Philips The One (PUS8959 / PUS8919 / PUS8909 / PUS8949 vs Hisense U7Q PRO

The luminance chart for Philips PUS8959 shows that the television can achieve around 550 nits of brightness, which can be considered a satisfactory level. This brightness allows the effects of HDR to be felt, particularly standing out in more demanding scenes. In the tested patterns, the television performed quite well, even in challenging sequences like those from "Sicario 2". Due to the lack of local dimming, the television does not dim small bright elements, and they shine with the full "power" of the television but at the cost of the silverish blacks we mentioned in the paragraph about blacks. It is also worth praising Philips PUS8959 for its good coverage of the DCI-P3 color palette, which amounts to around 94.5%. This makes the colors vivid and close to the creators' intentions, further enhancing the quality of HDR effects and the viewing experience of high dynamic range content.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

The Philips PUS8959 television was tested in the best, theoretically most precise picture mode – Filmmaker. Although the name suggests cinematic quality, it unfortunately falls far short of the ideal. The biggest issue in this mode is white balance, both in HD and 4K content. It is characterized by a significant dominance of the red color and dips in the green level, resulting in an unnatural color reproduction. For example, white elements of the image have a distinctly pinkish hue, and the green is less intense, causing the overall image to lose its naturalness and color balance. The ColorChecker test confirms these errors – it is clearly visible how the color samples "deviate" from the correct values, which can be best observed on the sample squares that should accurately reproduce colors. The lack of accuracy in this regard affects the realism and fidelity of the image, which is particularly undesirable in Filmmaker mode.

Regarding brightness characteristics, the gamma chart resembles a real roller coaster – with small elements displayed on the screen, the brightness is excessive, causing details to become overly highlighted. Meanwhile, at higher gamma values, the image loses contrast and becomes too dark, making the overall appearance look less dynamic. Similar issues can be noticed in the EOTF characteristics – the television is unable to correctly reproduce the brightness level, negatively affecting the overall image quality.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

After calibration, the Philips PUS8959 television shows a significant improvement in color reproduction, especially in HD content. The white balance is exceptionally even, and the Delta E error values are below 1, which can be considered an outstanding result. Additionally, the gamma, which is responsible for brightness in lower-quality materials, performs very well, maintaining a stable level at 2.4, leading to an appropriate balance between bright and dark areas of the image.

Regarding 4K HDR materials, a significant improvement is also noticeable. The white balance, although not as perfect as in HD content, no longer shows issues with excessive red exposure, making the image appear more natural and harmonious. Unfortunately, in the EOTF characteristics, it is difficult to speak of any significant improvement, due to the design limitations of the television that prevent significant enhancement in this aspect.

Nevertheless, the overall performance is much better after calibration, making the Philips PUS8959 one of those televisions where it is truly worth spending time on precise calibration to achieve satisfactory image quality.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

When it comes to smoothing tonal transitions, the "Distortion Reduction" function at the minimal setting performs quite well, effectively smoothing tonal transitions without excessive influence on other elements of the image. In tests, I did not notice that the reduction negatively affected the image structure, such as film grain or object details – everything remains in place, which is a big plus for users who appreciate the natural look of film materials.

On the other hand, regarding digital processing, the image looks quite good, although it is characterized by very softened contours, giving it an almost "misty" quality. This effect can evoke mixed feelings – some users may enjoy the fluidity and delicacy of this type of presentation, while others may find it too gentle, losing detail. It is a matter of individual preferences, but it must be admitted that the Philips PUS8959 provides quite subtle yet effective tools for improving tonal transitions without excessive interference in the natural character of the image.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

Philips TV PUS8959 is equipped with a 120 Hz panel, which should satisfy more demanding users, especially those who love watching dynamic sports broadcasts or playing games. Such a high refresh rate allows for a significantly smoother image, being a key aspect during dynamic scenes and fast actions.

For those who prefer watching movies, the TV offers an additional motion smoother that allows adjusting the frame rate of the film according to personal preferences. The Philips PUS8959 has a 10-step adjustment for the functions called "Smoothness" and "Motion Blur Reduction." The "Smoothness" function is responsible for increasing the number of frames through interpolation, making motion on the screen smoother, resembling the effect of so-called "soap opera." Meanwhile, "Motion Blur Reduction" focuses on minimizing blurring and improving motion sharpness, which is particularly noticeable in dynamic sequences, such as action scenes or fast sports shots.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

Philips PUS8959 is a television that will certainly satisfy gaming enthusiasts. It supports most modern technologies useful during gameplay, such as HGiG, allowing for better HDR effect reproduction in games. As a result, the image is closer to what the game developers intended to achieve.

The television also supports 120 Hz image display, ensuring smoothness and dynamism, which is particularly important during action games and sports broadcasts. The Game Bar feature provides quick access to game settings, making it easier to adjust the image according to user preferences without interrupting gameplay.

Unfortunately, the Dolby Vision mode does not offer low input lag, which may be noticeable during dynamic scenes. Nevertheless, thanks to the HGiG feature and high refresh rate, the Philips PUS8959 remains an attractive choice for gamers, offering good image quality and appropriate smoothness during gameplay.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.