Philips OLED910 vs Samsung The Frame Pro 2026 (LS03HW)

OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which was previously completely unattainable in OLEDs. The way the television handles full-screen scenes drenched in bright light is also commendable. Usually, in OLEDs, brightness drops significantly, but here it remains at an excellent level - around 1400 nits. These are almost reference values, and combined with the great color gamut reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

You can't deny The Frame Pro one thing: brightness. We measured a maximum of around 850 to 900 nits, so the TV already has enough power to render many HDR scenes really impressively. Bright, full-screen shots and more colorful frames look best here. In those scenes The Frame Pro can make a good impression because the image is bright, strong, and delivers the effect we expect from HDR. In our measurements some scenes reached over 800 nits, and even in trickier sections the TV maintained a fairly decent brightness level.

The problem starts when HDR relies on small bright elements shown against a dark background. Individual lamps, stars, or highlights can be bright, but very often the black level across much of the image also lifts. As a result, the bright point itself may look good, but the whole frame loses a lot of quality. That is why The Frame Pro shows HDR best in scenes that are simply full-screen. If a movie or series contains many such shots, the effect can be really enjoyable. In darker material the limitations of local dimming become much more noticeable.

Colors

The Frame Pro deserves praise for its color gamut coverage. The TV uses quantum dots, a solution known as QLED, which allows it to produce very well-saturated colors. In our measurements coverage of the important film color space DCI-P3 was about 94.5%, while the more demanding BT.2020 was around 72%.

Those are very solid results that in most scenes deliver pleasant, saturated colors. Of course, these values are not as striking as those in the latest displays using RGB backlighting, but The Frame Pro makes up for that with something else: color stability. Regardless of the scene, color saturation remains fairly consistent, and there is no situation where the TV loses a lot of color in more demanding shots.

Update 01/2026

After a series of calibrations of the OLED910 model with our customers, we noticed that the measurement results differ from those we obtained during the initial tests. The factory tuning of the movie mode turns out to be significantly better than our first tests indicated. The white balance is set very precisely, with only a minimal red dominance. The factory color reproduction holds close to reference standards – the average Delta E errors hover around 3-4, which is an excellent result for factory settings. However, there is some concern about how the TV manages brightness. Analysis of the Gamma (SDR) and EOTF (HDR) graphs shows a tendency to excessively "pull" details from shadows. In practice, this means that the image can appear overly bright, resulting in a loss of black depth in favor of the visibility of details that should remain hidden. Of course, this effect can be effectively corrected during professional calibration.

Unfortunately, when it comes to color reproduction straight out of the box, in Filmmaker mode, the OLED910 performs really poorly. The TV overexposes the color blue, and at times it looks almost like a store mode. It gives the impression that the manufacturer has not quite tuned the device correctly. The effect is that the colors look unnatural, and the overall impression is somewhat reminiscent of an exaggerated display from a market showcase. HDR content presents itself much better, where aside from a slight loss of details in blacks, it's hard to find anything to complain about. The problem is that for everyday viewing, SDR materials are actually of the greatest importance – and on the OLED910, they simply look bad and fall significantly short of what we would expect from a TV of this class.

In SDR material The Frame Pro in Filmmaker mode performs quite well, though it falls short of perfect. White balance is relatively even, but as brightness increases the blue component starts to drop, so brighter parts of the image can have a slightly warmer tint. A bigger difference is visible in the gamma, that is how screen brightness is managed. Across most of the range it runs below our reference point, which means the TV brightens midtones a bit. As a result the image can appear slightly brighter and less contrasty than it should. The color errors themselves are not huge, but they are visible enough that calibration can still make a substantial improvement. In HDR content the white balance looks similar: across much of the range it is fairly even, with larger deviations appearing only at higher brightness. The EOTF curve is more revealing. The Frame Pro follows reference values fairly well in the brighter parts of the image, but noticeably brightens the darkest portions. This stems mainly from the TV’s backlight design. That also affects colors. With less saturated colors the errors are still moderate, but they grow significantly as saturation increases. In ColorChecker measurements a large portion of samples already register high error values. The out-of-the-box HDR can therefore be considered decent, but it is definitely not an image we would call very faithful.

Fortunately, it quickly turned out that it was not the panel that was responsible for the issues, but rather the way Philips had calibrated the OLED910 from the factory. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily corrected the white balance and brightness characteristics, which allowed us to tame the excessive blue and give the image a natural look. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colors presented in accordance with the creators' intentions. In SDR content, the effect was remarkable, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colors fuller and more believable. After calibration, the OLED910 transformed from a disappointing television into equipment that can easily be called reference-level in terms of color reproduction.

After calibration the biggest improvement is visible primarily in SDR content. White balance was evened out, but the more important change was the gamma correction, which before calibration had the greatest impact on the picture's character. After adjustments the gamma response is now very close to the reference, so the image is not as bright in the midtones and simply looks more natural. Color errors have also been noticeably reduced, so the effect of calibration in SDR is clearly visible. In HDR the situation is a bit more complex. White balance was improved and over part of the range the TV tracks the reference much better, but deviations still appear at higher brightness levels. The same applies to color reproduction, as some errors can be corrected but not all result from the settings themselves. This reveals the limitations of the TV's design and the way the backlight and local dimming affect the HDR image. That's why, for The Frame Pro, calibration makes the biggest difference for everyday content. Regular broadcast TV, YouTube, and SDR movies and series (mainly those from cheaper streaming tiers) can look noticeably better after calibration.

The previously visible color artifacts can largely be eliminated thanks to a feature called "distortion reduction." Similar to the OLED820, it's best to set it to a medium level, as it then produces quite decent results – smoothing out unwanted tonal transitions while not taking away too many details from the image. Although there may be times when the effect is a bit too aggressive, it can generally be considered a useful feature for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material with the model had a characteristic soft look typical of Philips – at times even too soft – but the sharpness slider can be adjusted at any moment to tailor the image to personal preferences. It's also worth noting that the TV has no issues with overscan, which still occurs in some competing models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

The Frame Pro uses the NQ4 AI Gen3 processor, so in terms of image processing it behaves very similarly to Samsung's other recent TVs. Upscaling works really well; lower-resolution material is sensibly sharpened and the image remains clear without overemphasizing edges. With regular broadcast TV or lower-quality YouTube clips, this can provide a noticeable improvement, although viewers watching much older material, for example from VHS tapes, may notice a slight left-side cropping (overscan).

It's a bit different when it comes to improving more heavily compressed images through noise reduction and artifact suppression for issues like posterization. The "Noise Reduction" function can improve weaker material, but fairly quickly it starts to interfere with the image and remove fine detail or grain. So it's best used sparingly and mainly when the source truly needs it.

The OLED910 is a television with a refresh rate of 144 Hz. It's a bit disappointing that Philips didn't choose 165 Hz, because we know that the panel used in it is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of an OLED panel – lightning-fast pixel response time and no motion blur, the image is impeccably sharp and fast, even in dynamic action scenes. Kudos also goes to Philips' traditional motion smoother called "Motion Style." We can easily adjust it to our preferences: the "Smoothness" slider is for movies and allows you to choose between a more "frame-like," cinematic character and a smooth, theatrical image. Meanwhile, the "Blur Reduction" slider is for sports; it is worth setting it to the maximum value here to ensure that the image is clear and distinct during very fast shots.

The Frame Pro is equipped with a 144 Hz panel and, when connected to a PC, also supports 240 Hz at Full HD resolution. That’s, of course, a feature aimed mainly at PC gamers, but the TV also performs very well at the standard 120 Hz refresh rate we use for watching sports or playing on consoles. A big plus is its minimal motion blur. For a VA panel The Frame Pro does really well in this regard. You don’t see strong, dark trails following moving objects that are fairly common on TVs with this type of panel. As a result, fast sports and dynamic games remain clear in motion. It also includes motion smoothing with adjustable smoothness, so for movies and sports broadcasts you can tune the motion character to your preferences. Our recommended settings can be found in the photo.

The OLED910 is excellent for gaming. It supports 144 Hz, so if someone has a powerful PC, they can easily take advantage of that potential. On consoles, 120 Hz is the most important, and everything works perfectly here. There is VRR, an automatic game mode, and even Dolby Vision in games along with an HGiG mode, so we actually get a full package of gaming features. Philips also added a Game Bar, which is a quick menu that shows basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and serves its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be somewhat disappointing for a TV in this class. If someone is connecting two consoles and something additional to eARC - like a soundbar (which doesn't make much sense in this model, but we'll discuss that in the sound section), they'll need to figure things out a bit more. Other than that, the OLED910 has everything we expect from a gaming TV.

Function-wise for gamers The Frame Pro has a lot to offer. The TV supports 4K at 120 Hz, VRR, ALLM and correctly implemented HGiG. When you connect a PC you can also use 144 Hz at 4K, and even 240 Hz if you drop to Full HD. Samsung also adds its standard set of gaming extras: a robust Game Bar that lets you quickly view and adjust key settings, and Game Motion Plus, which can improve the smoothness of games running at 30 or 60 fps. There’s also the Gaming Hub and the ability to play in the cloud without needing to connect a console. The only real omission is Dolby Vision Gaming, which Samsung doesn’t support. Otherwise The Frame Pro offers practically everything you can expect today from a well-equipped gaming TV.