Philips PUS7000 vs IFFALCON U85X

Unfortunately, the PUS7000 is not suitable for watching HDR content. This screen is simply too dark. A brightness level of 200 nits is not enough to correctly display such a format. Even if a HDR signal message appears on the screen, the image will resemble a regular SDR recording. Therefore, it's better to stick with the latter format to avoid issues in displaying bright scenes, which you can read about below. The situation is not improved by the fact that this is a classic LCD model without additional layers to enhance colors, such as QLED or PFS. As a result, colors in HDR may appear washed out. Ultimately, this gives a worse effect than in the standard SDR format, which is simply better suited to the capabilities of this panel.

iFFALCON U85 handles HDR in a rather dual manner – on one hand, it can surprise with a solid peak brightness of around 650 nits, which places it well above average in this price segment. This is particularly evident in full-screen, bright scenes. Examples from movies like Life of Pi or the final test sequences from The Meg prove that the TV can maintain the strength and essence of the HDR effect when the entire panel has to "light up," delivering truly satisfying experiences. However, problems begin in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritize deep blacks to such an extent that they can suppress the brightness of small highlights to just 100 nits, drastically reducing the dynamism of the image and depriving us of the true "punch" we expect from HDR standards. However, the question of colors remains a sweetener; thanks to the use of the PFS phosphor filter (marketed as QLED by the manufacturer), they look very good, achieving nearly 94% coverage of the DCI-P3 color palette, allowing for a rich and vibrant image in most content.

We tested the television in movie mode, which theoretically should provide the best and most natural colors. And indeed, this mode is quite correct; however, after connecting the calibration equipment, its biggest flaw became apparent. The PUS7000 has significant deficiencies in displaying red. Poorly tuned white balance and too low saturation of this color cause the image to appear too cool. As a result, one might get the impression that the displayed content is simply lacking in vibrant colors. The situation is exacerbated by the fact that both SDR and HDR content are excessively brightened. This is confirmed by the gamma curve and EOTF graphs, which show that the television displays the image brighter than it should. This causes scenes to lose their depth and may appear somewhat washed out. Fortunately, the Philips menu offers many functions to improve these aspects, so we immediately proceeded to calibration to see what could be squeezed out of this screen.

We tested the factory colors in the iFFALCON U85X model in “Film” mode, which is definitely the most reliable among all available settings, although it is still far from perfect. The main problem that stands out in both SDR and HDR content is improper white balance - an excess of blue and red components gives the image a slight purple tint, which undermines the naturalness of film scenes. However, an even greater challenge is the way the television manages its brightness. Analyzing the gamma curve for the SDR signal, we noticed significant instability: instead of sticking to the reference value of 2.4, the device oscillates around 2.2, only to suddenly experience an unnatural jump to around 3.0. In practice, this leads to confusing effects - large bright areas on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar feature can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

After professional calibration, it is clear that the PUS7000 responds well to image adjustments. In this price range, this is not a given. The effects should be assessed in two scenarios, depending on what content we plan to watch. SDR performs the best. After our corrections, the image looks really good. Most color errors fell below level 3, which is the threshold at which distortions typically become visible to the naked eye in measurements. Movies, series, sports, and regular television present themselves naturally, without unpleasant deviations. If someone primarily watches classic channels or streaming in HD quality, the difference after calibration will be noticeable immediately. However, it must be made clear that the PUS7000 is still not a television suitable for sensible HDR, and calibration does not change much here. The reason lies in the hardware: colors remain too undersaturated. The television lacks solutions that expand the color gamut, such as PFS filters or a quantum dot layer, so the panel simply cannot show the intense colors required by HDR. This is most evident in reds, which still look pale. This limitation cannot be bypassed with menu settings, as it results from the design of the backlighting and the panel itself.

After professional calibration of the movie mode, we must admit that the effect is more than satisfactory – the iFFALCON U85X undergoes a true transformation. Color errors in SDR content dropped to a level below 2, making them practically imperceptible to the human eye. We managed to set the white balance almost perfectly, and brightness management (gamma) became nearly exemplary. As a result, with standard quality materials, the television looks simply perfect, and it's hard to find any faults with it.

In the case of HDR signal, the situation has also improved significantly, although here the nature of the device is a bit more pronounced. Color errors have been reduced to around 3, which is an outstanding result in this price range. However, it is worth taking a look at the EOTF chart (available on the right side of the screen in the filters: 4K HDR, gamma / EOTF) to see what is not immediately visible regarding brightness management by the U85. Although the reference line looks decent, in actual film scenes, the television still interprets the signal "in its own way" due to very aggressive local dimming algorithms. Does this disqualify this model for watching HDR content? Absolutely not. It's simply a typical ailment of almost every Mini-LED that has to reconcile high brightness with an attempt to maintain deep black. One just has to be aware of these technical limitations, which are unavoidable in this segment.

The PUS7000 handles digital image processing quite well. The distortion reduction feature deserves praise, as it effectively smooths out unwanted tonal transitions even at a low setting. However, it has a flaw: if the action is too aggressive, it can introduce undesirable artifacts on the screen. It’s a good idea to experiment with this setting to find the sweet spot between a smooth image and detail clarity.

The upscaling, which is the enhancement of lower quality materials to 4K, is adequate. The image after processing is very "soft," which is typical for almost all Philips televisions. The edges are plastic and smooth, making the image look cohesive. If someone finds it too soft, it can always be adjusted with the sharpness slider in the menu to achieve a more pronounced effect.

When it comes to scaling the image to 4K resolution, the iFFALCON U85X performs solidly. The device efficiently enhances low-quality signals, making even older materials look clean and clear on the 4K matrix. At extremely low resolutions, such as 480p, you can notice slightly jagged edges (especially on thin lines), but let's face it – this is a scenario you'll only encounter when watching very old footage, so it's not a real issue in everyday use.

However, the digital processing aimed at smoothing tonal transitions is significantly worse. Although the menu features a function called “Gradual Smoothing”, its effectiveness is at least debatable. In practice, it does not effectively reduce banding (color stepping), and worse, it can cause more harm than good. This filter can be too aggressive where it shouldn't be, artificially smoothing out details that should not be touched, such as the natural texture of the face or fine details of the skin's texture. Instead of improving quality, this feature can give the image an unnatural, “plastic” look, so it's best to use it with great caution or, better yet: leave it turned off.

In this regard, we don't really have any good news. It might seem that the biggest downside is the lack of a 120 Hz panel, but in this price range, that's actually standard, and it's hard to expect more. However, the worst part is that the TV does not have any motion smoothing features. There are no supporting systems for either movies or sports. We have to accept that the image on the PUS7000 is processed "raw." This means that during dynamic scenes or fast camera movements, the motion may appear choppy or unclear. We have no way to enable any smoother that would soften this effect.

In contrast to budget constructions, which in dynamic sports scenes may resemble a slideshow, the iFFALCON U85X is a heavyweight contender equipped with a panel featuring a native refresh rate of 144Hz. However, it is worth remembering that in the world of movies, series, or sports, we will mostly operate at 120Hz due to the specifics of image enhancement systems. Such a fast panel is excellent news for gamers and sports fans, as it opens the door to advanced motion settings that simply don't exist in cheaper 60-Hz models.

We manage everything from the "Motion Clarity" menu, where instead of using pre-set, often too aggressive modes, we definitely recommend a custom configuration based on two sliders. The most important of them, reduction of flicker, is responsible for smoothness in films – here, it's best to aim for a value around 4, which will maintain a natural, cinematic character of motion without falling into the artificial "soap opera effect." On the other hand, the first slider, reduction of blur, is the key to success in sports broadcasts. In this case, it's worth going all out and setting it to maximum, ensuring that the image during fast actions on the field remains sharp, and annoying trailing is eliminated.

Although the PUS7000 is not marketed as a gaming TV, it does not perform as poorly in this category as one might expect. While there is no support for 120 Hz refresh rates, which is understandable at this price point, the manufacturer has included several important features that genuinely improve the comfort of playing on a console. The most significant of these are VRR and ALLM technologies. VRR is responsible for synchronizing the screen with the number of frames generated by the console. This prevents the image from "tearing" and keeps it consistent even during sudden frame drops in the game. In turn, ALLM is a solution that automatically switches the TV to the lowest latency mode right after detecting a signal from the console. All of these parameters are easily accessible thanks to the Game Bar feature. This is a special control panel for gamers that can be brought up on the screen at any time. It allows for a quick overview of current settings and connection status without interrupting gameplay, which is a very convenient solution.

iFFALCON U85X is an exceptional device for gamers that has virtually everything you can expect from a modern screen for consoles or PCs. Here we find two fully-fledged HDMI 2.1 ports with full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without tearing and with minimal latency. The TV handles high refresh rates at various resolutions without any problem, and a real curiosity is the mode that allows for up to 240Hz when dropping to Full HD quality. The entire system is managed by the Game Bar (a faithful copy from TCL), which allows for instant switching of picture modes, customization of the interface appearance, or even adding a virtual crosshair in the middle of the screen.