Samsung Neo QLED QN85D / QNX1D vs Panasonic W85

The HDR performance of the Samsung QN85D is a mixed bag. While it excels in synthetic luminance tests, reaching up to 1000 nits, and delivers impressive results in scenes with full-screen brightness – like in The Meg or the opening of Life of Pi – the limitations become apparent when smaller bright elements are introduced. In these cases, the brightness level noticeably dips, weakening the HDR effect and reducing its impact. When brightness hovers around 200-300 nits, the immersive “wow factor” of HDR tends to diminish, and visuals lose some of their intended brilliance.

That said, the QN85D still manages to deliver decent colour quality, covering 95% of the DCI-P3 colour space, which, while respectable, doesn’t set it apart from its top competitors. Colours appear accurate and vibrant, but the HDR experience could be more compelling if the brightness was consistently well-balanced across various content types.

Unfortunately, we don't have good news here. The Panasonic W85B is rather dim – its peak brightness does not exceed 300 nits, so it's hard to talk about any true HDR effect. In practice, this means that scenes which on other screens can "shine" and make an impression, here look simply like regular SDR with a slight boost in colors. Our measurements and film tests confirmed this – regardless of the content, the W85B won't extract anything more from HDR. So if someone is looking for a TV specifically for HDR, it's better to look towards other models. As a consolation, the fact remains that in terms of colors, the W85B performs quite well. It's a QLED TV, so its color gamut coverage is wide, and most films and series look natural, without a distinct "washed out" effect. The colors are saturated, so during regular viewing, there is no sense that something is quite wrong.

The Samsung QN85D, when tested in Filmmaker Mode, falls short of expectations for film accuracy due to several notable issues in colour and brightness reproduction. In HD content, the white balance is skewed by an excess of red and blue, causing a pinkish tint across the image. This effect, confirmed by Colour Checker tests, impacts the realism of skin tones and other details, becoming particularly distracting in complex scenes.

For 4K HDR content, while the white balance intially appears accurate, there is a pronounced shift towards blue tones at the upper end of the spectrum. This deviation results in colours that lack natural appeal, subtly detracting from the viewing experience. The gamma, although close to the standard reference, slightly dips below the ideal 2.4 level, reducing shadow depth. Moreover, the EOTF curve for 4K content is noticeably elevated above the reference line, leading to excessive brightness in certain image areas. This undermines the cinematic look Filmmaker Mode aims to deliver, creating a visual experience that feels over-bright rather than authentically nuanced.

In summary, while Filmmaker Mode on the QN85D initially presents a cinematic effect, the inaccuracies in colour balance and brightness are too significant to achieve the true-to-source quality that the mode promises.

While testing the Panasonic W85B, we of course started with the Filmmaker mode, as it is the gold standard today for watching content "as the director intended." The problem is that this TV is quite far from those intentions. The biggest issue turned out to be an excess of red – in both SDR and HDR. The picture often looked overly warm, and in some scenes, it appeared almost "blazing." Additionally, there’s the issue of brightness management. When we looked at the gamma and EOTF charts, it was clear as day that in most scenes, the TV brightens the image more than it should. The effect was easy to predict. Details can get lost, leading to flattening and clipping across the entire screen. Of course, we know how to improve this, but it must be said honestly that it requires quite a bit of work in calibration. Out of the box, the W85B does not provide a reference-level picture – it is rather a TV that will always interpret colors and brightness a bit "its own way" without professional adjustments. Unfortunately, this is to the detriment of the viewer.

After professional calibration of the Samsung QN85D’s Filmmaker Mode, there's a noticeable enhancement in HD/SDR content quality. The calibration eliminates major issues with white balance, and adjustments to the brightness characteristics result in a more natural and lifelike picture. Regular HD content, like television broadcasts and YouTube videos, now benefits from well-balanced colours, free from the distracting hues that previously impacted image quality.

However, challenges remain with 4K HDR content. Despite calibration, improvements in white balance for HDR are minor, and more cosmetic than transformative. The EOTF curve initially aligns with reference standards in test conditions, but the television struggles to maintain consistent brightness during film scenes. As a result, dark elements appear overly boosted in mixed scenes, creating excessive contrast. In fully dark scenes, the image often becomes too dim, obscuring finer details and diminishing the overall viewing experience. This inconsistency in brightness affects the depth and accuracy of HDR performance, especially in more challenging scenes.

Fortunately, calibration made a significant difference for the Panasonic W85B, especially in SDR content. Here, the improvement was really noticeable – we managed to balance the white and reasonably tame the TV's tendency to excessively brighten the entire image. The picture became more coherent, and the colors gained a naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has visible issues with green saturation, but overall, we assess the post-calibration effect in SDR very positively. The situation with HDR is a bit different. Here, we were also able to limit the tendency to warm up the entire scene, so the image turned out much better than in the factory settings. However, the same problem we mentioned earlier is still evident – the TV interprets the image too "in its own way" and brightens the entire frame. The lack of local dimming only exacerbates this effect. In summary, briefly in SDR content, the W85B performs really well after calibration and is perfectly suitable for everyday viewing. However, in HDR, even after adjustments, it is still hard to unequivocally recommend it for serious viewing sessions.

When assessing the fluidity of tonal transitions in low-resolution materials on the Samsung QN85D, it's important to consider the noise reduction feature, which significantly improves problematic tonal transitions. However, this feature also has its drawbacks – it removes film grain, a crucial element in many productions that adds authenticity, and it can also soften the image. While this may appeal to those who prefer a smoother image, film enthusiasts who favour the authentic look of films may want to use this feature sparingly.

In terms of image scaling, the television performs very well. The model's figure is presented correctly, without noticeable distortions, and the branches in the background do not suffer from excessive artificial sharpness, a common issue when scaling lower-resolution content. The high capabilities of the image processor are evident, as it effectively handles lower-quality materials, ensuring a high-quality final image.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or clear contours. However, the situation looks worse with lower resolution materials. This is where the television has the biggest problem with "beautifying" the image. The lack of any option in the menu that would allow for improving gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with color blending.

Fortunately, upscaling, or increasing the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the television handles this better than one might expect from such an affordable device. This is thanks to the HCX processor, which Panasonic has been developing for years, and it shows that even in the lower series, it can do a good job.

The Samsung QN85D’s display boasts a 120 Hz refresh rate, which should satisfy both gamers and sports enthusiasts, providing a smooth and dynamic viewing experience. There are options for further improving fluidity, including a blur and judder reduction feature that allows precise adjustment of motion smoothness on a 10-point scale. Blur reduction enhances the sharpness of fast-moving objects, making action scenes clearer, while judder reduction smooths motion to eliminate the "stuttering" effect. Ghosting is generally well-controlled, although minor drawbacks may be noticeable in more demanding scenes, particularly when an object moves against a dark background. Additionally, the television features a BFI (Black Frame Insertion) option at a 60 Hz frequency, which can significantly enhance motion smoothness, although it comes with the potential downside of flicker, which may be bothersome for some viewers.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems that it should handle smooth motion well. The problem begins when we look into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they change nothing. No matter what we choose, the image looks the same. On top of that, there's a lack of BFI, which is the black frame insertion mode that helps sharpen motion in many TVs. And suddenly, it turns out that despite having a strong panel, the W85B doesn't give us any real tools to adjust that motion to our needs. It only works well when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to movies or sports, we just have to take what the TV shows us, because there's nothing more we can do about it.

The Samsung QN85D is an excellent choice for gamers, offering a wide range of features that elevate gameplay quality and make it even more immersive. With a 120 Hz refresh rate, the image remains incredibly smooth, crucial during fast-paced action scenes in games. The TV also boasts low input lag, making player responses to commands almost instantaneous, enhancing control over characters and events on screen. Additionally, the Samsung QN85D supports VRR (variable refresh rate) and ALLM (auto low latency mode) technologies, optimising image fluidity and reducing lag by automatically adjusting the TV to meet gamers' needs.

The Xbox app, which enables cloud gaming without requiring a console, is another significant advantage, offering a seamless gaming experience without the need for additional hardware – a feature that sets Samsung TVs apart. The Auto Motion Plus Game feature is another notable addition. This motion smoother simulates a higher frame rate, making 30 fps games appear smoother, akin to 45 fps, while games at 60 Hz are upgraded to a 90 Hz experience. Most importantly, this feature does not introduce significant lag, ensuring the comfort of gameplay remains intact. It allows gamers to enjoy a smoother image without compromising responsiveness.

On paper, the Panasonic W85B looks really solid. Here we have two full HDMI 2.1 ports, support for ALLM, variable refresh rate, Dolby Vision in games, and of course, a high refresh rate for the panel itself. Additionally, there’s the characteristic Panasonic game bar that allows you to check key parameters with one click and quickly change them if necessary. Sounds great, but the problem arises when we activate HDR. Here, the W85B significantly falters because it lacks proper HGiG implementation – the TV manages brightness poorly, and instead of faithful image rendering, we get scenes that are too bright, sometimes even blown out. The solution? The simplest – turn off HDR in the console settings and leave everything in SDR. And here it gets really interesting, because in this scenario, the W85B shows its better side. Low input lag, high smoothness thanks to 120 Hz – all of this makes gaming look phenomenal. Yes, HDR can be sacrificed, but if responsiveness and smooth gameplay are priorities, the W85B provides a lot of fun.