Philips PML8709 vs Hisense E7Q / E79Q

Looking at the contrast results, we expected that the algorithms responsible for the zones in the Philips PML8709 would be at least decent. However, what we encountered during testing is hard to explain. The maximum brightness we were able to achieve was only 350 nits, which is definitely too low to fully enjoy HDR effects. In practice, the TV barely stands out against an average SDR. The situation becomes even more surprising in the case of test scenes, such as the second one from the movie Life of Pi or Sicario 2. Small light elements reach only 120 nits there, making them practically invisible. Such a level of brightness is completely inadequate to modern HDR standards and significantly diminishes the viewing experience of high-quality content. The only bright spot in this category is the very good coverage of wide color gamuts – 97% DCI-P3 and 83% BT.2020. This ensures that colors are saturated and well reproduced, which can improve the overall viewing experience of HDR materials, even if just a little. However, the lack of appropriate brightness means that even this cannot save the Philips PML8709 in this category.

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

Although theoretically the Filmmaker mode on the Philips PML8709 should provide natural color reproduction, in reality it resembles a store mode more. In the white balance, both for HD and 4K content, there is a clear dominance of blue. This makes the image appear washed out and cold, which is particularly noticeable in the comparison picture below.

The brightness characteristics also leave much to be desired. Both the gamma and the EOTF curve show excessive screen brightness. As a result, there is a loss of detail in both the brighter and darker parts of the image, which further diminishes its credibility and naturalness. Bright elements appear unnaturally flat and little varied.

These significant problems in white balance and brightness characteristics lead to noticeable color reproduction errors, which can be easily seen in films as well as in the Colour Checker test. The colors are imprecise, affecting the overall image quality and visual experience. The factory settings require substantial improvement to fully enjoy the potential of this television.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Philips offers advanced image calibration tools in its televisions, which we decided to fully utilize. The effects? While we managed to improve many aspects, it was not without difficulties. White balance was one of the biggest challenges – despite our efforts, it can be called a battle against windmills. We managed to correct it significantly, making the image look much better than in the factory settings, but it is still far from perfect. Particularly in some scenes, a subtle dominance of blue is noticeable, though not as intense as before. We achieved significant improvement in brightness characteristics – gamma now presents itself much more stably. The EOTF curve looks correct at first glance; however, when analyzing film content, it becomes evident that the television has difficulty maintaining the appropriate characteristics. The algorithms "struggle" to adjust brightness, which may result from the limited number of dimming zones that do not always cope with more complex scenes. Overall, the image after calibration looks much more pleasant to the eye – colors are more natural, and errors in color reproduction have been minimized. Although it's still not perfect, the Philips PML8709 now presents itself much better than in the factory settings.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

The distortion reduction function in the Philips PML8709 smooths tonal transitions, but its effectiveness leaves much to be desired. We recommend setting this option to "Medium" – at this level, the effect is noticeable but not excessive. Unfortunately, compared to other Philips models, the smoothing effect is less effective, meaning that some tonal transitions may still appear slightly uneven. An additional drawback is that this function also smooths other details, such as material textures like shirts, which can affect image sharpness.

As for image scaling, the television performs very well. The image appears plastic and free of noticeable "jaggies." This effect may appeal to many users, although some may prefer a more pronounced look. Fortunately, the television allows for adjusting the sharpness parameter, enabling us to tailor the image to individual preferences.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

Philips PML8709 is one of the few models with mini-LED technology on the market that offers a refresh rate of 60 Hz. Although it is not a panel for the most demanding gamers, it should satisfy those who mainly watch movies. The television is equipped with the "Motion Style" feature, which is a motion smoother that allows you to adjust the fluidity of motion according to your preferences – from a more "plastic" appearance to a cinematic aesthetic with clearly visible frames.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

Philips PML8709 is a television aimed more at occasional gamers, mainly due to its 60 Hz panel, which does not meet the expectations of the most demanding users. However, for those who appreciate gameplay at a more measured pace, this model may prove sufficient.

The television offers several gamer-friendly features, such as ALLM (automatic switching to game mode) and VRR (variable refresh rate), which help in displaying images more smoothly without annoying stutters. Moreover, in terms of HDR, we find here the implementation of HGiG, which adjusts the HDR effect to the specifics of games, providing a more natural image in appropriately optimized titles. Unfortunately, there is no support for Dolby Vision mode, which may be felt in games that utilize this format.

A nice addition is the presence of a basic "Game Bar," which allows for quick preview and modification of key settings related to gaming. It's a simple yet helpful feature, especially for those who often change their setup between different types of gameplay. Despite certain limitations, the Philips PML8709 offers a solid set of features for less demanding gamers.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.