Philips PUS7009 (IPS) vs Sharp GP6765

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 color palette is only 75%, which is definitely insufficient. The lack of full color coverage means that the colors are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model can be praised in the context of HDR.

In movie mode, the Sharp GP6765 reaches a brightness of 300 nits, which is relatively average. This level of brightness is more suited to standard SDR content than to the full HDR experience. As a result, the TV struggles to deliver the depth and dynamics typically expected from a good HDR mode. Visual effects that might appear sharp and detailed on other models could seem more subdued here, and high-contrast scenes won't be as striking. However, compared to other models in this price range, this is still a decent performance. A positive feature is the TV's support for a wide DCI-P3 colour gamut, covering 92.5%, thanks to the inclusion of quantum dots (Quantum Dot/QLED). This offers a solid improvement, particularly in this price bracket, resulting in vibrant and more saturated colours, although the limited brightness still prevents a fully immersive HDR experience.

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterized by drops in red, causing the image to appear cooler and the colors to lose their natural warmth. The gamma brightness characteristic and EOTF curve confirm that the television has issues maintaining adequate brightness – it strongly boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the overall look appears as if a milky filter has been applied. Additionally, limited coverage of a wide color gamut also does not favor quality – color checker tests indicate significant color fluctuations, making it difficult to achieve faithful image reproduction.

The Sharp GP6765 was launched in movie mode, which offers the best settings for colour reproduction. However, despite this, the quality remains far from ideal. In SDR mode, the white balance graph shows significant increases in the red colour, making the image appear somewhat yellowish and distorting natural skin tones. This results in some scenes looking unnatural, and colours losing their authenticity. In HDR mode, the issue worsens as blue becomes the dominant colour, which negatively affects the colour balance and causes a loss of detail in cool tones. As a result, the image can appear cold and unbalanced, highlighting the TV's inability to achieve optimal colour reproduction. Tests with the Colour Checker tool confirm these shifts across several samples.

In terms of contrast, the HD mode shows a significant jump at the start of the graph, but it remains close to the reference line at 2.4. This means that in most scenes, the TV delivers a satisfactory level of contrast, enhancing details in shadows and adding depth to the image. However, in HDR mode, the EOTF curve fluctuates significantly at both ends of the graph, leading to inconsistencies in bright and dark areas of the image. In scenes with intense light, such as explosions or dynamic actions, key details may be lost, and the image may appear blurry. Similarly, in darker scenes, the lack of clear differences in shades may cause details to merge into a uniform spot, reducing overall quality. While movie mode offers the best factory settings for the GP6765, there are still significant issues with colour reproduction and contrast.

After calibration, the image has significantly improved, especially in terms of white balance, which is now more stable, and the hues have acquired a natural quality, eliminating the previous impression of being too cool. The calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall image appears more harmonious. Unfortunately, hardware limitations still affect image quality. The brightness characteristics remain problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 color palettes, delta E errors are still at a high level. Although calibration improved some aspects, the television still does not allow for complete satisfaction.

After calibration, the Sharp GP6765 television shows marked improvement in film mode, particularly in SDR content. The white balance now closely aligns with the reference line, offering more natural and true-to-life colour reproduction. While not perfectly straight, the results are still satisfactory for the price range, significantly enhancing the overall visual experience and immersion in movies. The colour gamut shows some improvement, with the initial jump in the graph persisting but being less noticeable, leading to a more consistent and enjoyable image.

For HDR content, while the white balance performs somewhat worse than in SDR, it is still a notable improvement compared to pre-calibration. The calibration ensures better colour consistency, though some shortcomings remain. As for contrast, no major gains were observed. The lack of control over dynamic tone mapping prevented significant improvement in EOTF, resulting in uneven brightness reproduction.

Despite some limitations, particularly in HDR content and dynamic tone mapping, the Sharp GP6765 reveals a more polished performance after calibration. The improved white balance and colour reproduction in SDR make it more visually appealing. While further refinement is needed, it still provides a satisfying visual experience, making it a strong contender in its price category.

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (setting "minimum") effectively improves grading, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur grain or high-quality material, it can introduce unwanted effects and blur elements that should remain sharp with a poorer signal.

In terms of image scaling, Philips PUS7009 performs decently. A significant advantage is the lack of cropped image edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desired details in the distance, the results are good enough for most users to be satisfied.

The Sharp GP6765 television delivers solid performance with its "10-bit colour reproduction" feature, particularly in the tested scene featuring light bulbs. Setting this option to "medium" provides satisfactory results, with no issues related to grain smoothing or the blurring of important image elements. Even the "low" setting performs well, delivering a clear image without compromising detail. These transition smoothing options enhance visual quality by providing more natural colour transitions.

In terms of image scaling, the Sharp GP6765 shows strengths, such as the absence of overscan when displaying test material. This ensures viewers can enjoy the full image without losing edge details. However, some weaknesses were noted in a tested scene featuring a model. Elements such as branches or trousers appear slightly jagged, indicating a lack of effective edge-smoothing techniques. This can cause certain details to look distorted, impacting the overall viewing experience.

Philips PUS7009 does not have any motion smoothing feature for movies, which means we cannot choose whether the picture should be more stuttery or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in VA panel versions, which means that motion blur remains at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

When it comes to motion blur and movement fluidity, the Sharp GP6765 TV offers rather average performance. Equipped with a 60 Hz panel, it handles movies adequately. The TV includes a motion smoother called "Motion Enhancement," which allows users to control motion fluidity, enabling a choice between visible film frame interpolation or a smoother, more theatrical appearance. This feature should meet the needs of most users focused on movie viewing.

However, the TV's performance falls short in sports or gaming. In the tested UFO alien scene, noticeable blurriness indicates that the panel's low response time negatively impacts the sharpness of moving objects. This issue becomes particularly evident during dynamic sequences, where rapid movements are frequent. For viewers who enjoy sports or fast-paced video games, these limitations in motion handling can be off-putting, making the Sharp GP6765 less suitable for such content.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster response during gameplay, while VRR dynamically adjusts the refresh rate to reduce screen tearing. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - though we believe it appears weaker compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

The gaming functionality of the Sharp GP6765 leaves much to be desired. Although this model includes HDMI 2.1 ports, which theoretically promise modern features, the reality is far less impressive. The only feature that takes advantage of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the absence of key functionalities such as Variable Refresh Rate (VRR) and HDR Gaming Interest Group (HGIG) significantly limits its appeal to gamers. VRR is crucial for eliminating screen tearing and stuttering, particularly in dynamic games where fluidity is essential. Similarly, HGIG ensures optimal HDR mapping, enhancing visual quality and immersion. While Dolby Vision might seem like a benefit, it proves useless for gaming due to the very high input lag in this mode.

The inclusion of HDMI 2.1 ports in the Sharp GP6765 feels like a marketing ploy, potentially misleading users into believing that the standard automatically provides all its associated benefits. Gamers expecting full functionality from HDMI 2.1 are likely to be disappointed.