Philips PUS8359 (VA) vs Hisense E7Q / E79Q

The Philips PUS8359 has low brightness levels; however, dynamic tone mapping works surprisingly well, making it worth praising!

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

The best factory mode for fidelity to the source material was the "Film" mode, which we used during our tests. As with all factory modes in televisions, it has flaws, and we’ll now examine what went wrong in both SDR and HDR materials. In both cases, the white balance showed an excessive dominance of green and red, resulting in a yellowish tint across the entire image. This caused issues such as yellowed whites and problems with skin tones. This was clearly illustrated on the "ColourChecker" palette, where each tested sample shifted towards warmer equivalents. The foundation of the image lies in contrast and black levels, represented by gamma charts and the EOTF curve. Looking at the gamma chart, we saw a real rollercoaster, with both elevated and lowered gamma. The elevated gamma caused visibility issues in blacks, while the lowered gamma led to a dramatic drop in contrast. In this context, the EOTF curve performed significantly better, as it only mildly brightened the image.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Philips offers a wide range of image calibration tools in its higher-end and more affordable models. We used these tools, but the process was not as straightforward as many might expect. While we adjusted the white balance, significantly improved the gamma, and refined the EOTF curve in both SDR and HDR content, the deltaE errors remained extremely high. Several factors contribute to this situation, including the limited coverage of the DCI-P3 colour gamut and the unit's maximum brightness in HDR materials.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

In this paragraph, we will take a look at two functionalities. We will once again look at the function responsible for tonal transitions, but we will also check how the television handles image scaling. The option responsible for smooth gradation is called "Distortion Reduction." As we have established, it quite effectively smooths out imperfections. However, we need to point out two things: we cannot enable it for HDR material and it blurs details in films.

The tested television cannot boast the best image scaling. There is a noticeable overall blurriness of the image, but what is worse, it blurs details. This is particularly visible on the branches and the model's hair. Additionally, a characteristic white halo can often be seen surrounding characters.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

The Philips PUS8359 is not the best choice for watching sports. This is primarily due to the absence of even a basic motion smoothing feature, which given the price point, is not entirely surprising. Additionally, the television uses a VA panel, which, while offering high contrast, is not known for its sharpness or fast response times. As demonstrated in our analysis, fast-moving scenes often result in noticeable blurring, a common issue with this type of panel.

Although it is not an ideal option, the TV can be used for sports viewing with some compromises, particularly regarding motion sharpness. It's also worth noting that films are prone to stuttering since the TV lacks any form of motion smoothing, even the most basic functionality.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

Unsurprisingly the Philips PUS8359/12 offers only the most basic support for consoles. When connecting a console, users can rely on features like VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). VRR is particularly commendable, as even some higher-end models can struggle with this functionality.

A noteworthy addition is the implementation of a dedicated GameBar, which allows for on-the-fly adjustments without needing to exit the game, minimising unnecessary distractions. This feature also provides options to tailor gameplay for individuals with disabilities, making it a highly commendable inclusion.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.