Philips The One (PUS8959 / PUS8919 / PUS8909 / PUS8949 vs Hisense E7Q / E79Q

The luminance chart for Philips PUS8959 shows that the television can achieve around 550 nits of brightness, which can be considered a satisfactory level. This brightness allows the effects of HDR to be felt, particularly standing out in more demanding scenes. In the tested patterns, the television performed quite well, even in challenging sequences like those from "Sicario 2". Due to the lack of local dimming, the television does not dim small bright elements, and they shine with the full "power" of the television but at the cost of the silverish blacks we mentioned in the paragraph about blacks. It is also worth praising Philips PUS8959 for its good coverage of the DCI-P3 color palette, which amounts to around 94.5%. This makes the colors vivid and close to the creators' intentions, further enhancing the quality of HDR effects and the viewing experience of high dynamic range content.

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

The Philips PUS8959 television was tested in the best, theoretically most precise picture mode – Filmmaker. Although the name suggests cinematic quality, it unfortunately falls far short of the ideal. The biggest issue in this mode is white balance, both in HD and 4K content. It is characterized by a significant dominance of the red color and dips in the green level, resulting in an unnatural color reproduction. For example, white elements of the image have a distinctly pinkish hue, and the green is less intense, causing the overall image to lose its naturalness and color balance. The ColorChecker test confirms these errors – it is clearly visible how the color samples "deviate" from the correct values, which can be best observed on the sample squares that should accurately reproduce colors. The lack of accuracy in this regard affects the realism and fidelity of the image, which is particularly undesirable in Filmmaker mode.

Regarding brightness characteristics, the gamma chart resembles a real roller coaster – with small elements displayed on the screen, the brightness is excessive, causing details to become overly highlighted. Meanwhile, at higher gamma values, the image loses contrast and becomes too dark, making the overall appearance look less dynamic. Similar issues can be noticed in the EOTF characteristics – the television is unable to correctly reproduce the brightness level, negatively affecting the overall image quality.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After calibration, the Philips PUS8959 television shows a significant improvement in color reproduction, especially in HD content. The white balance is exceptionally even, and the Delta E error values are below 1, which can be considered an outstanding result. Additionally, the gamma, which is responsible for brightness in lower-quality materials, performs very well, maintaining a stable level at 2.4, leading to an appropriate balance between bright and dark areas of the image.

Regarding 4K HDR materials, a significant improvement is also noticeable. The white balance, although not as perfect as in HD content, no longer shows issues with excessive red exposure, making the image appear more natural and harmonious. Unfortunately, in the EOTF characteristics, it is difficult to speak of any significant improvement, due to the design limitations of the television that prevent significant enhancement in this aspect.

Nevertheless, the overall performance is much better after calibration, making the Philips PUS8959 one of those televisions where it is truly worth spending time on precise calibration to achieve satisfactory image quality.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

When it comes to smoothing tonal transitions, the "Distortion Reduction" function at the minimal setting performs quite well, effectively smoothing tonal transitions without excessive influence on other elements of the image. In tests, I did not notice that the reduction negatively affected the image structure, such as film grain or object details – everything remains in place, which is a big plus for users who appreciate the natural look of film materials.

On the other hand, regarding digital processing, the image looks quite good, although it is characterized by very softened contours, giving it an almost "misty" quality. This effect can evoke mixed feelings – some users may enjoy the fluidity and delicacy of this type of presentation, while others may find it too gentle, losing detail. It is a matter of individual preferences, but it must be admitted that the Philips PUS8959 provides quite subtle yet effective tools for improving tonal transitions without excessive interference in the natural character of the image.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

Philips TV PUS8959 is equipped with a 120 Hz panel, which should satisfy more demanding users, especially those who love watching dynamic sports broadcasts or playing games. Such a high refresh rate allows for a significantly smoother image, being a key aspect during dynamic scenes and fast actions.

For those who prefer watching movies, the TV offers an additional motion smoother that allows adjusting the frame rate of the film according to personal preferences. The Philips PUS8959 has a 10-step adjustment for the functions called "Smoothness" and "Motion Blur Reduction." The "Smoothness" function is responsible for increasing the number of frames through interpolation, making motion on the screen smoother, resembling the effect of so-called "soap opera." Meanwhile, "Motion Blur Reduction" focuses on minimizing blurring and improving motion sharpness, which is particularly noticeable in dynamic sequences, such as action scenes or fast sports shots.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

Philips PUS8959 is a television that will certainly satisfy gaming enthusiasts. It supports most modern technologies useful during gameplay, such as HGiG, allowing for better HDR effect reproduction in games. As a result, the image is closer to what the game developers intended to achieve.

The television also supports 120 Hz image display, ensuring smoothness and dynamism, which is particularly important during action games and sports broadcasts. The Game Bar feature provides quick access to game settings, making it easier to adjust the image according to user preferences without interrupting gameplay.

Unfortunately, the Dolby Vision mode does not offer low input lag, which may be noticeable during dynamic scenes. Nevertheless, thanks to the HGiG feature and high refresh rate, the Philips PUS8959 remains an attractive choice for gamers, offering good image quality and appropriate smoothness during gameplay.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.