Philips The One (PUS8959 / PUS8919 / PUS8909 / PUS8949 vs SHARP JP7765E

The luminance chart for Philips PUS8959 shows that the television can achieve around 550 nits of brightness, which can be considered a satisfactory level. This brightness allows the effects of HDR to be felt, particularly standing out in more demanding scenes. In the tested patterns, the television performed quite well, even in challenging sequences like those from "Sicario 2". Due to the lack of local dimming, the television does not dim small bright elements, and they shine with the full "power" of the television but at the cost of the silverish blacks we mentioned in the paragraph about blacks. It is also worth praising Philips PUS8959 for its good coverage of the DCI-P3 color palette, which amounts to around 94.5%. This makes the colors vivid and close to the creators' intentions, further enhancing the quality of HDR effects and the viewing experience of high dynamic range content.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly: at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rarely seen result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, one can get the impression that we are dealing with truly good equipment. However, unfortunately, we must return to the problem we mentioned earlier regarding local dimming management. When small, bright elements appear on a dark background on the screen (like in the test scenes from Life of Pi or Sicario 2), it is noticeable how poorly the JP7 handles the zones. The television dims them almost to the maximum, stifling the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability makes the image on the JP7 unfortunately lose its appeal in demanding, contrast-heavy films.

As a consolation, it is worth noting that the panel has the potential for good color display. A PFS (phosphor) filter has been implemented here, allowing the coverage of the DCI-P3 palette to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it is mainly based technologically on the aforementioned PFS filter. Considering the recent market battles among manufacturers about what can and cannot be called QLED, we leave the issue of the correctness of this naming to your judgment. However, it remains a fact that the potential for reproducing saturated colors in this panel is simply good.

The Philips PUS8959 television was tested in the best, theoretically most precise picture mode – Filmmaker. Although the name suggests cinematic quality, it unfortunately falls far short of the ideal. The biggest issue in this mode is white balance, both in HD and 4K content. It is characterized by a significant dominance of the red color and dips in the green level, resulting in an unnatural color reproduction. For example, white elements of the image have a distinctly pinkish hue, and the green is less intense, causing the overall image to lose its naturalness and color balance. The ColorChecker test confirms these errors – it is clearly visible how the color samples "deviate" from the correct values, which can be best observed on the sample squares that should accurately reproduce colors. The lack of accuracy in this regard affects the realism and fidelity of the image, which is particularly undesirable in Filmmaker mode.

Regarding brightness characteristics, the gamma chart resembles a real roller coaster – with small elements displayed on the screen, the brightness is excessive, causing details to become overly highlighted. Meanwhile, at higher gamma values, the image loses contrast and becomes too dark, making the overall appearance look less dynamic. Similar issues can be noticed in the EOTF characteristics – the television is unable to correctly reproduce the brightness level, negatively affecting the overall image quality.

When it comes to out-of-the-box colors, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish tint. Another issue was the gamma – during fullscreen scenes, the television provides too much brightness, completely stripping away its cinematic character. All of this translated into color reproduction errors, particularly with shades of gray, which exceeded Delta E 10. Just to remind: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed but not any better. Here, the blue color dominates the white balance, giving the image an unnatural, almost “store-like” sharpness reminiscent of aggressive demo modes. Furthermore, the measurements of the EOTF curve emphasize the store-like nature of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the content.

After calibration, the Philips PUS8959 television shows a significant improvement in color reproduction, especially in HD content. The white balance is exceptionally even, and the Delta E error values are below 1, which can be considered an outstanding result. Additionally, the gamma, which is responsible for brightness in lower-quality materials, performs very well, maintaining a stable level at 2.4, leading to an appropriate balance between bright and dark areas of the image.

Regarding 4K HDR materials, a significant improvement is also noticeable. The white balance, although not as perfect as in HD content, no longer shows issues with excessive red exposure, making the image appear more natural and harmonious. Unfortunately, in the EOTF characteristics, it is difficult to speak of any significant improvement, due to the design limitations of the television that prevent significant enhancement in this aspect.

Nevertheless, the overall performance is much better after calibration, making the Philips PUS8959 one of those televisions where it is truly worth spending time on precise calibration to achieve satisfactory image quality.

We subjected the JP7 to our standard calibration procedure and truly... the television gained a new life thanks to it, especially in SDR content (YouTube, classic television, series, or older movies). Because we managed to accurately set the white balance and stabilize the gamma, color errors dropped to a value of below 3. This is a level at which the human eye has trouble detecting discrepancies. In this scenario, the Sharp JP7 delivers an image with really great color accuracy, which is a significant advantage in this price range. However, the content in HDR turned out to be much more problematic. Here, despite our efforts and adjustments to the settings, the television simply did not want to cooperate. In the JP7 menu, we cannot find any option that would allow for real control over brightness management (EOTF). Although a significant portion of color errors was reduced, the image still remained unnaturally oversaturated. It's a pity because the potential of the mini-LED backlit panel is large, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you have to come to terms with a certain degree of "artificiality" that cannot be overcome even with professional equipment.

When it comes to smoothing tonal transitions, the "Distortion Reduction" function at the minimal setting performs quite well, effectively smoothing tonal transitions without excessive influence on other elements of the image. In tests, I did not notice that the reduction negatively affected the image structure, such as film grain or object details – everything remains in place, which is a big plus for users who appreciate the natural look of film materials.

On the other hand, regarding digital processing, the image looks quite good, although it is characterized by very softened contours, giving it an almost "misty" quality. This effect can evoke mixed feelings – some users may enjoy the fluidity and delicacy of this type of presentation, while others may find it too gentle, losing detail. It is a matter of individual preferences, but it must be admitted that the Philips PUS8959 provides quite subtle yet effective tools for improving tonal transitions without excessive interference in the natural character of the image.

When it comes to lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling – here we have no major objections. The process of scaling the image to a higher resolution is correct; the image remains readable and clear, without the overscan effect or cropped edges. Of course, this is not at the level of top models and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the digital image processing itself is significantly worse, as aside from the scaling, it virtually does not exist. In the JP7 menu, we won't find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the matrix in a very raw form, which, with heavily compressed materials (e.g., from YouTube), leads to visible posterization. Either this is a flaw in the software or a very strange design decision, as in earlier Sharp models, this feature was available and, more importantly, worked with noticeable effect. Here we are left at the mercy of what the source provides, without any digital support from the image processor.

Philips TV PUS8959 is equipped with a 120 Hz panel, which should satisfy more demanding users, especially those who love watching dynamic sports broadcasts or playing games. Such a high refresh rate allows for a significantly smoother image, being a key aspect during dynamic scenes and fast actions.

For those who prefer watching movies, the TV offers an additional motion smoother that allows adjusting the frame rate of the film according to personal preferences. The Philips PUS8959 has a 10-step adjustment for the functions called "Smoothness" and "Motion Blur Reduction." The "Smoothness" function is responsible for increasing the number of frames through interpolation, making motion on the screen smoother, resembling the effect of so-called "soap opera." Meanwhile, "Motion Blur Reduction" focuses on minimizing blurring and improving motion sharpness, which is particularly noticeable in dynamic sequences, such as action scenes or fast sports shots.

The motion fluidity on the Sharp JP7 is very mediocre, and the reason is simple: the television uses a 60Hz panel. This immediately makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in movies using a slider called De-judder. Lower settings produce a more raw, "cinematic" (frame-based) image, while higher settings add artificial fluidity. We suggest setting it somewhere in the middle of the scale, that is, in the 3-5 range – this is the best compromise to avoid the soap opera effect while getting rid of the tiring image stutter. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually suggests the presence of a 120Hz panel. However, in the case of the JP7, it does not contribute anything to the image and serves more as a placeholder – it is meant to look good in the settings, but technically it should not function on this panel.

Philips PUS8959 is a television that will certainly satisfy gaming enthusiasts. It supports most modern technologies useful during gameplay, such as HGiG, allowing for better HDR effect reproduction in games. As a result, the image is closer to what the game developers intended to achieve.

The television also supports 120 Hz image display, ensuring smoothness and dynamism, which is particularly important during action games and sports broadcasts. The Game Bar feature provides quick access to game settings, making it easier to adjust the image according to user preferences without interrupting gameplay.

Unfortunately, the Dolby Vision mode does not offer low input lag, which may be noticeable during dynamic scenes. Nevertheless, thanks to the HGiG feature and high refresh rate, the Philips PUS8959 remains an attractive choice for gamers, offering good image quality and appropriate smoothness during gameplay.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find:

• ALLM Mode: Automatically switches the TV to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as its functionality is minimal. Besides enabling ALLM, there is only a smoothness enhancer dedicated to games, which we recommend against because it introduces very noticeable artifacts and spoils the responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when lowering the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another absence is VRR, which means that during frame drops, we are susceptible to image tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to “overshoot” the brightness settings. As a result, instead of clear details in highlights, we end up with an unnaturally over-brightened image with cut-off details. The Sharp JP7 is a proposal only for very casual gamers.