Philips PUS8359 (VA) vs Philips OLED770

The Philips PUS8359 has low brightness levels; however, dynamic tone mapping works surprisingly well, making it worth praising!

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

The best factory mode for fidelity to the source material was the "Film" mode, which we used during our tests. As with all factory modes in televisions, it has flaws, and we’ll now examine what went wrong in both SDR and HDR materials. In both cases, the white balance showed an excessive dominance of green and red, resulting in a yellowish tint across the entire image. This caused issues such as yellowed whites and problems with skin tones. This was clearly illustrated on the "ColourChecker" palette, where each tested sample shifted towards warmer equivalents. The foundation of the image lies in contrast and black levels, represented by gamma charts and the EOTF curve. Looking at the gamma chart, we saw a real rollercoaster, with both elevated and lowered gamma. The elevated gamma caused visibility issues in blacks, while the lowered gamma led to a dramatic drop in contrast. In this context, the EOTF curve performed significantly better, as it only mildly brightened the image.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

Philips offers a wide range of image calibration tools in its higher-end and more affordable models. We used these tools, but the process was not as straightforward as many might expect. While we adjusted the white balance, significantly improved the gamma, and refined the EOTF curve in both SDR and HDR content, the deltaE errors remained extremely high. Several factors contribute to this situation, including the limited coverage of the DCI-P3 colour gamut and the unit's maximum brightness in HDR materials.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

In this paragraph, we will take a look at two functionalities. We will once again look at the function responsible for tonal transitions, but we will also check how the television handles image scaling. The option responsible for smooth gradation is called "Distortion Reduction." As we have established, it quite effectively smooths out imperfections. However, we need to point out two things: we cannot enable it for HDR material and it blurs details in films.

The tested television cannot boast the best image scaling. There is a noticeable overall blurriness of the image, but what is worse, it blurs details. This is particularly visible on the branches and the model's hair. Additionally, a characteristic white halo can often be seen surrounding characters.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

The Philips PUS8359 is not the best choice for watching sports. This is primarily due to the absence of even a basic motion smoothing feature, which given the price point, is not entirely surprising. Additionally, the television uses a VA panel, which, while offering high contrast, is not known for its sharpness or fast response times. As demonstrated in our analysis, fast-moving scenes often result in noticeable blurring, a common issue with this type of panel.

Although it is not an ideal option, the TV can be used for sports viewing with some compromises, particularly regarding motion sharpness. It's also worth noting that films are prone to stuttering since the TV lacks any form of motion smoothing, even the most basic functionality.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

Unsurprisingly the Philips PUS8359/12 offers only the most basic support for consoles. When connecting a console, users can rely on features like VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). VRR is particularly commendable, as even some higher-end models can struggle with this functionality.

A noteworthy addition is the implementation of a dedicated GameBar, which allows for on-the-fly adjustments without needing to exit the game, minimising unnecessary distractions. This feature also provides options to tailor gameplay for individuals with disabilities, making it a highly commendable inclusion.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.