Philips PUS7009 (IPS) vs LG NANO81A / NANO80A

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 color palette is only 75%, which is definitely insufficient. The lack of full color coverage means that the colors are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model can be praised in the context of HDR.

If you're counting on HDR in the NANO81A to bring tears to your eyes, I have to disappoint you. This TV is simply too dark to show what this format is really about. With a brightness of just 250 nits, HDR here essentially exists only on paper. In practice, during a viewing session, it's very hard to distinguish whether we're watching high dynamic range content or regular SDR – it simply lacks that "punch" of light in bright areas of the image. But, to not have all criticism, we do have a glimmer of light at the end of the tunnel – and it’s quite clear. It's about color gamut coverage. Here, the NanoCell filter shows that it's not just marketing nonsense. Our measurements indicated that the coverage of the DCI-P3 space is around 88%. This is really a solid result that positions this model significantly above typical budget models based on regular white LED lights without any filters. Of course, it's still a bit lacking compared to the level of quantum dot TVs (QLED) or advanced panels with PFS filtering, but for this price range, the colors are surprisingly saturated and vibrant. It's just a shame that this low brightness doesn’t allow them to fully "spread their wings" with the Nano filter.

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterized by drops in red, causing the image to appear cooler and the colors to lose their natural warmth. The gamma brightness characteristic and EOTF curve confirm that the television has issues maintaining adequate brightness – it strongly boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the overall look appears as if a milky filter has been applied. Additionally, limited coverage of a wide color gamut also does not favor quality – color checker tests indicate significant color fluctuations, making it difficult to achieve faithful image reproduction.

For every movie fan, the natural choice in LG televisions is the Filmmaker Mode. This mode is designed to display the image as the director intended – without unnecessary "enhancements." Unfortunately, in the case of our test unit NANO81A, the factory settings left something to be desired. The main issue turned out to be white balance. Measurements showed a clear deficiency of blue color, which practically translated to many scenes having a slightly yellowish, almost "too yellow" tint. The white was not perfectly clean, which detracted from the freshness of the image. Additionally, brightness management was not ideal either – the factory-set gamma was too low. The image often appeared oversaturated, as if it had been pulled too much from the shadows, losing its naturalness and depth. Fortunately, LG, even in this relatively low price segment, does not block access to advanced settings. The calibration capabilities of this model are immense, which is a big plus for those who like to "dig around" in the menu. We decided to approach the topic in our own way and see how much we could extract from this panel with professional calibration.

After calibration, the image has significantly improved, especially in terms of white balance, which is now more stable, and the hues have acquired a natural quality, eliminating the previous impression of being too cool. The calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall image appears more harmonious. Unfortunately, hardware limitations still affect image quality. The brightness characteristics remain problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 color palettes, delta E errors are still at a high level. Although calibration improved some aspects, the television still does not allow for complete satisfaction.

After calibrating the NANO81A, it's a completely different television. What LG offers in terms of image enhancement tools even in such an inexpensive model deserves a big plus. We were able to completely eliminate that annoying yellowing of whites and make the colors natural, juicy, and simply "true." In SDR content (such as regular TV, YouTube, or older films), the picture now looks infinitely better – it's clear, well-balanced, and no longer strains the eyes with strange hues. It's evident that this panel has considerable potential, which is simply wasted by poor presets out of the box. However, we have one serious reservation that calibration cannot fully overcome – it's about brightness management in HDR mode. The algorithm LG uses in this model is designed very conservatively. The television deliberately dims the image in HDR to avoid overexposing an already weak black from the IPS panel. The developers faced a choice: either provide more light and accept that black will turn light gray, or reduce the brightness to maintain any contrast. They chose the latter. Nevertheless, after our adjustments, watching anything on the NANO81 is significantly better.

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (setting "minimum") effectively improves grading, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur grain or high-quality material, it can introduce unwanted effects and blur elements that should remain sharp with a poorer signal.

In terms of image scaling, Philips PUS7009 performs decently. A significant advantage is the lack of cropped image edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desired details in the distance, the results are good enough for most users to be satisfied.

It often happens that cheap 4K panels mercilessly bring all the "dirt" and imperfections of lower resolution materials to light. However, in the case of the LG NANO81A, the situation is quite different. It’s a really solid performer when it comes to handling content that is far from ideal. The built-in processor does a great job with upscaling. Even older recordings look quite decent on this screen – the image is coherent, cleaned of digital noise, and simply pleasant to the eye. A big plus is the gradation reduction feature that you will find in the settings. It is exceptionally effective in combating color banding, which is a lifesaver when watching low bitrate materials, for example from some streaming services or older files from the internet. However, it is worth maintaining a certain vigilance. Since we are dealing with a less efficient chip than in LG's top models here, too aggressive an adjustment of this option can sometimes result in minor artifacts or a slight blurring of details. Despite this risk, I definitely encourage experimentation with this feature – in many cases, it can save the viewing experience and make low-quality material fully watchable.

Philips PUS7009 does not have any motion smoothing feature for movies, which means we cannot choose whether the picture should be more stuttery or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in VA panel versions, which means that motion blur remains at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

In terms of motion fluidity, the NANO81A unfortunately has a few drawbacks. The TV is based on a panel with a refresh rate of 60 Hz. If you're looking for perfect sharpness in dynamic football matches or fast-paced action games, you might feel somewhat unsatisfied. With such a low native refresh rate, fast-moving objects on the screen will always be a bit blurry.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster response during gameplay, while VRR dynamically adjusts the refresh rate to reduce screen tearing. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - though we believe it appears weaker compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

NANO81A is unfortunately not a device designed for e-sports. The lack of support for a 120 Hz signal is a fact that users planning to purchase this model must simply come to terms with. Nevertheless, LG engineers have worked hard to squeeze the maximum capabilities out of this 60 Hz panel, offering a set of features that genuinely enhance the gaming experience. Above all, the television supports VRR technology (in the range of 48–60 Hz) and ALLM. As a result, the image remains stable and does not "tear," and the device automatically switches to low-latency mode as soon as it detects a signal from the console. Managing these settings is incredibly simple thanks to a dedicated system overlay that allows for a quick overview of parameters without leaving the game. A significant advantage is the support for the HGiG format. This solution is crucial for owners of modern consoles, as it enables the TV to correctly "understand" the intentions of game developers regarding HDR tone mapping. In practice, this helps avoid the effect of "blown out" bright spots, such as clouds or light sources, which unfortunately is a common issue in budget LCD televisions.