Philips PML9009 / 9019 / 9059 vs Hisense E7Q / E79Q

The Philips PML9009 struggles to deliver the highest HDR performance. Scenes with effects around 550 nits don’t provide particularly impressive lighting, though the effects remain stable, an improvement over SDR materials. A notable exception is in Gemini Man, where a flashlight as the sole light source stands out. This is likely due to the absence of large dark areas and the relatively small size of the light source compared to scenes with larger, brighter elements like the sun. While the brightness results in HDR content aren’t quite strong enough to recommend this TV for productions utilising a wide colour gamut, it’s worth mentioning that the model does achieve decent coverage, reaching 93% of the DCI-P3 spectrum.

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

During testing, the Philips PML9009 performed best in the factory "Filmmaker" mode, which we evaluated across both SDR and HDR content. A key characteristic observed in this mode is the EOTF curve’s behaviour in HDR content and gamma settings in SDR, designed to enhance image accuracy. However, the PML9009 presented noticeable issues, particularly with white balance, as a pronounced red dominance created a yellow tint across the entire image. This affected skin tones and white areas, with faces and whites appearing unnaturally warm. The colour shift was confirmed through the "ColourChecker" palette, where colours leaned towards warmer shades.

In the gamma analysis, responsible for image contrast, we noticed considerable inaccuracies early on. Our measured values spiked above the reference, causing dark scenes to lose detail and merge visually up to about 10% screen brightness. Following this, the values dropped below the target line, further degrading contrast—an area already challenging for this model.

In HDR content, the white balance remained similarly flawed, and the EOTF curve also restricted brightness levels, resulting in a dim, muted image. Colour inaccuracies were even more pronounced here, with lower luminance levels causing large deviations from accurate colours, which were clearly visible on the error graph, often exceeding acceptable limits. While aiming for cinematic quality, this mode ultimately fell short in delivering balanced colour and contrast fidelity.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Philips has long provided sophisticated calibration tools, including 2-point and 20-point grayscale adjustments as well as an advanced CMS (Colour Management System). These allow users to make significant improvements, and even those less attentive to image quality will likely notice a positive difference post-calibration. Both SDR and HDR content benefit from this process, notably eliminating the prominent yellow tint caused by an overemphasis on red in the white balance.

For SDR content, although gamma adjustments don’t entirely resolve the loss of detail in dark areas, the overall improvements bring most content to an impressive standard, with minimal, hardly perceptible errors. Colour accuracy is notably enhanced, achieving nearly reference quality with low deltaE errors.

HDR content, however, remains somewhat limited due to the display’s lower brightness capability. While the white balance has largely been corrected, a slight blue tint can occasionally appear. The EOTF curve aligns very well, providing accurate geometry, though colour errors persist due to the limited luminance. This calibration offers a substantial improvement but may still fall short for viewers who expect high brightness levels in HDR.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

Given the impressive handling of tonal transitions by the Philips PML9009, one might expect similar success in the image scaling test. However, the results were less than stellar. When upscaling lower-quality images, like those from certain TV programmes or older films, the Philips algorithm tended to blur fine details noticeably, especially in intricate elements like fine branches or a model's hair.

On the other hand, the tonal transition performance remains noteworthy, with the TV offering several levels of smoothing. Even at the lowest setting, it effectively addresses non-smooth transitions in most materials, and crucially, it preserves the film grain effect, maintaining fidelity to the director's vision. However, it’s worth noting that some fine details may still appear slightly softened.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

The Philips PML9009 has a 120 Hz native refresh rate, a baseline standard for watching sports and an ideal setting for gaming on consoles or PCs. Philips includes an effective motion-enhancement system for users who want to reduce the stutter of 24 fps content or need fluid motion for fast-paced scenes, like in football matches. The dedicated "Smoothness" slider effectively mitigates stuttering, while "Motion Blur Reduction" enhances the sharpness of dynamic content. Each setting produces a noticeable difference, so users can tailor the motion effects to their preferences. Our recommended setup achieves a moderate smoothing effect, avoiding the exaggerated “soap opera” appearance.

Regarding pixel response time, VA panels like this generally fall short compared to OLED or even IPS panels, which can lead to a slight "black halo" trailing behind fast-moving objects. Although not a frequent issue with this TV, the effect can be seen in certain scenes.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

The Philips PML9009, with HDMI 2.1 ports supporting full bandwidth, is thoroughly equipped with gamer-focused features. Core functions like Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) are included, as well as the additional perks of G-Sync and FreeSync compatibility and low-lag HDR Dolby Vision support. All these gaming features activate seamlessly, proving this model’s suitability for gaming. The TV’s HGIG mode, particularly beneficial for gaming, adjusts HDR effects to the television’s capabilities to avoid image dimming and blooming, an advantage given the still limited number of games supporting Dolby Vision.

For added convenience, the PML9009 has a GameBar menu, allowing in-game setting adjustments without needing to exit. This menu includes features like a crosshair option and black level correction, which can enhance the visibility of shadowed areas—ideal for competitive play.

Overall, the Philips PML9009 offers a comprehensive setup for gamers, supporting VRR, ALLM, G-Sync, FreeSync, and HDR Dolby Vision to deliver immersive, high-quality gaming experiences across a wide range of titles.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.