During testing, the Philips PML9009 performed best in the factory "Filmmaker" mode, which we evaluated across both SDR and HDR content. A key characteristic observed in this mode is the EOTF curve’s behaviour in HDR content and gamma settings in SDR, designed to enhance image accuracy. However, the PML9009 presented noticeable issues, particularly with white balance, as a pronounced red dominance created a yellow tint across the entire image. This affected skin tones and white areas, with faces and whites appearing unnaturally warm. The colour shift was confirmed through the "ColourChecker" palette, where colours leaned towards warmer shades.
In the gamma analysis, responsible for image contrast, we noticed considerable inaccuracies early on. Our measured values spiked above the reference, causing dark scenes to lose detail and merge visually up to about 10% screen brightness. Following this, the values dropped below the target line, further degrading contrast—an area already challenging for this model.
In HDR content, the white balance remained similarly flawed, and the EOTF curve also restricted brightness levels, resulting in a dim, muted image. Colour inaccuracies were even more pronounced here, with lower luminance levels causing large deviations from accurate colours, which were clearly visible on the error graph, often exceeding acceptable limits. While aiming for cinematic quality, this mode ultimately fell short in delivering balanced colour and contrast fidelity.
The factory color reproduction in the Samsung Q7F definitely isn't one of its strong points. In Filmmaker mode, which theoretically should be closest to neutral, the white balance issue is immediately noticeable. There's too much red on the screen, while blue is noticeably lacking. The effects of this are very easy to see – white, instead of being neutral, takes on warm, almost slightly orange tones. Over time, this makes the entire image look somewhat unnatural, and bright areas of the scene can seem unrealistic. The problems become even more apparent in HDR content. The graphs show that the TV has significant errors in the Color Checker palette, which translates to visible inaccuracies in the real image. In practice, this means that colors are not presented as they should be. The Q7F also heavily manipulates brightness; darker elements are overly boosted, causing them to lose their cinematic feel, while bright parts can appear dimmed. As a result, the image seems flattened, and instead of helping to bring out details, contrast only highlights its own limitations. This is particularly frustrating in HDR materials, as every detail matters there. In scenes where a subtle play of light and shadow should be felt, the Q7F either overdoes the brightening or, conversely, suppresses elements that were meant to draw the eye. This causes the image to lose its depth, and instead of cinematic realism, we get more of a simplification effect.