Update 01/2026
After a series of calibrations of the OLED910 model with our customers, we noticed that the measurement results differ from those we obtained during the initial tests. The factory tuning of the movie mode turns out to be significantly better than our first tests indicated. The white balance is set very precisely, with only a minimal red dominance. The factory color reproduction holds close to reference standards – the average Delta E errors hover around 3-4, which is an excellent result for factory settings. However, there is some concern about how the TV manages brightness. Analysis of the Gamma (SDR) and EOTF (HDR) graphs shows a tendency to excessively "pull" details from shadows. In practice, this means that the image can appear overly bright, resulting in a loss of black depth in favor of the visibility of details that should remain hidden. Of course, this effect can be effectively corrected during professional calibration.
Unfortunately, when it comes to color reproduction straight out of the box, in Filmmaker mode, the OLED910 performs really poorly. The TV overexposes the color blue, and at times it looks almost like a store mode. It gives the impression that the manufacturer has not quite tuned the device correctly. The effect is that the colors look unnatural, and the overall impression is somewhat reminiscent of an exaggerated display from a market showcase. HDR content presents itself much better, where aside from a slight loss of details in blacks, it's hard to find anything to complain about. The problem is that for everyday viewing, SDR materials are actually of the greatest importance – and on the OLED910, they simply look bad and fall significantly short of what we would expect from a TV of this class.
We also took a close look at how Blaupunkt handles colors in movie mode, and here the situation is, to put it briefly, twofold. We must clearly separate what we see in the standard SDR format from what happens when HDR is turned on, as these are two completely different worlds. Let’s start with the better side of the coin. If you plan to watch classic television, YouTube, or older movies on this TV, you can count on really well-tuned colors. In our test sample, the white balance in movie mode was exceptionally accurate, which honestly surprised us. Of course, to not make it too rosy, we noticed some flaws. Looking at the gamma charts, we observed that the processor struggles with properly dimming the image in its brightest parts. Additionally, there is quite strong, at times too aggressive, red saturation, which resulted in noticeable errors in reproducing certain shades. Nevertheless, in general terms, the image in SDR is simply solid and watchable without a grimace on your face. Unfortunately, the magic fades when we re-enter the world of HDR. Here, Blaupunkt behaves as if we suddenly switched it to store mode, and in its worst form. The excess blue in the white balance is so overwhelming that it literally clashes with the eyes, ruining any realism of the scene. Furthermore, the TV interprets brightness very loosely, which, when analyzing the EOTF curve, clearly showed that for most of the time the colors appear simply washed out and lacking depth. This is, by the way, perfectly visible in the color errors that become evident in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which feels forced and not properly refined.