Philips PML8709 vs Hisense U7Q PRO

Looking at the contrast results, we expected that the algorithms responsible for the zones in the Philips PML8709 would be at least decent. However, what we encountered during testing is hard to explain. The maximum brightness we were able to achieve was only 350 nits, which is definitely too low to fully enjoy HDR effects. In practice, the TV barely stands out against an average SDR. The situation becomes even more surprising in the case of test scenes, such as the second one from the movie Life of Pi or Sicario 2. Small light elements reach only 120 nits there, making them practically invisible. Such a level of brightness is completely inadequate to modern HDR standards and significantly diminishes the viewing experience of high-quality content. The only bright spot in this category is the very good coverage of wide color gamuts – 97% DCI-P3 and 83% BT.2020. This ensures that colors are saturated and well reproduced, which can improve the overall viewing experience of HDR materials, even if just a little. However, the lack of appropriate brightness means that even this cannot save the Philips PML8709 in this category.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

Although theoretically the Filmmaker mode on the Philips PML8709 should provide natural color reproduction, in reality it resembles a store mode more. In the white balance, both for HD and 4K content, there is a clear dominance of blue. This makes the image appear washed out and cold, which is particularly noticeable in the comparison picture below.

The brightness characteristics also leave much to be desired. Both the gamma and the EOTF curve show excessive screen brightness. As a result, there is a loss of detail in both the brighter and darker parts of the image, which further diminishes its credibility and naturalness. Bright elements appear unnaturally flat and little varied.

These significant problems in white balance and brightness characteristics lead to noticeable color reproduction errors, which can be easily seen in films as well as in the Colour Checker test. The colors are imprecise, affecting the overall image quality and visual experience. The factory settings require substantial improvement to fully enjoy the potential of this television.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

Philips offers advanced image calibration tools in its televisions, which we decided to fully utilize. The effects? While we managed to improve many aspects, it was not without difficulties. White balance was one of the biggest challenges – despite our efforts, it can be called a battle against windmills. We managed to correct it significantly, making the image look much better than in the factory settings, but it is still far from perfect. Particularly in some scenes, a subtle dominance of blue is noticeable, though not as intense as before. We achieved significant improvement in brightness characteristics – gamma now presents itself much more stably. The EOTF curve looks correct at first glance; however, when analyzing film content, it becomes evident that the television has difficulty maintaining the appropriate characteristics. The algorithms "struggle" to adjust brightness, which may result from the limited number of dimming zones that do not always cope with more complex scenes. Overall, the image after calibration looks much more pleasant to the eye – colors are more natural, and errors in color reproduction have been minimized. Although it's still not perfect, the Philips PML8709 now presents itself much better than in the factory settings.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

The distortion reduction function in the Philips PML8709 smooths tonal transitions, but its effectiveness leaves much to be desired. We recommend setting this option to "Medium" – at this level, the effect is noticeable but not excessive. Unfortunately, compared to other Philips models, the smoothing effect is less effective, meaning that some tonal transitions may still appear slightly uneven. An additional drawback is that this function also smooths other details, such as material textures like shirts, which can affect image sharpness.

As for image scaling, the television performs very well. The image appears plastic and free of noticeable "jaggies." This effect may appeal to many users, although some may prefer a more pronounced look. Fortunately, the television allows for adjusting the sharpness parameter, enabling us to tailor the image to individual preferences.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

Philips PML8709 is one of the few models with mini-LED technology on the market that offers a refresh rate of 60 Hz. Although it is not a panel for the most demanding gamers, it should satisfy those who mainly watch movies. The television is equipped with the "Motion Style" feature, which is a motion smoother that allows you to adjust the fluidity of motion according to your preferences – from a more "plastic" appearance to a cinematic aesthetic with clearly visible frames.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

Philips PML8709 is a television aimed more at occasional gamers, mainly due to its 60 Hz panel, which does not meet the expectations of the most demanding users. However, for those who appreciate gameplay at a more measured pace, this model may prove sufficient.

The television offers several gamer-friendly features, such as ALLM (automatic switching to game mode) and VRR (variable refresh rate), which help in displaying images more smoothly without annoying stutters. Moreover, in terms of HDR, we find here the implementation of HGiG, which adjusts the HDR effect to the specifics of games, providing a more natural image in appropriately optimized titles. Unfortunately, there is no support for Dolby Vision mode, which may be felt in games that utilize this format.

A nice addition is the presence of a basic "Game Bar," which allows for quick preview and modification of key settings related to gaming. It's a simple yet helpful feature, especially for those who often change their setup between different types of gameplay. Despite certain limitations, the Philips PML8709 offers a solid set of features for less demanding gamers.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.