Philips PML9009 / 9019 / 9059 vs SHARP JP7765E

The Philips PML9009 struggles to deliver the highest HDR performance. Scenes with effects around 550 nits don’t provide particularly impressive lighting, though the effects remain stable, an improvement over SDR materials. A notable exception is in Gemini Man, where a flashlight as the sole light source stands out. This is likely due to the absence of large dark areas and the relatively small size of the light source compared to scenes with larger, brighter elements like the sun. While the brightness results in HDR content aren’t quite strong enough to recommend this TV for productions utilising a wide colour gamut, it’s worth mentioning that the model does achieve decent coverage, reaching 93% of the DCI-P3 spectrum.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly: at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rarely seen result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, one can get the impression that we are dealing with truly good equipment. However, unfortunately, we must return to the problem we mentioned earlier regarding local dimming management. When small, bright elements appear on a dark background on the screen (like in the test scenes from Life of Pi or Sicario 2), it is noticeable how poorly the JP7 handles the zones. The television dims them almost to the maximum, stifling the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability makes the image on the JP7 unfortunately lose its appeal in demanding, contrast-heavy films.

As a consolation, it is worth noting that the panel has the potential for good color display. A PFS (phosphor) filter has been implemented here, allowing the coverage of the DCI-P3 palette to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it is mainly based technologically on the aforementioned PFS filter. Considering the recent market battles among manufacturers about what can and cannot be called QLED, we leave the issue of the correctness of this naming to your judgment. However, it remains a fact that the potential for reproducing saturated colors in this panel is simply good.

During testing, the Philips PML9009 performed best in the factory "Filmmaker" mode, which we evaluated across both SDR and HDR content. A key characteristic observed in this mode is the EOTF curve’s behaviour in HDR content and gamma settings in SDR, designed to enhance image accuracy. However, the PML9009 presented noticeable issues, particularly with white balance, as a pronounced red dominance created a yellow tint across the entire image. This affected skin tones and white areas, with faces and whites appearing unnaturally warm. The colour shift was confirmed through the "ColourChecker" palette, where colours leaned towards warmer shades.

In the gamma analysis, responsible for image contrast, we noticed considerable inaccuracies early on. Our measured values spiked above the reference, causing dark scenes to lose detail and merge visually up to about 10% screen brightness. Following this, the values dropped below the target line, further degrading contrast—an area already challenging for this model.

In HDR content, the white balance remained similarly flawed, and the EOTF curve also restricted brightness levels, resulting in a dim, muted image. Colour inaccuracies were even more pronounced here, with lower luminance levels causing large deviations from accurate colours, which were clearly visible on the error graph, often exceeding acceptable limits. While aiming for cinematic quality, this mode ultimately fell short in delivering balanced colour and contrast fidelity.

When it comes to out-of-the-box colors, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish tint. Another issue was the gamma – during fullscreen scenes, the television provides too much brightness, completely stripping away its cinematic character. All of this translated into color reproduction errors, particularly with shades of gray, which exceeded Delta E 10. Just to remind: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed but not any better. Here, the blue color dominates the white balance, giving the image an unnatural, almost “store-like” sharpness reminiscent of aggressive demo modes. Furthermore, the measurements of the EOTF curve emphasize the store-like nature of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the content.

Philips has long provided sophisticated calibration tools, including 2-point and 20-point grayscale adjustments as well as an advanced CMS (Colour Management System). These allow users to make significant improvements, and even those less attentive to image quality will likely notice a positive difference post-calibration. Both SDR and HDR content benefit from this process, notably eliminating the prominent yellow tint caused by an overemphasis on red in the white balance.

For SDR content, although gamma adjustments don’t entirely resolve the loss of detail in dark areas, the overall improvements bring most content to an impressive standard, with minimal, hardly perceptible errors. Colour accuracy is notably enhanced, achieving nearly reference quality with low deltaE errors.

HDR content, however, remains somewhat limited due to the display’s lower brightness capability. While the white balance has largely been corrected, a slight blue tint can occasionally appear. The EOTF curve aligns very well, providing accurate geometry, though colour errors persist due to the limited luminance. This calibration offers a substantial improvement but may still fall short for viewers who expect high brightness levels in HDR.

We subjected the JP7 to our standard calibration procedure and truly... the television gained a new life thanks to it, especially in SDR content (YouTube, classic television, series, or older movies). Because we managed to accurately set the white balance and stabilize the gamma, color errors dropped to a value of below 3. This is a level at which the human eye has trouble detecting discrepancies. In this scenario, the Sharp JP7 delivers an image with really great color accuracy, which is a significant advantage in this price range. However, the content in HDR turned out to be much more problematic. Here, despite our efforts and adjustments to the settings, the television simply did not want to cooperate. In the JP7 menu, we cannot find any option that would allow for real control over brightness management (EOTF). Although a significant portion of color errors was reduced, the image still remained unnaturally oversaturated. It's a pity because the potential of the mini-LED backlit panel is large, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you have to come to terms with a certain degree of "artificiality" that cannot be overcome even with professional equipment.

Given the impressive handling of tonal transitions by the Philips PML9009, one might expect similar success in the image scaling test. However, the results were less than stellar. When upscaling lower-quality images, like those from certain TV programmes or older films, the Philips algorithm tended to blur fine details noticeably, especially in intricate elements like fine branches or a model's hair.

On the other hand, the tonal transition performance remains noteworthy, with the TV offering several levels of smoothing. Even at the lowest setting, it effectively addresses non-smooth transitions in most materials, and crucially, it preserves the film grain effect, maintaining fidelity to the director's vision. However, it’s worth noting that some fine details may still appear slightly softened.

When it comes to lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling – here we have no major objections. The process of scaling the image to a higher resolution is correct; the image remains readable and clear, without the overscan effect or cropped edges. Of course, this is not at the level of top models and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the digital image processing itself is significantly worse, as aside from the scaling, it virtually does not exist. In the JP7 menu, we won't find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the matrix in a very raw form, which, with heavily compressed materials (e.g., from YouTube), leads to visible posterization. Either this is a flaw in the software or a very strange design decision, as in earlier Sharp models, this feature was available and, more importantly, worked with noticeable effect. Here we are left at the mercy of what the source provides, without any digital support from the image processor.

The Philips PML9009 has a 120 Hz native refresh rate, a baseline standard for watching sports and an ideal setting for gaming on consoles or PCs. Philips includes an effective motion-enhancement system for users who want to reduce the stutter of 24 fps content or need fluid motion for fast-paced scenes, like in football matches. The dedicated "Smoothness" slider effectively mitigates stuttering, while "Motion Blur Reduction" enhances the sharpness of dynamic content. Each setting produces a noticeable difference, so users can tailor the motion effects to their preferences. Our recommended setup achieves a moderate smoothing effect, avoiding the exaggerated “soap opera” appearance.

Regarding pixel response time, VA panels like this generally fall short compared to OLED or even IPS panels, which can lead to a slight "black halo" trailing behind fast-moving objects. Although not a frequent issue with this TV, the effect can be seen in certain scenes.

The motion fluidity on the Sharp JP7 is very mediocre, and the reason is simple: the television uses a 60Hz panel. This immediately makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in movies using a slider called De-judder. Lower settings produce a more raw, "cinematic" (frame-based) image, while higher settings add artificial fluidity. We suggest setting it somewhere in the middle of the scale, that is, in the 3-5 range – this is the best compromise to avoid the soap opera effect while getting rid of the tiring image stutter. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually suggests the presence of a 120Hz panel. However, in the case of the JP7, it does not contribute anything to the image and serves more as a placeholder – it is meant to look good in the settings, but technically it should not function on this panel.

The Philips PML9009, with HDMI 2.1 ports supporting full bandwidth, is thoroughly equipped with gamer-focused features. Core functions like Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) are included, as well as the additional perks of G-Sync and FreeSync compatibility and low-lag HDR Dolby Vision support. All these gaming features activate seamlessly, proving this model’s suitability for gaming. The TV’s HGIG mode, particularly beneficial for gaming, adjusts HDR effects to the television’s capabilities to avoid image dimming and blooming, an advantage given the still limited number of games supporting Dolby Vision.

For added convenience, the PML9009 has a GameBar menu, allowing in-game setting adjustments without needing to exit. This menu includes features like a crosshair option and black level correction, which can enhance the visibility of shadowed areas—ideal for competitive play.

Overall, the Philips PML9009 offers a comprehensive setup for gamers, supporting VRR, ALLM, G-Sync, FreeSync, and HDR Dolby Vision to deliver immersive, high-quality gaming experiences across a wide range of titles.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find:

• ALLM Mode: Automatically switches the TV to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as its functionality is minimal. Besides enabling ALLM, there is only a smoothness enhancer dedicated to games, which we recommend against because it introduces very noticeable artifacts and spoils the responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when lowering the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another absence is VRR, which means that during frame drops, we are susceptible to image tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to “overshoot” the brightness settings. As a result, instead of clear details in highlights, we end up with an unnaturally over-brightened image with cut-off details. The Sharp JP7 is a proposal only for very casual gamers.