, so not all colors can be reproduced perfectly. In normal viewing you probably won't notice it, but it's worth being aware of.

The Samsung QN95D television handles tonal transitions even in lower-quality materials, thanks to the noise reduction feature that works like a gentle gradation. This function is extremely effective, smoothing out the image and eliminating unwanted noise, thus significantly improving the quality of the displayed material. However, as is often the case, overly good effectiveness can lead to unintended side effects. In the case of some materials, this feature may also blur elements that should remain clear, such as film grain.

Despite this, the television performs well in terms of image scaling, eliminating larger jagged edges. In a scene where branches are visible, they are not overly artificially sharpened, which allows for a natural look, and the model does not have an artificial outline. Overall, even in more challenging conditions, the footage is presented satisfactorily on the Samsung QN95D. The only downside when watching HD/SD content (such as regular terrestrial television) is the fact that the image is slightly cropped - this is caused by the so-called overscan, which cannot be turned off.

As with many of Samsung’s newer TVs, this one also uses the NQ4 AI processor, only the older, second-generation version. And you have to admit it handles digital image processing quite well. Lower-resolution material is sharpened effectively, and after upscaling to 4K it still looks natural. The TV can also somewhat "tidy up" weaker sources, like older recordings or lower-quality broadcasts. That doesn't, of course, mean it will suddenly turn poor footage into 4K, but at closer viewing distances the difference compared with simpler models with weaker processors is easy to spot. Edges are clearer, and fine details don't get lost as much to signal compression.

Samsung also offers a few additional image-enhancing features, but as usual it's best to use them sparingly. At stronger settings, noise reduction can very effectively reduce posterization, but it also noticeably interferes with the image. The picture then simply starts to look very artificial, for example by heavily smoothing characters' faces. So it makes the most sense with really poor sources when various types of noise are seriously distracting.

The Samsung QN95D panel excels in motion blur and fluidity, offering a 120 Hz refresh rate along with features designed to reduce blur and judder. This allows users to adjust the picture settings to their liking, whether for movie watching or dynamic sports broadcasts. The television provides a 10-point scale for adjusting image smoothness, ranging from a frame-like appearance reminiscent of traditional film to a smoother, more cinematic effect, which is especially beneficial for sports broadcasts. This level of customization enhances the viewing experience across various types of content.

Samsung again used a panel with a maximum refresh rate of 144 Hz here. Refresh rates up to 120Hz primarily offer more headroom for material with a lot of motion. The TV can use additional motion interpolation systems that can improve smoothness in sports and other fast-moving content. However, a high refresh rate alone does not solve everything. The Frame still uses a VA panel, which has a relatively slow response time, and consequently fairly pronounced motion blur. With fast-moving objects, especially on a dark background, motion trails are easy to notice. There's also a slight doubling of edges, which can be visible even with the additional motion processing systems turned off. We already saw similar behavior in last year’s The Frame 2025, and it’s a pity Samsung hasn’t fixed that element. The 144 Hz itself provides a good foundation, but the panel’s response time still limits this TV.

The Samsung QN95D offers several features that gamers will appreciate. First, the TV supports a variable refresh rate (VRR), which eliminates screen tearing and provides smoother gameplay, especially in dynamic scenes. It also includes an automatic game mode (ALLM) that switches the TV to low latency mode when a connected console or computer is detected, resulting in more responsive controls.

Additionally, the QN95D has a game mode that reduces input lag to an impressively low level, which is vital for games where quick reflexes matter. With a high refresh rate of 120 Hz, the image remains exceptionally smooth, enhancing the experience of fast-paced action games and sports. The TV also supports G-Sync and FreeSync technologies, further improving gameplay and user comfort. An interesting addition is the 'Game Bar' – a special menu that provides easy access to all gaming-related settings, allowing users to quickly adjust the image and other parameters without interrupting gameplay.

While the Samsung QN95D does not support Dolby Vision, which is typical for Samsung models, it does feature HGiG functionality, ensuring that HDR games are displayed with the appropriate image quality in line with the creators' intentions.

In terms of gaming features, The Frame is practically on par with Samsung's top TVs. When you connect a console the TV automatically switches to game mode thanks to ALLM, so you don't have to change settings manually each time. There's also VRR, which matches the display's refresh rate to the frames being produced by the console or PC. During drops in smoothness this helps avoid the characteristic screen tearing. The Frame of course supports 4K at 120 Hz, so you can take advantage of the PlayStation 5 or Xbox Series X in games that offer higher frame rates. HGiG also works correctly. With HDR set up properly on the console the TV doesn't try to brighten the image on its own, so bright effects in games are shown as they should be. Samsung also includes a Game Bar. It's a handy menu you can bring up without leaving the game. There you can check things like VRR and the current frame rate, and quickly change the most important gaming settings. For PC use the options are even greater, since the mentioned Full HD mode allows raising the refresh rate up to 240 Hz. There is really only one feature missing that Samsung has already spoiled us with, and that's Dolby Vision Gaming. Xbox owners will notice this the most, because that console can use Dolby Vision in games. There's one more thing worth mentioning that applies specifically to this model. Its One Connect module has only one HDMI 2.1 port, so that's the only port you can use for a console or PC if you want 4K 120 Hz. Fortunately Samsung didn't tie that port to eARC. You can therefore connect a soundbar separately (3) and still have a full HDMI 2.1 port available for the console.