Philips PUS7009 (IPS) vs Hisense A7NQ

In terms of HDR quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles more of a standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 color palette is only 75%, which is definitely insufficient. The lack of full color coverage means that the colors are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model can be praised in the context of HDR.

We checked how the Hisense A7NQ performs with HDR, and there are no surprises here. The luminance chart showed a maximum brightness of 370 nits. The result? Exactly what one could expect – average. At a brightness of around 350 nits, HDR does not stand out particularly compared to SDR. A subtle difference can be seen in more brightly lit scenes, but it’s not a jaw-dropping effect. As for the coverage of the wide colour gamut, the result was 92% for DCI-P3 and 70.2% for BT.2020. These are decent values for a TV in this class that uses a PFS coating – the same one that is sometimes promoted as QLED. The colours look good, but let’s not expect anything that competes with the best screens on the market. HDR on the Hisense A7NQ is more of an addition than a "game changer." For those looking for solid picture quality on a moderate budget – absolutely acceptable. However, if we expect full HDR capabilities, it is worth looking at higher-end models.

The television was tested in movie mode, which – despite its name – does not provide correct image display. The white balance in both 4K HDR and HD/SDR content is characterized by drops in red, causing the image to appear cooler and the colors to lose their natural warmth. The gamma brightness characteristic and EOTF curve confirm that the television has issues maintaining adequate brightness – it strongly boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the overall look appears as if a milky filter has been applied. Additionally, limited coverage of a wide color gamut also does not favor quality – color checker tests indicate significant color fluctuations, making it difficult to achieve faithful image reproduction.

When testing the Hisense A7NQ in Filmmaker mode, we hoped for compliance with the manufacturer's assumptions, but unfortunately, the reality looks different. The main issue, as with most TVs, is the white balance. In the case of the A7NQ, we noticed a clear dominance of blue, which affected both lower-quality materials and 4K HDR content. The Color Checker test results confirm this, and the comparison images speak for themselves – the main actress appears cool and pale in "factory" mode. It looks as if she has been stripped of life.

Regarding brightness characteristics, both gamma and the EOTF curve show that the image is excessively bright. As a result, everything seems flat, lacking depth and contrast. This state of affairs definitely does not work in favour of the A7NQ and makes the viewing experience in factory mode leave much to be desired. If we expect natural colour reproduction and appropriate image depth, the A7NQ in Filmmaker mode is unlikely to impress us. It is a TV that requires significant adjustment to extract its potential.

After calibration, the image has significantly improved, especially in terms of white balance, which is now more stable, and the hues have acquired a natural quality, eliminating the previous impression of being too cool. The calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall image appears more harmonious. Unfortunately, hardware limitations still affect image quality. The brightness characteristics remain problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 color palettes, delta E errors are still at a high level. Although calibration improved some aspects, the television still does not allow for complete satisfaction.

The Hisense A7NQ offers several tools that allow you to improve image quality, so we decided to take matters into our own hands and "dig around" in the settings a bit. Thanks to professional tools and measurements, we managed to correct the white balance, eliminating the excessive dominance of blue colour in both HD and 4K materials. This is a significant step forward, as in the Color Checker test, colour reproduction errors in lower-quality content dropped to a much more acceptable level. Unfortunately, 4K materials are still far from ideal – colour distortions are considerable and stem from the limitations of the television.

As for gamma, we managed to significantly reduce the excessive brightness of the image set after setting it to the correct level. However, the issue with brightness characteristics in 4K content remains unresolved – the EOTF curve still shows excessive illumination of the entire screen. It is possible that a proper implementation of dynamic tone mapping could help here, but as we mentioned earlier, this feature on the Hisense A7NQ works rather poorly instead of being helpful. Nevertheless, calibration significantly improved the overall image perception. The director's vision is now much better conveyed than in the factory settings, which more demanding viewers will certainly appreciate.

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (setting "minimum") effectively improves grading, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur grain or high-quality material, it can introduce unwanted effects and blur elements that should remain sharp with a poorer signal.

In terms of image scaling, Philips PUS7009 performs decently. A significant advantage is the lack of cropped image edges, meaning no overscan, which allows for displaying the full frame without loss. The image is noticeably improved, making characters and backgrounds, such as the model or branches in the background, look quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desired details in the distance, the results are good enough for most users to be satisfied.

The Hisense A7NQ impresses with smooth tonal transitions in 4K materials, but unfortunately, there is no feature here that would improve this aspect in older materials of lower quality. In such cases, colour merging becomes more visible, which can somewhat spoil the viewing experience, especially in scenes with a lot of gradients.

When it comes to upscaling, the TV performs surprisingly well. The image is clearly improved, although it does come with some compromises. One can notice that the TV adds a bit of artificial sharpness, and elements in the background, such as branches, tend to exhibit slight "jagginess." These are details, however, that will mainly catch the eye of those who pay attention to such nuances.

Philips PUS7009 does not have any motion smoothing feature for movies, which means we cannot choose whether the picture should be more stuttery or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in VA panel versions, which means that motion blur remains at an acceptable level and does not significantly affect the viewing comfort of dynamic scenes.

The Hisense A7NQ is equipped with a 60 Hz matrix, meaning dynamic scenes – for example, in sports or games – are somewhat average here. This is standard for this level of TV, but it must be admitted that watching more intense, fast-moving content can leave a lot to be desired. However, when it comes to movies, the TV offers a motion smoothing feature that operates on a 10-level scale. The "motion blur reduction" option allows you to adjust the fluidity of the image to your own preferences. At the lowest setting, you get a natural film frame rate, which will please cinema purists. On the other hand, the maximum setting provides a very smooth, theatrical image that may appeal to those who prefer a more "smoothed out" motion.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite using HDMI 2.0, the TV offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the TV to low latency mode, allowing for faster response during gameplay, while VRR dynamically adjusts the refresh rate to reduce screen tearing. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - though we believe it appears weaker compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the TV's ability to deliver smooth and fully detailed experiences during fast-paced gameplay.

Hisense A7NQ is a device that can pleasantly surprise gamers, although it is not without its faults. The fact that we have a 60 Hz panel immediately suggests that the TV is not designed for the most demanding gaming scenarios. The motion blur we described earlier can also be a hindrance, especially in dynamic games.

However, there are several things worth praising. The TV supports ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), which are not always standard in this price range. The biggest surprise, however, is that the A7NQ can display images at 120 Hz – although only in Full HD resolution, it is still a significant nod to gamers. This allows a choice between smoothness and resolution, which is not obvious in TVs at this price point.

A nice addition is the Game Bar, which is clear and practical – all the main features are at hand without digging through the settings. However, there is a lack of support for HGiG, which may be disappointing for gamers looking for perfect HDR in games.