Philips PUS8079 vs Hisense E7Q / E79Q

The Philips PUS8079 has a maximum brightness of just 202 nits in content with a wide tonal range, which is very low and makes it unsuitable for streaming movies and series in the highest quality. Additionally, using HDR with dynamic metadata doesn’t improve the situation, as the only HDR format available on this model is HDR10+, which is rare and has limited content support. The TV also uses WLED backlighting, which is not optimal and results in only 80% coverage of the DCI-P3 wide colour gamut. This limits the intensity of colours in HDR content.

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

The best factory mode for colour reproduction and fidelity to the director's vision on the Philips PUS8079 was the "Film" mode. However, this setting displayed significant discrepancies between the filmmaker's intent and the actual output. In both SDR and HDR materials (with HDR being less affected), the white balance was off, showing a blue tint similar to store displays, rather than pure whites. When it came to SDR materials, gamma was notably lowered, cutting into the already limited contrast and brightening the overall image. The EOTF curve in HDR content also showed a significant drop below the reference line, making HDR materials appear even darker. The colour accuracy in both SDR and HDR modes was poor, with high deltaE values indicating that the colours were far from their intended representation.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Fortunately, Philips incorporates advanced image correction tools across its televisions. SDR content benefited the most from these adjustments, with significant improvements in deltaE errors, white balance, and gamma. While the image still isn’t perfect, it is much more watchable, making it easier on the eyes during movie or series viewing. HDR content, however, was more challenging due to the television’s low luminance. While the EOTF curve and white balance improved, the corrections weren’t as effective as with SDR materials. It’s important to note that each unit may have different errors, some larger and some smaller, but the adjustments made were a step in the right direction.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

Let us revisit the topic of tonal transitions, this time in the context of overall image quality enhancement. As shown in the photo on the left, the gradation improvement feature delivers excellent results. It provides multiple settings, each offering noticeable benefits without softening the film grain effect. Once again, it must be emphasised that this feature is the standout advantage of the tested television.

On the other hand, the television’s performance in image scaling leaves much to be desired. Fine details often appear heavily jagged, with a noticeable white halo around figures. Additionally, the significant artificial sharpening detracts from the overall image quality.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

This paragraph will be notably brief due to the absence of even basic motion-smoothing functionality, which is unsurprising given the device's budget-oriented nature. The VA panel used here is not known for exceptional sharpness and is instead associated with high contrast and slower response times, as confirmed by the matrix analysis results. Photos captured during fast motion reveal typical motion blur for this type of panel. While not ideal, the television could be conditionally suitable for watching sports, though viewers should expect less-than-optimal motion clarity. Additionally, films may exhibit noticeable stuttering due to the lack of any motion-smoothing features, even basic ones.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

The Philips PUS8079 provides only basic gaming features, including ALLM, VRR, and a Game Bar. The key highlight is the inclusion of dynamic frequency adjustment, which ensures a smooth image with minimal screen tearing—an impressive offering for this price range.

A notable benefit for gamers is the presence of the Game Bar, allowing adjustments to be made "on the fly" without needing to exit the game. Importantly, this feature retains options found in higher-end models, such as shadow enhancement for improved visibility in darker areas and a colour filter designed to assist gamers with visual impairments.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.