Samsung Neo QLED QN95D vs Panasonic W85

The Samsung QN95D excels in HDR performance, achieving an impressive peak brightness of approximately 2000 nits. In tested movie scenes with fully lit screens, the television delivers an intense and realistic representation of HDR content, significantly enhancing the viewing experience. However, as with its handling of contrast, the dimming algorithm occasionally reveals limitations.

Despite the large number of Mini LED zones, the television doesn’t consistently provide extraordinary brightness. For instance, in scenes from "Life of Pi," featuring a bright moon against a dark background, and excerpts from "Sicario 2," showcasing intense light effects on dark backdrops, the QN95D underperforms. In such instances, the television mitigates halo effects by dimming the image to a level closer to SDR quality. While this ensures deep and uniform blacks, it comes at the cost of losing some detail in bright areas. This compromise is intended to preserve black quality but can detract from the image’s dynamism.

Despite these occasional shortcomings in the local dimming algorithm, the QN95D deserves commendation for its wide coverage of the DCI-P3 colour gamut. Thanks to the quantum dot coating, also known as QLED technology, the television produces vibrant and richly saturated colours, adding to its appeal for HDR content.

Unfortunately, we don't have good news here. The Panasonic W85B is rather dim – its peak brightness does not exceed 300 nits, so it's hard to talk about any true HDR effect. In practice, this means that scenes which on other screens can "shine" and make an impression, here look simply like regular SDR with a slight boost in colors. Our measurements and film tests confirmed this – regardless of the content, the W85B won't extract anything more from HDR. So if someone is looking for a TV specifically for HDR, it's better to look towards other models. As a consolation, the fact remains that in terms of colors, the W85B performs quite well. It's a QLED TV, so its color gamut coverage is wide, and most films and series look natural, without a distinct "washed out" effect. The colors are saturated, so during regular viewing, there is no sense that something is quite wrong.

The Samsung QN95D was evaluated for factory colour reproduction in Filmmaker mode, which provides the manufacturer’s optimised settings. While this mode delivers good performance, it is not without shortcomings. For HD content, notable colour deviations were observed, particularly in white balance, where a red tint dominated the chart. Improvements were noted with 4K HDR content; however, significant deficiencies in blue colour reproduction persist. This is evident in scenes such as those from Star Wars, where the main character appears in tones that are warmer than intended.

Regarding contrast, the gamma chart reveals an initial steep rise, demonstrating the television’s capability to emphasise brighter image areas effectively. However, the chart also shows a clear dip at the lower end, suggesting a potential loss of detail in darker tones. This gamma curve shape could impact the clarity of dark scenes, where details may appear overly blurred or obscured. Additionally, the brightness curve (EOTF) was mostly accurate, aside from an initial drop.

Despite these minor issues, the QN95D boasts impressive features and cutting-edge technology that solidify its position as one of the top televisions on the market. However, refinements in colour accuracy and contrast are needed to maximise its potential fully.

While testing the Panasonic W85B, we of course started with the Filmmaker mode, as it is the gold standard today for watching content "as the director intended." The problem is that this TV is quite far from those intentions. The biggest issue turned out to be an excess of red – in both SDR and HDR. The picture often looked overly warm, and in some scenes, it appeared almost "blazing." Additionally, there’s the issue of brightness management. When we looked at the gamma and EOTF charts, it was clear as day that in most scenes, the TV brightens the image more than it should. The effect was easy to predict. Details can get lost, leading to flattening and clipping across the entire screen. Of course, we know how to improve this, but it must be said honestly that it requires quite a bit of work in calibration. Out of the box, the W85B does not provide a reference-level picture – it is rather a TV that will always interpret colors and brightness a bit "its own way" without professional adjustments. Unfortunately, this is to the detriment of the viewer.

After calibration, the Samsung QN95D delivers truly impressive results. The white balance is perfectly aligned, with error readings rarely exceeding 2, indicating faithful colour reproduction. Most samples from the Colour Checker test fall well within an acceptable error range, confirming the television's excellent performance in accurately displaying colours. Contrast has also improved significantly, and the gamma curve has become more stable, ensuring better visibility of details in both dark and bright scenes.

However, the EOTF (Electro-Optical Transfer Function) curve still shows a slight divergence in film tests. While the television performs well in most scenarios, some details in black may still be lost in extreme cases due to the aggressive dimming algorithm.

Despite these minor imperfections, the overall image quality remains outstanding. After calibration, the Samsung QN95D impresses with its visual performance, offering an exceptional experience that will satisfy anyone seeking a top-tier television.

Fortunately, calibration made a significant difference for the Panasonic W85B, especially in SDR content. Here, the improvement was really noticeable – we managed to balance the white and reasonably tame the TV's tendency to excessively brighten the entire image. The picture became more coherent, and the colors gained a naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has visible issues with green saturation, but overall, we assess the post-calibration effect in SDR very positively. The situation with HDR is a bit different. Here, we were also able to limit the tendency to warm up the entire scene, so the image turned out much better than in the factory settings. However, the same problem we mentioned earlier is still evident – the TV interprets the image too "in its own way" and brightens the entire frame. The lack of local dimming only exacerbates this effect. In summary, briefly in SDR content, the W85B performs really well after calibration and is perfectly suitable for everyday viewing. However, in HDR, even after adjustments, it is still hard to unequivocally recommend it for serious viewing sessions.

The Samsung QN95D television handles tonal transitions even in lower-quality materials, thanks to the noise reduction feature that works like a gentle gradation. This function is extremely effective, smoothing out the image and eliminating unwanted noise, thus significantly improving the quality of the displayed material. However, as is often the case, overly good effectiveness can lead to unintended side effects. In the case of some materials, this feature may also blur elements that should remain clear, such as film grain.

Despite this, the television performs well in terms of image scaling, eliminating larger jagged edges. In a scene where branches are visible, they are not overly artificially sharpened, which allows for a natural look, and the model does not have an artificial outline. Overall, even in more challenging conditions, the footage is presented satisfactorily on the Samsung QN95D. The only downside when watching HD/SD content (such as regular terrestrial television) is the fact that the image is slightly cropped - this is caused by the so-called overscan, which cannot be turned off.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or clear contours. However, the situation looks worse with lower resolution materials. This is where the television has the biggest problem with "beautifying" the image. The lack of any option in the menu that would allow for improving gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with color blending.

Fortunately, upscaling, or increasing the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the television handles this better than one might expect from such an affordable device. This is thanks to the HCX processor, which Panasonic has been developing for years, and it shows that even in the lower series, it can do a good job.

The Samsung QN95D panel excels in motion blur and fluidity, offering a 120 Hz refresh rate along with features designed to reduce blur and judder. This allows users to adjust the picture settings to their liking, whether for movie watching or dynamic sports broadcasts. The television provides a 10-point scale for adjusting image smoothness, ranging from a frame-like appearance reminiscent of traditional film to a smoother, more cinematic effect, which is especially beneficial for sports broadcasts. This level of customization enhances the viewing experience across various types of content.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems that it should handle smooth motion well. The problem begins when we look into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they change nothing. No matter what we choose, the image looks the same. On top of that, there's a lack of BFI, which is the black frame insertion mode that helps sharpen motion in many TVs. And suddenly, it turns out that despite having a strong panel, the W85B doesn't give us any real tools to adjust that motion to our needs. It only works well when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to movies or sports, we just have to take what the TV shows us, because there's nothing more we can do about it.

The Samsung QN95D offers several features that gamers will appreciate. First, the TV supports a variable refresh rate (VRR), which eliminates screen tearing and provides smoother gameplay, especially in dynamic scenes. It also includes an automatic game mode (ALLM) that switches the TV to low latency mode when a connected console or computer is detected, resulting in more responsive controls.

Additionally, the QN95D has a game mode that reduces input lag to an impressively low level, which is vital for games where quick reflexes matter. With a high refresh rate of 120 Hz, the image remains exceptionally smooth, enhancing the experience of fast-paced action games and sports. The TV also supports G-Sync and FreeSync technologies, further improving gameplay and user comfort. An interesting addition is the 'Game Bar' – a special menu that provides easy access to all gaming-related settings, allowing users to quickly adjust the image and other parameters without interrupting gameplay.

While the Samsung QN95D does not support Dolby Vision, which is typical for Samsung models, it does feature HGiG functionality, ensuring that HDR games are displayed with the appropriate image quality in line with the creators' intentions.

On paper, the Panasonic W85B looks really solid. Here we have two full HDMI 2.1 ports, support for ALLM, variable refresh rate, Dolby Vision in games, and of course, a high refresh rate for the panel itself. Additionally, there’s the characteristic Panasonic game bar that allows you to check key parameters with one click and quickly change them if necessary. Sounds great, but the problem arises when we activate HDR. Here, the W85B significantly falters because it lacks proper HGiG implementation – the TV manages brightness poorly, and instead of faithful image rendering, we get scenes that are too bright, sometimes even blown out. The solution? The simplest – turn off HDR in the console settings and leave everything in SDR. And here it gets really interesting, because in this scenario, the W85B shows its better side. Low input lag, high smoothness thanks to 120 Hz – all of this makes gaming look phenomenal. Yes, HDR can be sacrificed, but if responsiveness and smooth gameplay are priorities, the W85B provides a lot of fun.