Philips OLED909 vs SAMSUNG OLED S90F (WOLED)

The Philips OLED909 impresses with the quality of its HDR effect, achieving up to 1500 nits of peak brightness in tested scenes. This is an excellent result, placing this television among the best OLED models on the market. The MLA matrix, also used in models like the Panasonic Z95A and LG G4, plays a key role here, allowing for exceptionally bright and detailed reproduction of dynamic scenes. However, it's worth noting that in the most demanding scene from the movie The Meg, the brightness drops to around 700 nits. This is a typical phenomenon in OLED technology, where intensely bright full-screen images cause a limitation of luminance. Nevertheless, the HDR effect still looks very good, and the television performs better than most competitors under similar conditions. The wide color gamut coverage also deserves praise. The OLED909 offers 95% coverage of DCI-P3, ensuring the television can display vivid and realistic colors.

Does the S90F handle not only dark scenes but also bright parts of the image? Definitely yes. Stories about OLEDs as "dark screens" can slowly be regarded as a myth. The Samsung S90F, similar to the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined lights and high contrast. Of course, OLED technology still has its limitations – with very bright, full-screen sequences, such as the test card from the movie The Meg (5th image), the TV can noticeably dim the image. However, it's worth noting that such scenes are quite rare. One can say that the HDR effect is good enough that even mid-range OLED models, like the S90F, can provide a cinematic experience in the home living room.

Like other televisions, the Philips OLED909 has been tested for color reproduction in factory modes. The best mode turned out to be Filmmaker Mode, but despite its name, it is not free of flaws.

The biggest problem is the white balance. Both in HD and 4K HDR content, there is a noticeable dominance of green and red shades, which causes a distinct yellowing of the screen. This effect is particularly visible in test materials, for example in the scene with Tom Cruise in the foreground, where the difference compared to the calibrated image is very clear.

Regarding brightness characteristics, the gamma in HD materials was boosted too much - it was below the reference value of 2.4, which gave the image a "milky" filter and affected the overall clarity. In the case of 4K HDR content, we noticed the opposite phenomenon – there is a clear drop at the beginning of the EOTF curve, indicating problems with reproducing the smallest details in dark scenes. Although the Filmmaker mode offers acceptable quality, noticeable errors in white balance and brightness characteristics show that the television requires additional calibration to fully reveal its potential in color reproduction.

Samsung S90F, like most modern TVs, offers many picture modes, but – in line with our testing tradition – we checked it in its best one, which is the Filmmaker mode. As a result, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially subdued – just closer to what you should see. Of course, "more correct" doesn’t mean "perfect." Our S90F sample unfortunately had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter applied to most scenes. Someone might say that it looks more "cinematic" – because it's warmer – but let's be honest, George Lucas didn't film Star Wars in sepia 😉 (you'll find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a distinct "spike" in brightness – the TV brightened the image more than it should have, making some effects look too intense and diverging from the reference. Thankfully, some of these issues can be eliminated with professional calibration – you can read about its effects later in the review.

Philips OLED909 offers tools for image calibration, which significantly improves its quality. After calibrating the Filmmaker Mode, the television presents a much more natural color reproduction. The white balance after calibration looks very good. Although we noticed slight deviations in the blue hue in HD content, the errors fall within acceptable limits, and the image looks much better than in factory settings. The brightness characteristics, including gamma and EOTF, have also been distinctly improved. The television no longer has issues with excessive brightening or darkening of the image. Both dark and light details are now rendered correctly, making the image look very good in every scene. After calibration, the Filmmaker mode in the Philips OLED909 offers excellent image quality that will meet the expectations of even the more demanding users. The calibration fully utilizes the potential of this model.

After calibration, we managed to eliminate almost all the aforementioned errors. Older movies in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is returning to its rightful place (you're welcome, Star Wars fans), and the colors no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in an almost reference way. Yes, the most demanding users may notice minimal deviations in brightness, but to be honest – most viewers won't even notice that. And it’s no wonder, because the vast majority of errors are below the ΔE 3 threshold, which is below the visibility threshold. After calibration, the S90F (WOLED) becomes a truly excellent display – one that you can enjoy nearly perfect image quality on.

Philips OLED909 offers a distortion reduction feature aimed at smoothing tonal transitions. Unfortunately, the effectiveness of this feature leaves much to be desired. Setting it to "Medium" yields some results, but it comes with the risk of blurring essential details in the image. For this reason, we do not recommend using this option unless you are focused on mitigating visible artifacts at the expense of detail.

When it comes to image scaling, the television presents a very pliable image, which may appeal to viewers who prefer a softer image. Those expecting sharper clarity will also find a solution, as image scaling can be adjusted according to individual preferences in the settings.

Digital image processing in the S90F:

Fortunately, Samsung, as in most of its models, can effectively deal with the unwanted posterization effect in the S90F. The function responsible for this element is noise reduction, which quite nicely smooths out tonal transitions and eliminates unnatural color joins – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with compromises. In addition to improving gradation, it may also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image scaling in the S90F:

In this year's model, Samsung has implemented its own AI processor – NQ4 Gen3, which really manages quite well with upscaling. In our test scenes, the television effectively "pulled up" lower-quality content towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind this entire AI marketing façade lies a certain shortcoming. The S90F does not handle overscan well. If you reach for truly archival materials – like a VHS tape of your parents' wedding – you must reckon with the fact that the lower part of the image may be cut off. The image adaptation function to the resolution simply does not work here as it should.

The Philips OLED909 with a 144 Hz panel offers excellent image fluidity, which should satisfy both movie lovers and gamers. Additionally, the television is equipped with a smoothing feature called "Motion Style," which allows precise adjustment of image fluidity to personal preferences. In the settings, we find two sliders: "Fluidity," which regulates the fluidity of motion in movies, and "Motion Blur Reduction," which helps eliminate minor artifacts and distortions in dynamic scenes. This feature works well, making even fast movements on the screen clear and readable.

S90F really handles motion great – after all, it's an OLED with a 144 Hz panel, so sports and games look simply amazing on it. The picture is smooth, clear, and there's no room for ghosting or blurring that sometimes plagues cheaper LCDs.

The TV is also equipped with motion smoothing settings that allow you to tailor everything to your liking. We have motion blur reduction and judder reduction – you can set it up to make the picture super smooth (even to that soap opera effect), or more cinematic, with the classic "choppiness" of 24 frames. The choice is yours; Samsung doesn't impose anything.

The Philips OLED909 is a television that meets practically all the requirements of gamers. Equipped with ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and support for Dolby Vision, it guarantees excellent gaming experiences. Additionally, the television offers very low input lag, ensuring that the response to player movements is instantaneous, which will be especially appreciated by fans of dynamic games.

The television easily supports any resolution at 120 Hz, and even higher refresh rates. The HGiG feature, responsible for the correct display of HDR content in games, works as it should, making the image in game mode balanced and tailored to the guidelines of console manufacturers.

The OLED909 also includes a Game Bar feature that allows for quick previewing and changing of game-related settings. Although the interface of this solution may seem less visually appealing than that of competitors, it serves its purpose well by offering all the most important options in one place.

When it comes to gaming features – we have absolutely no complaints about the S90F. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The TV operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. It also includes Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus is also noteworthy – Samsung’s proprietary motion smoother, which uniquely works well in games. The image feels smoother without any artificial effects or slowdowns.

It’s also worth mentioning the HGiG feature, which – surprisingly – works correctly. We mention this because Samsung clearly broke something in one of its recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it becomes virtually impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it’s worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.