Philips PUS8359 (IPS) vs Hisense U7Q PRO

The quality of HDR effect on the Philips PUS8359/12 television is also not impressive. A brightness level of 280 nits is too low, resembling standard SDR more than true HDR, which is clearly visible on the five tested images. Additionally, the television does not impress in terms of color gamut coverage – just 76% DCI-P3 is a result that can be considered weak, especially compared to other models in a similar price range.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

The "Film" mode turned out to be the most faithful in terms of compliance with the source material used in our tests. However, like other factory modes, it also had its drawbacks. In both SDR and HDR materials, we noticed issues with white balance, where the dominance of green and red resulted in a yellowish tint. This effect was particularly visible in the form of yellowed whites and unnatural skin tones. The "ColourChecker" palette test showed that every color was shifted towards warmer tones, which affected color accuracy. A key aspect of the image is also contrast and brightness, which can be evaluated by analyzing gamma charts and the EOTF curve. On the gamma chart, we observed significant deviations – both too high values causing loss of detail in the shadows and too low values leading to a drastic decrease in contrast. Compared to gamma, the EOTF curve performed better, only slightly brightening the image, which had a less negative impact on overall quality.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

Philips, both in its cheaper and more expensive models, offers a wide range of tools for image calibration. We used them to improve the quality of the displayed image, although it was not as simple as it might seem. We managed to adjust the white balance, improve the gamma, and tune the EOTF curve; however, despite these actions, the deltaE errors were still at a very high level. The main causes are limited coverage of the DCI-P3 color palette and low maximum brightness, which significantly affected the final result. Although the overall presentation looks much better, the design features of the TV did not allow us to achieve spectacular results.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

In this paragraph, we will look at two functionalities. We will once again take a look at the function responsible for tonal transitions, but we will also check how the television handles image scaling. The option responsible for smooth gradation is the one called "Distortion Reduction." As we established, it quite effectively smooths out the choppiness. However, we must point out two things: we cannot enable it for HDR materials and that it blurs details in films. The tested television cannot boast the best image scaling. There is a noticeable overall blurriness of the image, but, worse, it blurs details. This is particularly visible on the branches and the hair of the model. A characteristic white halo around the character is also noticeable.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

Philips PUS8359 is not the best choice for watching sports. The lack of even basic motion enhancement features means that the picture in dynamic scenes is not suitably clear. Despite using an IPS panel (43 and 55'), which theoretically should offer better sharpness than VA panel variants, there is no noticeable improvement in terms of motion blur. In fast-moving images, it is clear that the UFO character is distinctly blurred, which indicates that the television does not cope well with maintaining sharpness in dynamic shots.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

In terms of compatibility with consoles, the Philips PUS8359 is mainly suitable for casual gamers. Although the TV is equipped with an HDMI 2.0 port, it offers features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and Game Bar. ALLM automatically switches the TV to low latency mode, facilitating quicker reactions during gameplay, while VRR smoothly adjusts the refresh rate, eliminating the issue of screen tearing. Game Bar provides quick access to game settings and real-time monitoring of parameters; however, in our opinion, it performs worse compared to competitors' solutions.

However, more demanding gamers may feel underwhelmed. The Philips PUS8359 does not support advanced HDR formats in games or higher refresh rates, which is due to the use of a 60 Hz panel. These shortcomings limit the TV's capabilities in delivering smooth and detailed experiences during fast-paced, dynamic gameplay.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.