Philips OLED910 vs Philips PQS9011 / PQS9001 (The One 2026)

OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which was previously completely unattainable in OLEDs. The way the television handles full-screen scenes drenched in bright light is also commendable. Usually, in OLEDs, brightness drops significantly, but here it remains at an excellent level - around 1400 nits. These are almost reference values, and combined with the great color gamut reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

Philips PQS9000 is a moderately bright TV; in our HDR scenes it reached roughly 450 to just over 500 nits. That's enough to notice a difference versus SDR. Sun reflections, lamps, and highlights have a bit more sparkle than on basic TVs, whose brightness often tops out around 300 nits. However, it’s not at a level where bright elements make a particularly strong impression. The biggest limitation remains contrast. Without local dimming, the TV raises the black level around a bright object when it brightens that object. That means there’s no clear separation between strong highlights and a dark background, and that contrast is what really shows off HDR. The PQS9000 offers more than the cheapest models, but despite decent brightness the effect stays fairly basic.

Colors

Philips deserves praise for the colors. Although the manufacturer labels this model QLED, a PFS phosphor is used here instead of quantum dots. That solution does not prevent good results, however. On test patterns and in measurements of film scenes we recorded about 94% DCI-P3 coverage and 75% BT.2020. For this class of TV that’s really good. In practice, it means the vast majority of colors used in HDR movies and series will have proper saturation. Lush greens and intense reds are not a major problem and add appeal to the picture. Limitations are easier to spot in some games and rarer content that uses the most saturated shades of the wide BT.2020 gamut. In those situations, displays with wider color coverage, such as SQD or RGB LED, can show more. In its price segment the PQS9000 has nothing to be ashamed of.

Update 01/2026

After a series of calibrations of the OLED910 model with our customers, we noticed that the measurement results differ from those we obtained during the initial tests. The factory tuning of the movie mode turns out to be significantly better than our first tests indicated. The white balance is set very precisely, with only a minimal red dominance. The factory color reproduction holds close to reference standards – the average Delta E errors hover around 3-4, which is an excellent result for factory settings. However, there is some concern about how the TV manages brightness. Analysis of the Gamma (SDR) and EOTF (HDR) graphs shows a tendency to excessively "pull" details from shadows. In practice, this means that the image can appear overly bright, resulting in a loss of black depth in favor of the visibility of details that should remain hidden. Of course, this effect can be effectively corrected during professional calibration.

Unfortunately, when it comes to color reproduction straight out of the box, in Filmmaker mode, the OLED910 performs really poorly. The TV overexposes the color blue, and at times it looks almost like a store mode. It gives the impression that the manufacturer has not quite tuned the device correctly. The effect is that the colors look unnatural, and the overall impression is somewhat reminiscent of an exaggerated display from a market showcase. HDR content presents itself much better, where aside from a slight loss of details in blacks, it's hard to find anything to complain about. The problem is that for everyday viewing, SDR materials are actually of the greatest importance – and on the OLED910, they simply look bad and fall significantly short of what we would expect from a TV of this class.

Unfortunately, the PQS9000’s factory picture settings for Film mode need some fine-tuning. In SDR the biggest issue is an excess of red in the white balance, which makes whites, grays, and skin tones too warm, sometimes even slightly pink. On top of that, the gamma runs below the target across most of its range. The TV therefore brightens midtones and highlights, making the overall image look flatter than it should.

In HDR the white balance itself is much better. Aside from minor deviations, the components stay close to each other, so there isn’t the pronounced tint seen in SDR. However, the EOTF curve shows a slight brightening of parts of the image, and the biggest issue appears in measurements of the wide color gamut. Many hues deviate significantly from the reference, with errors reaching 8–9. So the good gamut coverage we praised earlier doesn’t mean the TV hits specific colors accurately. It can display a wide color range, but out of the box it doesn’t use it very precisely.

Fortunately, it quickly turned out that it was not the panel that was responsible for the issues, but rather the way Philips had calibrated the OLED910 from the factory. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily corrected the white balance and brightness characteristics, which allowed us to tame the excessive blue and give the image a natural look. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colors presented in accordance with the creators' intentions. In SDR content, the effect was remarkable, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colors fuller and more believable. After calibration, the OLED910 transformed from a disappointing television into equipment that can easily be called reference-level in terms of color reproduction.

Calibration brought a big improvement, especially in SDR material. We managed to even out the white balance and remove the previous color cast, and the Color Checker measurements now look really very good. Colors are much closer to what should be on the screen, so with regular TV or SDR movies we can be satisfied with the result. Unfortunately HDR somewhat spoils that outcome. On one hand it's limited by the panel's capabilities, since calibration won't improve contrast or replace local dimming. On the other hand there are color errors we couldn't correct because the CMS settings, that is color management, were grayed out and inactive. For that Philips loses points with us. White balance can be fine-tuned, but without access to wide color gamut controls you can't correct colors in HDR as effectively. It's a shame, because the SDR results show the potential is there, it's just not allowed to be fully used everywhere.

The previously visible color artifacts can largely be eliminated thanks to a feature called "distortion reduction." Similar to the OLED820, it's best to set it to a medium level, as it then produces quite decent results – smoothing out unwanted tonal transitions while not taking away too many details from the image. Although there may be times when the effect is a bit too aggressive, it can generally be considered a useful feature for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material with the model had a characteristic soft look typical of Philips – at times even too soft – but the sharpness slider can be adjusted at any moment to tailor the image to personal preferences. It's also worth noting that the TV has no issues with overscan, which still occurs in some competing models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

The digital image processing in the Philips PQS9000 performs well, though we have a few reservations. The "Distortion Reduction" function helps smooth tonal transitions in lower-quality material, but it works quite unevenly. It can improve a section of the picture, only to, moments later and still within the same scene, seem to lose effectiveness and reintroduce banding between shades. A plus is that it doesn't remove film grain or fine noise, so the image retains its texture. We found the "Medium" setting worked best, and that's the one we recommend. The 4K upscaling itself is acceptable, though the picture is very soft. Edges are heavily smoothed, which may make the image feel less crisp to some viewers. In that case, it's worth slightly increasing the sharpness in the TV's menu, as this will make edges stand out more. Don't overdo the sharpness slider, however, or you may introduce artificial halos instead of improving the picture.

The OLED910 is a television with a refresh rate of 144 Hz. It's a bit disappointing that Philips didn't choose 165 Hz, because we know that the panel used in it is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of an OLED panel – lightning-fast pixel response time and no motion blur, the image is impeccably sharp and fast, even in dynamic action scenes. Kudos also goes to Philips' traditional motion smoother called "Motion Style." We can easily adjust it to our preferences: the "Smoothness" slider is for movies and allows you to choose between a more "frame-like," cinematic character and a smooth, theatrical image. Meanwhile, the "Blur Reduction" slider is for sports; it is worth setting it to the maximum value here to ensure that the image is clear and distinct during very fast shots.

In terms of motion handling, the Philips PQS9000 performs outstandingly for an LCD TV. It's not just the 144 Hz refresh rate, but above all how quickly the panel itself responds. At 120 Hz you can hardly see the typical trailing smears behind moving objects. What's especially pleasing is that this also applies to darker backgrounds, where many VA panels clearly struggle. Here motion remains clear, and Philips pleasantly surprised us in that regard. To adjust how motion is displayed there is the "Motion Style" function. It includes two sliders: "Smoothness" and "Blur Reduction," which let you tailor the effect to the content you're watching and your personal preferences. Our suggested settings are shown in the photo. Treat them as a starting point and try different levels of smoothing to see which you prefer.

The OLED910 is excellent for gaming. It supports 144 Hz, so if someone has a powerful PC, they can easily take advantage of that potential. On consoles, 120 Hz is the most important, and everything works perfectly here. There is VRR, an automatic game mode, and even Dolby Vision in games along with an HGiG mode, so we actually get a full package of gaming features. Philips also added a Game Bar, which is a quick menu that shows basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and serves its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be somewhat disappointing for a TV in this class. If someone is connecting two consoles and something additional to eARC - like a soundbar (which doesn't make much sense in this model, but we'll discuss that in the sound section), they'll need to figure things out a bit more. Other than that, the OLED910 has everything we expect from a gaming TV.

Gaming features

When it comes to gaming features, the Philips PQS9000 really has a lot to offer. Four HDMI 2.1 ports let you connect multiple devices without having to decide which one gets the full-capability port. Consoles can use 120 Hz in Full HD, 1440p and 4K, and a PC can also take advantage of 144 Hz at 4K or 240 Hz if you drop down to Full HD. There's also VRR, which matches the refresh rate to the frame rate and prevents screen tearing. Its range goes from 48–240 Hz, with the upper limit applying to Full HD mode.

ALLM is included, so the TV automatically switches into game mode, and HGiG works correctly, which is useful when setting up HDR on a console. There's also a Game Bar for quick access to settings and signal information. The list even includes Dolby Vision gaming, but that option is hard to enjoy because of very high latency. Apart from that caveat, the feature set is really solid.