Samsung Neo QLED QN85D / QNX1D vs Hisense U8Q

The HDR performance of the Samsung QN85D is a mixed bag. While it excels in synthetic luminance tests, reaching up to 1000 nits, and delivers impressive results in scenes with full-screen brightness – like in The Meg or the opening of Life of Pi – the limitations become apparent when smaller bright elements are introduced. In these cases, the brightness level noticeably dips, weakening the HDR effect and reducing its impact. When brightness hovers around 200-300 nits, the immersive “wow factor” of HDR tends to diminish, and visuals lose some of their intended brilliance.

That said, the QN85D still manages to deliver decent colour quality, covering 95% of the DCI-P3 colour space, which, while respectable, doesn’t set it apart from its top competitors. Colours appear accurate and vibrant, but the HDR experience could be more compelling if the brightness was consistently well-balanced across various content types.

When it comes to HDR, Hisense U8Q shows its claws. On paper, meaning in synthetic measurement tests, the television can "score" nearly 4000 nits of peak brightness. That's a value that most models can only envy. In practice, this translates to very strong lighting effects in films – in some scenes, we managed to measure a real 1500 to 2000 nits, which is a level usually reserved for the absolute top of televisions on the market.

Of course, it's not always that perfect. With small, pinpoint elements, brightness can drop – a good example is scene number 4 from the movie Sicario 2, where instead of thousands of nits, we get around 500. But it's worth noting that the effect doesn't vanish completely – the light is still visible, and the image doesn't feel artificially dimmed. This is a typical drawback of Mini LEDs, so it's hard to consider it a significant minus.

On the huge plus side, color reproduction deserves high praise. Thanks to additional coatings that improve color saturation, the U8Q nearly covers the full DCI-P3 color space (98%), and in the case of the wider BT.2020 gamut, it achieved a score of over 80%. This is an excellent result, making HDR films look juicy, vibrant, and simply very cinematic.

The Samsung QN85D, when tested in Filmmaker Mode, falls short of expectations for film accuracy due to several notable issues in colour and brightness reproduction. In HD content, the white balance is skewed by an excess of red and blue, causing a pinkish tint across the image. This effect, confirmed by Colour Checker tests, impacts the realism of skin tones and other details, becoming particularly distracting in complex scenes.

For 4K HDR content, while the white balance intially appears accurate, there is a pronounced shift towards blue tones at the upper end of the spectrum. This deviation results in colours that lack natural appeal, subtly detracting from the viewing experience. The gamma, although close to the standard reference, slightly dips below the ideal 2.4 level, reducing shadow depth. Moreover, the EOTF curve for 4K content is noticeably elevated above the reference line, leading to excessive brightness in certain image areas. This undermines the cinematic look Filmmaker Mode aims to deliver, creating a visual experience that feels over-bright rather than authentically nuanced.

In summary, while Filmmaker Mode on the QN85D initially presents a cinematic effect, the inaccuracies in colour balance and brightness are too significant to achieve the true-to-source quality that the mode promises.

We have to admit that when the U8Q arrived at our editorial office, we were slightly surprised… and positively so. Usually, televisions require immediate white balance correction – it can be too warm or too cold, which immediately leads to strange color errors. Meanwhile, here the situation looks really good right out of the box. Of course, we are talking about our unit, so there’s no guarantee that every model will be tuned as well, but in our case, the first impressions were very positive. The only more pronounced issue was related to how the television manages brightness. Looking at the EOTF chart, it is evident that the U8Q tends to brighten small elements on the screen. This, in turn, caused what we mentioned earlier – slight overexposures and the impression that the entire scene can sometimes be a bit too bright. However, this is not a flaw that undermines the image, rather it is a characteristic effect of this model.

After professional calibration of the Samsung QN85D’s Filmmaker Mode, there's a noticeable enhancement in HD/SDR content quality. The calibration eliminates major issues with white balance, and adjustments to the brightness characteristics result in a more natural and lifelike picture. Regular HD content, like television broadcasts and YouTube videos, now benefits from well-balanced colours, free from the distracting hues that previously impacted image quality.

However, challenges remain with 4K HDR content. Despite calibration, improvements in white balance for HDR are minor, and more cosmetic than transformative. The EOTF curve initially aligns with reference standards in test conditions, but the television struggles to maintain consistent brightness during film scenes. As a result, dark elements appear overly boosted in mixed scenes, creating excessive contrast. In fully dark scenes, the image often becomes too dim, obscuring finer details and diminishing the overall viewing experience. This inconsistency in brightness affects the depth and accuracy of HDR performance, especially in more challenging scenes.

Of course, we wouldn't be ourselves if we didn't make adjustments to the white balance. After calibration, we managed to align the SDR signal to near perfection – older movies, YouTube content, and classic television looked almost perfect on the U8Q. This is truly an outstanding level that shows this model can do a lot if given a little help. Unfortunately, the situation is different with HDR content. The colors themselves aren't a major issue, but the biggest flaw of the U8Q remains the EOTF brightness characteristics. In practice, the TV tends to "blow out" beyond how the image should look in its original form. It's that slight "blown out" effect we saw earlier in comparisons with the best screens on the market. It's a bit of a shame that this characteristic can't be fully tamed – if we could maintain similarly good control over brightness in HDR as we do in SDR, we would have an absolutely reference-quality image.

When assessing the fluidity of tonal transitions in low-resolution materials on the Samsung QN85D, it's important to consider the noise reduction feature, which significantly improves problematic tonal transitions. However, this feature also has its drawbacks – it removes film grain, a crucial element in many productions that adds authenticity, and it can also soften the image. While this may appeal to those who prefer a smoother image, film enthusiasts who favour the authentic look of films may want to use this feature sparingly.

In terms of image scaling, the television performs very well. The model's figure is presented correctly, without noticeable distortions, and the branches in the background do not suffer from excessive artificial sharpness, a common issue when scaling lower-resolution content. The high capabilities of the image processor are evident, as it effectively handles lower-quality materials, ensuring a high-quality final image.

The Hisense U8Q handles lower-quality materials quite well. The TV can smooth out tonal transitions thanks to the "Smooth and Gradient Picture" feature – it works best when set to Medium. At that setting, it nicely reduces unwanted bands and unevenness in the image, but importantly, it does not remove cinematic grain or fine details.

The upscaling itself is also at a good level. Images from lower resolutions look smooth and soft, at times even a bit too much – we get a plastic effect that may not appeal to everyone. Fortunately, this can be easily adjusted with the sharpness slider to fit personal preferences.

The Samsung QN85D’s display boasts a 120 Hz refresh rate, which should satisfy both gamers and sports enthusiasts, providing a smooth and dynamic viewing experience. There are options for further improving fluidity, including a blur and judder reduction feature that allows precise adjustment of motion smoothness on a 10-point scale. Blur reduction enhances the sharpness of fast-moving objects, making action scenes clearer, while judder reduction smooths motion to eliminate the "stuttering" effect. Ghosting is generally well-controlled, although minor drawbacks may be noticeable in more demanding scenes, particularly when an object moves against a dark background. Additionally, the television features a BFI (Black Frame Insertion) option at a 60 Hz frequency, which can significantly enhance motion smoothness, although it comes with the potential downside of flicker, which may be bothersome for some viewers.

Hisense U8Q has a display that can refresh the image up to 165 Hz in 4K resolution. In practice, this will mainly be utilized by PC gamers, but as they say – it’s better to have it than not 😊. For movies and series, we have a built-in smoothness enhancer called Ultra Smooth Motion. In the settings, it can be easily adjusted to personal preferences – whether we want more of a "cinematic" frame rate or a smooth, theatrical spectacle.

The Samsung QN85D is an excellent choice for gamers, offering a wide range of features that elevate gameplay quality and make it even more immersive. With a 120 Hz refresh rate, the image remains incredibly smooth, crucial during fast-paced action scenes in games. The TV also boasts low input lag, making player responses to commands almost instantaneous, enhancing control over characters and events on screen. Additionally, the Samsung QN85D supports VRR (variable refresh rate) and ALLM (auto low latency mode) technologies, optimising image fluidity and reducing lag by automatically adjusting the TV to meet gamers' needs.

The Xbox app, which enables cloud gaming without requiring a console, is another significant advantage, offering a seamless gaming experience without the need for additional hardware – a feature that sets Samsung TVs apart. The Auto Motion Plus Game feature is another notable addition. This motion smoother simulates a higher frame rate, making 30 fps games appear smoother, akin to 45 fps, while games at 60 Hz are upgraded to a 90 Hz experience. Most importantly, this feature does not introduce significant lag, ensuring the comfort of gameplay remains intact. It allows gamers to enjoy a smoother image without compromising responsiveness.

In terms of features, the Hisense U8Q has practically everything one could expect from a modern gaming television. Thanks to the new processor, the manufacturer has managed to implement as many as three HDMI 2.1 ports, so there is no problem connecting multiple consoles or a computer. In addition, it includes all the key technologies – Game Bar with parameter monitoring, variable refresh rate (VRR), automatic low latency mode (ALLM)... in short, a complete set.

But as is often the case with Hisense, it falls a bit short of perfection. The biggest drawback remains the lack of support for the HGiG format, which allows you to adjust the television's brightness to the console and get the most out of HDR in games. It's a shame because if this feature were included, we would have a device practically made for gamers. As it stands, the U8Q remains "just" a very good choice 😉