Samsung Neo QLED QN70F / QN74F / QN77F vs Panasonic W85

QN70F is a TV that can positively surprise when it comes to brightness. In ideal test conditions, it reaches even 800 nits, which – for this price range – is really solid. Of course, that's a result from measurement test patterns, so we decided to check how it performs in practice, with real movies. Here, the TV somewhat tones down its capabilities. In most of the tested scenes – for example, in "The Meg" – the actual HDR brightness was around 500 nits. That's still a good result that allows you to enjoy HDR effects, although it is far from perfect. On the other hand, we have a QLED screen with a quantum dot layer, which means very good color reproduction capabilities. The colors are vivid and saturated. QN70F covers about 94% of the DCI-P3 color space, and in the wider BT.2020 gamut, it exceeds 75%, so in this regard, there's nothing to be ashamed of.

Unfortunately, we don't have good news here. The Panasonic W85B is rather dim – its peak brightness does not exceed 300 nits, so it's hard to talk about any true HDR effect. In practice, this means that scenes which on other screens can "shine" and make an impression, here look simply like regular SDR with a slight boost in colors. Our measurements and film tests confirmed this – regardless of the content, the W85B won't extract anything more from HDR. So if someone is looking for a TV specifically for HDR, it's better to look towards other models. As a consolation, the fact remains that in terms of colors, the W85B performs quite well. It's a QLED TV, so its color gamut coverage is wide, and most films and series look natural, without a distinct "washed out" effect. The colors are saturated, so during regular viewing, there is no sense that something is quite wrong.

We tested the QN70F in the best default picture mode, which is Filmmaker Mode. It must be said that in this particular test unit, the factory settings performed quite well. The picture was calm, natural, and despite minor deviations, pleasant to perceive. The biggest flaw was a slight dominance of red in the white balance, which caused a slight pinkish tint to the entire scene. However, this was not a glaring flaw – rather subtle and only noticeable when directly compared to a properly calibrated screen. A somewhat larger issue appeared in the brightness characteristic. The television tends to understate the brightness of parts of the image that should be displayed more brightly. As a result, some details can appear slightly dimmed – not so much lost entirely, but not as clearly pronounced as they should be. Nevertheless, as far as a television in this category and in these settings goes, we consider the result to be a good starting point for further calibration.

While testing the Panasonic W85B, we of course started with the Filmmaker mode, as it is the gold standard today for watching content "as the director intended." The problem is that this TV is quite far from those intentions. The biggest issue turned out to be an excess of red – in both SDR and HDR. The picture often looked overly warm, and in some scenes, it appeared almost "blazing." Additionally, there’s the issue of brightness management. When we looked at the gamma and EOTF charts, it was clear as day that in most scenes, the TV brightens the image more than it should. The effect was easy to predict. Details can get lost, leading to flattening and clipping across the entire screen. Of course, we know how to improve this, but it must be said honestly that it requires quite a bit of work in calibration. Out of the box, the W85B does not provide a reference-level picture – it is rather a TV that will always interpret colors and brightness a bit "its own way" without professional adjustments. Unfortunately, this is to the detriment of the viewer.

After calibration, the QN70F shows that it can offer a really high level of color reproduction. It nearly perfectly balanced the white point, and the values in the Color Checker test dropped below 3 – that is, below the threshold at which the average eye can perceive differences. The image looks natural, and the colors are accurately represented, without excessive saturation or the coolness known from factory settings. It must be said that Samsung provides very extensive calibration options – not only for enthusiasts but also for professionals. The QN70F takes advantage of this potential and, after proper adjustment, can come close to much more expensive models in terms of color accuracy. The only thing one could still criticize is the brightness characteristics. There is still a tendency to brighten the smallest parts of the image – particularly those that should remain darker. However, this is a design feature of this model, not a calibration error. Despite this, the final effect definitely deserves recognition.

Fortunately, calibration made a significant difference for the Panasonic W85B, especially in SDR content. Here, the improvement was really noticeable – we managed to balance the white and reasonably tame the TV's tendency to excessively brighten the entire image. The picture became more coherent, and the colors gained a naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has visible issues with green saturation, but overall, we assess the post-calibration effect in SDR very positively. The situation with HDR is a bit different. Here, we were also able to limit the tendency to warm up the entire scene, so the image turned out much better than in the factory settings. However, the same problem we mentioned earlier is still evident – the TV interprets the image too "in its own way" and brightens the entire frame. The lack of local dimming only exacerbates this effect. In summary, briefly in SDR content, the W85B performs really well after calibration and is perfectly suitable for everyday viewing. However, in HDR, even after adjustments, it is still hard to unequivocally recommend it for serious viewing sessions.

Samsung QN70F offers a distortion reduction feature that improves the smoothness of tonal transitions. In "Standard" mode, it works quite well - smoothing problematic transitions without significantly interfering with the image structure. Film grain is partially removed, but details such as texture or skin structure still remain visible. The "High" mode operates much more aggressively. The smoothing is stronger, but it comes at the cost of a noticeable loss of detail. Therefore, in practice, we recommend sticking with the "Standard" setting or completely turning off this feature. The improvement in gradation may be less spectacular, but the image retains more naturalness.

When it comes to scaling low-quality content, the QN70F performs very well. Tests with lower resolution images were really impressive. Despite slight aliasing of contours, everything looks clean and clear, even if the original content was very poor. It's just a shame that the TV has an overscan issue that cannot be completely turned off. As a result, the image from very low resolution may be slightly cropped, which is mainly visible on subtitles or the interface.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or clear contours. However, the situation looks worse with lower resolution materials. This is where the television has the biggest problem with "beautifying" the image. The lack of any option in the menu that would allow for improving gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with color blending.

Fortunately, upscaling, or increasing the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the television handles this better than one might expect from such an affordable device. This is thanks to the HCX processor, which Panasonic has been developing for years, and it shows that even in the lower series, it can do a good job.

The QN70F is a television with a refresh rate of 144 Hz, which puts it at the forefront in terms of image smoothness. Whether we are watching dynamic sports broadcasts or playing on a console, the picture looks very good. There is no feeling of stuttering, chopping, or the typical "tearing" in fast motion that is common in lower-end models. Samsung also allows you to adjust the smoothness to your own preferences. In the picture clarity settings, we find options such as blur reduction and motion smoothing – each of which can be adjusted independently. This is especially useful when watching content with a lower frame rate and we want to give it a smoother, more cinematic character – or on the contrary, maintain the natural film "feeling" of 24 frames.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems that it should handle smooth motion well. The problem begins when we look into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they change nothing. No matter what we choose, the image looks the same. On top of that, there's a lack of BFI, which is the black frame insertion mode that helps sharpen motion in many TVs. And suddenly, it turns out that despite having a strong panel, the W85B doesn't give us any real tools to adjust that motion to our needs. It only works well when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to movies or sports, we just have to take what the TV shows us, because there's nothing more we can do about it.

Samsung QN70F is truly a solid choice for gamers. Here we have as many as four HDMI 2.1 ports with full bandwidth of 48 Gbps, which means full support for gaming in 4K at 144 Hz refresh rate. In addition, we have all the basic features we expect today: auto low latency mode (ALLM), variable refresh rate (VRR), and a very well-designed, intuitive Game Bar with information about the mode, resolution, and frame count.

It's also worth highlighting the Game Motion Plus feature, which allows you to add artificial frames to games running at 60 fps or less. It works surprisingly well and in many titles – especially those where consoles struggle to maintain a stable framerate – it improves gameplay smoothness without significant lag.

Unfortunately, there are also some drawbacks. The lack of support for Dolby Vision mode is not surprising – it's a standard for Samsung. But the much bigger disappointment is the absence of the HGiG feature. What's worse, it was removed in a software update, leaving users who previously used it quite shocked. Without HGiG, you can't manually set the maximum HDR brightness from the console, which results in some games looking slightly washed out – especially if the TV misinterprets the tonal range. Why did Samsung, a brand that has set standards in gaming features for years, decide to take such a step? It's hard to say. At the time of writing this review, the tested TV was running on software version 1110 – and frankly, if you care about full support for gamers, it's better to temporarily hold off on updates.

On paper, the Panasonic W85B looks really solid. Here we have two full HDMI 2.1 ports, support for ALLM, variable refresh rate, Dolby Vision in games, and of course, a high refresh rate for the panel itself. Additionally, there’s the characteristic Panasonic game bar that allows you to check key parameters with one click and quickly change them if necessary. Sounds great, but the problem arises when we activate HDR. Here, the W85B significantly falters because it lacks proper HGiG implementation – the TV manages brightness poorly, and instead of faithful image rendering, we get scenes that are too bright, sometimes even blown out. The solution? The simplest – turn off HDR in the console settings and leave everything in SDR. And here it gets really interesting, because in this scenario, the W85B shows its better side. Low input lag, high smoothness thanks to 120 Hz – all of this makes gaming look phenomenal. Yes, HDR can be sacrificed, but if responsiveness and smooth gameplay are priorities, the W85B provides a lot of fun.