Samsung Neo QLED QN70F / QN74F / QN77F vs Haier M90E

QN70F is a TV that can positively surprise when it comes to brightness. In ideal test conditions, it reaches even 800 nits, which – for this price range – is really solid. Of course, that's a result from measurement test patterns, so we decided to check how it performs in practice, with real movies. Here, the TV somewhat tones down its capabilities. In most of the tested scenes – for example, in "The Meg" – the actual HDR brightness was around 500 nits. That's still a good result that allows you to enjoy HDR effects, although it is far from perfect. On the other hand, we have a QLED screen with a quantum dot layer, which means very good color reproduction capabilities. The colors are vivid and saturated. QN70F covers about 94% of the DCI-P3 color space, and in the wider BT.2020 gamut, it exceeds 75%, so in this regard, there's nothing to be ashamed of.

Haier M90E is a television that does not lack brightness. In most movie scenes, peak luminance exceeds 1000 nits, which gives the image a clear "kick" and high dynamics. In typical, bright HDR materials, this looks really good. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for instance, when displaying individual stars in a black sky – high brightness underscores the imperfections of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely thanks to color reproduction. The manufacturer applied a PFS phosphor coating, allowing for wide coverage of the color palette. In our measurements, the coverage of the DCI-P3 space was a solid 95%.

We tested the QN70F in the best default picture mode, which is Filmmaker Mode. It must be said that in this particular test unit, the factory settings performed quite well. The picture was calm, natural, and despite minor deviations, pleasant to perceive. The biggest flaw was a slight dominance of red in the white balance, which caused a slight pinkish tint to the entire scene. However, this was not a glaring flaw – rather subtle and only noticeable when directly compared to a properly calibrated screen. A somewhat larger issue appeared in the brightness characteristic. The television tends to understate the brightness of parts of the image that should be displayed more brightly. As a result, some details can appear slightly dimmed – not so much lost entirely, but not as clearly pronounced as they should be. Nevertheless, as far as a television in this category and in these settings goes, we consider the result to be a good starting point for further calibration.

For the measurements, we chose the Film mode, which should ideally offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – do not differ much from the Dynamic mode. Both in SDR and HDR content, the image is clearly tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical aggressive "store" settings. This results in an unnatural representation of skin tones and makes the image straining on the eyes during longer viewing sessions. The way brightness is managed also negatively affects color fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image tend to get blown out. These deviations in the brightness curve, combined with the cool white balance, lead to very significant color reproduction errors (DeltaE) in the factory settings.

After calibration, the QN70F shows that it can offer a really high level of color reproduction. It nearly perfectly balanced the white point, and the values in the Color Checker test dropped below 3 – that is, below the threshold at which the average eye can perceive differences. The image looks natural, and the colors are accurately represented, without excessive saturation or the coolness known from factory settings. It must be said that Samsung provides very extensive calibration options – not only for enthusiasts but also for professionals. The QN70F takes advantage of this potential and, after proper adjustment, can come close to much more expensive models in terms of color accuracy. The only thing one could still criticize is the brightness characteristics. There is still a tendency to brighten the smallest parts of the image – particularly those that should remain darker. However, this is a design feature of this model, not a calibration error. Despite this, the final effect definitely deserves recognition.

Haier M90E clearly benefits from professional calibration, especially for SDR content. The TV menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue tint. We also adjusted, albeit to a lesser extent, the brightness curve (gamma), which allowed us to recover some details in the shadows that were too heavily muted from the factory. The end result for SDR is a picture that is definitely more natural and pleasant to watch. In the case of HDR mode, the success is only partial. Although it was possible to improve the white balance here as well, the color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the root of the problem: the TV imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of the high errors is not the calibration itself, but the specifics of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

Samsung QN70F offers a distortion reduction feature that improves the smoothness of tonal transitions. In "Standard" mode, it works quite well - smoothing problematic transitions without significantly interfering with the image structure. Film grain is partially removed, but details such as texture or skin structure still remain visible. The "High" mode operates much more aggressively. The smoothing is stronger, but it comes at the cost of a noticeable loss of detail. Therefore, in practice, we recommend sticking with the "Standard" setting or completely turning off this feature. The improvement in gradation may be less spectacular, but the image retains more naturalness.

When it comes to scaling low-quality content, the QN70F performs very well. Tests with lower resolution images were really impressive. Despite slight aliasing of contours, everything looks clean and clear, even if the original content was very poor. It's just a shame that the TV has an overscan issue that cannot be completely turned off. As a result, the image from very low resolution may be slightly cropped, which is mainly visible on subtitles or the interface.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently in this regard. The first issue is the upscaling itself, that is, scaling lower-resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance the detail, resulting in a final image that is relatively sharp, clear, and readable. In this respect, it's hard to have major complaints about the device.

The situation looks completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with lower bitrate. Here, the processor falters in smoothing tonal transitions and masking source imperfections. The television cannot hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can effectively discourage viewing lower-quality content on this screen.

The QN70F is a television with a refresh rate of 144 Hz, which puts it at the forefront in terms of image smoothness. Whether we are watching dynamic sports broadcasts or playing on a console, the picture looks very good. There is no feeling of stuttering, chopping, or the typical "tearing" in fast motion that is common in lower-end models. Samsung also allows you to adjust the smoothness to your own preferences. In the picture clarity settings, we find options such as blur reduction and motion smoothing – each of which can be adjusted independently. This is especially useful when watching content with a lower frame rate and we want to give it a smoother, more cinematic character – or on the contrary, maintain the natural film "feeling" of 24 frames.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for tailoring the degree of interference with the image to personal preferences – from gentle smoothing of 24p movies to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Samsung QN70F is truly a solid choice for gamers. Here we find as many as four HDMI 2.1 ports with full bandwidth of 48 Gbps, which means full support for gaming in 4K at 144 Hz refresh rate. Additionally, we have all the basic features we expect today: auto game mode (ALLM), variable refresh rate (VRR), and a very well-designed, intuitive Game Bar with information about mode, resolution, and frame count. The Game Motion Plus feature is also noteworthy, as it allows for the addition of artificial frames to games running at 60 fps or less. This works surprisingly well and improves gameplay smoothness in many titles—especially those where consoles struggle to maintain a stable framerate—without significant latency.

[UPDATE] We have updated our tests of Samsung TVs from the 2025 model year due to the release of firmware version 1131, which restored the crucial HGiG feature for gamers.

Unfortunately, there are also some drawbacks. The lack of support for Dolby Vision mode is not surprising—it’s a standard with Samsung. But the absence of the HGiG feature is much more disappointing. Worse still, it was removed by a firmware update, which may come as a shock to users who previously relied on it. Without HGiG, it is impossible to manually set the maximum HDR brightness from the console, which results in some games appearing slightly washed out—especially if the TV misinterprets the tonal range. Why did Samsung, a brand that has set standards in gaming features for years, decide to take such a step? It’s hard to say. At the time of writing this review, the tested TV was running on firmware version 1110—and honestly, if you care about full support for gamers, it’s better to temporarily hold off on updates.

From a hardware perspective, the Haier M90E is a solid proposition. The TV is equipped with two full-bandwidth HDMI 2.1 ports, which ensures support for key technologies: VRR (variable refresh rate) and ALLM (automatic low-latency mode). A plus is also the correct implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the TV's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the TV ignores source settings and processes the image its own way. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is a standard among competitors. Cooperation with Xbox consoles at unusual parameters turned out to be problematic – the device has difficulty correctly displaying 1440p resolution at 120 Hz refresh rate. Despite the aforementioned shortcomings in the software, the Haier M90E remains a very attractive screen for gamers. The final impression is saved by a solid hardware base. Native panel refresh at 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial in daily use. If we are looking for a TV that provides high fluidity and supports 4K signals, this model will fulfill its task.