Philips OLED909 vs Philips OLED770

Direct compare

OLED909

Available screen sizes: 55”65”77”

Available screen sizes: 48”55”65”

Panel type: WRGB OLED

Resolution: 3840x2160

System: Google TV

Model year: 2024

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Panel type: WRGB OLED

Resolution: 3840x2160

System: Titan OS

Model year: 2025

Complete the survey to find out the result

Overall rating

8.1

7.5

  • Movies and series in UHD quality

    8.2

    8.0

  • Classic TV, YouTube

    8.6

    8.6

  • Sports broadcasts (TV and apps)

    8.8

    8.4

  • Gaming on console

    9.5

    9.2

  • TV as a computer monitor

    6.4

    7.6

  • Watching in bright light

    5.7

    4.8

  • Utility functions

    6.7

    5.5

  • Apps

    9.6

    6.7

  • Sound quality

    8.1

    7.0

Advantages

  • Perfect blacks - OLED

  • High HDR brightness

  • Support for advanced HDR formats – HDR10, HDR10+, Dolby Vision, HGiG

  • Good motion fluidity - 144Hz

  • Great gaming compatibility – ALLM, VRR, low input lag

  • One of the best viewing angles on the market

  • Excellent color reproduction after calibration

  • Four-sided Ambilight system

  • GoogleTV operating system – rich selection of applications, voice control, easy operation

  • Good sound quality – built-in soundbar

  • Great image quality typical of OLED – perfect black, infinite contrast

  • AmblightTV system

  • Support for multiple HDR formats including Dolby Vision and HDR10+

  • Great image quality after calibration

  • Decent viewing angles

  • Great motion fluidity – 120Hz OLED panel!

  • Many features for gamers: VRR, ALLM, Dolby Vision Gaming

  • Low input lag

  • 4 HDMI 2.1 ports!

Disadvantages

No like
  • Visible tonal transitions

  • Infrared remote

  • Font display issues (PC)

  • No recording function from built-in tuners and PIP

  • Price compared to competitors

  • TitanOS has very few applications and has annoying bugs.

  • The remote works via infrared.

  • Not the best upscaling quality.

  • Average glare reduction – the screen behaves like a slightly dimmed mirror.

Our verdict

Philips OLED909 is undoubtedly a showcase of engineering by the Dutch manufacturer for 2024. When it comes to picture quality, the TV presents what one can expect from OLED technology – deep blacks and infinite contrast. Additionally, it is equipped with META technology (MLA micro-lenses), which significantly enhances its brightness and further improves the already excellent viewing angles of organic matrix TVs. As a result, HDR effects look phenomenal, and the TV will satisfy most users looking for great image quality in this class of devices. In terms of motion fluidity, the OLED909 does not disappoint either. The 144 Hz panel, combined with a full set of gaming features, such as HDMI 2.1, ALLM, and VRR, makes it an ideal choice for gaming enthusiasts. Both dynamic shooters and spectacular racing games will look smooth and responsive. Regarding usability, the TV is equipped with the Google TV operating system, just like the model OLED809. This solution is significantly better than TitanOS, which can be found in the lower series OLED769 from the Dutch manufacturer. It provides access to a vast number of applications, easy operation, and support for voice assistant functionality. In addition, there is a four-sided Ambilight system that adds magic to every movie night, creating a unique atmosphere. However, it is not a device without flaws. The biggest problem regarding the picture is the average smoothness of tonal transitions – color banding is noticeable in subtle gradients, which may be bothersome for more discerning viewers. In the context of PC collaboration, although it is phenomenal equipment for gamers, it may not be the best choice for text or graphic work due to the lack of chroma 4:4:4 support. In terms of usability, it's worth mentioning a few disappointments. The remote control in this model really impressed us – it is well-designed, and the backlit numeric keypad is a great addition, especially when using the TV in the evening. Unfortunately, it mainly operates on infrared, so we found ourselves irritated several times when we had to aim precisely at the screen. This is a bit strange, considering that in this price range we expected more modern solutions. The lack of recording features or picture-in-picture (PiP) also surprised us – these are features that are often standard in this segment. Despite these drawbacks, the Philips OLED909 is a TV that impresses with its picture quality, gaming features, and unique additions like Ambilight. The biggest question to ask oneself is: is it worth it? It is great equipment, but its high price raises the question of whether it is the best choice in terms of price to quality ratio.

The Philips OLED770 is a television that stands out primarily for its picture quality – the characteristic perfect black and infinite contrast typical of OLEDs make even a regular evening binge-watching a series feel like a small cinematic experience. After calibration, colors gain naturalness and cohesion, and details in dark scenes are separated from lights with surgical precision. It’s a screen that provides a sense of interacting with premium-class technology, even though it is officially a budget OLED in Philips' portfolio. The second pillar on which the OLED770 stands strong is gaming. Here, the manufacturer has really done its homework. VRR works up to 120 Hz, we have automatic gaming mode (ALLM), and input lag in standard HDR10 or SDR modes at 120 Hz can drop to as low as 5 ms – results that will easily satisfy even demanding gamers. And finally, the Ambilight system – for many, this is just a gadget, but during longer sessions it really makes a difference. The colorful LEDs behind the screen dynamically respond to what is happening in the game, and can immerse you even more in the virtual world. That's why one can risk saying that the OLED770 is one of the more interesting budget gaming TVs on the market.

However, not everything shines that brightly, as when we come to the Smart TV aspect… TitanOS is the biggest bottleneck for this model. Theoretically, it has everything you need: access to applications, AirPlay support, and voice commands. In practice, however, the list of applications is limited, screen mirroring often doesn’t work at all, and voice search doesn’t support the Polish language. Moreover, the remote control, despite being well-designed and backlit – operates on infrared, which sounds almost anachronistic in 2025. The system is supposedly fast, but can irritate with errors and instead of encouraging usage, at times rather motivates us to turn it off. And here we come to the crux: the OLED770 is a television that works great as a screen for movies and games, but not necessarily as a multimedia center of the home. For someone who mainly uses a console, home theater, or operator decoder – it will be a hit choice. We get fantastic picture quality, a full set of modern gaming features, and of course the proprietary AmbilightTV backlighting system! But if someone is looking for a TV that is meant to replace everything and serve as a multimedia powerhouse, it’s better to look towards the more expensive Philips models, which offer more refined system solutions like GoogleTV.

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
Other inputs
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Super Premium
BuildQuality-Good
Stand type
Legs
Legs
Bezel colour
Graphite
Graphite
Stand
Swivel
Fixed
Accessories
Stand
Stand

Contrast and black detail

10/10

10/10

Contrast:

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED770 Contrast and black detail

Result

:1

Review Philips OLED770 Contrast and black detail

Result

:1

Review Philips OLED770 Contrast and black detail

Result

:1

Review Philips OLED770 Contrast and black detail

Result

:1

Review Philips OLED770 Contrast and black detail

Result

:1

Halo effect and black detail visibility:

Review Philips OLED909 Contrast and black detail
Review Philips OLED770 Contrast and black detail

Philips OLED909 in the category of contrast and black presents exemplary achievements characteristic of OLED technology. Tests on five screens confirmed infinite contrast, making the television an ideal choice for movie lovers in darkened rooms. A scene from the film Oblivion impresses with the excellent separation of light from the lamp, allowing for full appreciation of the precise reproduction of even the smallest details. The scene from the film Sicario 2 also performs well, where the bright lights of the helicopter were perfectly separated from the dark background. However, in the same scene, the phenomenon of desaturation, or loss of color saturation, is noticeable. Although this is not directly related to the assessment of contrast and black, it is worth mentioning, especially if perfect color reproduction in every situation is crucial. Despite this minor blemish, the black generated by the Philips OLED909 remains incredibly deep and deserves the highest marks.

In terms of black and contrast, the Philips OLED770 does not introduce any revolution – but with OLEDs, it would be hard to expect one. The organic matrix allows for complete dimming of individual pixels, which in practice gives us almost perfect black and contrast reaching infinity. Regardless of whether we are watching night scenes in movies or scenes full of small bright points, the television precisely separates details from the background. There are no halo effects or other artifacts typical of LCD TVs with local dimming. By choosing an OLED – also in the form of model 770 – you can be assured that in this category the picture will look outstanding.

HDR effect quality

7.8/10

6/10

Supported formats
HDR10, HDR10+, Dolby Vision, HLG
HDR10, Dolby Vision, HLG
Color gamut coverage
DCI P3: 95.5%, Bt.2020: 71.5%
DCI P3: 99.0%, Bt.2020: 74.5%

Luminance measurements in HDR:

Review Philips OLED909 Brightness measurement

Result

1394 nit

Review Philips OLED909 Brightness measurement

Result

1471 nit

Review Philips OLED909 Brightness measurement

Result

1594 nit

Review Philips OLED909 Brightness measurement

Result

1552 nit

Review Philips OLED909 Brightness measurement

Result

708 nit

Review Philips OLED770 Brightness measurement

Result

546 nit

Review Philips OLED770 Brightness measurement

Result

657 nit

Review Philips OLED770 Brightness measurement

Result

726 nit

Review Philips OLED770 Brightness measurement

Result

704 nit

Review Philips OLED770 Brightness measurement

Result

275 nit

Scene from the movie “Pan” (about 2800 nits)

Review Philips OLED909 HDR effect quality
Review Philips OLED770 HDR effect quality

Scene from the movie “Billy Lynn” (about 1100 nits)

Review Philips OLED909 HDR effect quality
Review Philips OLED770 HDR effect quality

Static HDR10

Review Philips OLED909 HDR effect quality
Review Philips OLED770 HDR effect quality

Dynamic: Dolby Vision

Dynamic: Dolby Vision

Review Philips OLED909 HDR effect quality
Review Philips OLED770 HDR effect quality

HDR luminance chart:

Philips OLED770

HDR luminance

Luminance of RGB colors

Philips OLED909

HDR luminance

Luminance of RGB colors

The Philips OLED909 impresses with the quality of its HDR effect, achieving up to 1500 nits of peak brightness in tested scenes. This is an excellent result, placing this television among the best OLED models on the market. The MLA matrix, also used in models like the Panasonic Z95A and LG G4, plays a key role here, allowing for exceptionally bright and detailed reproduction of dynamic scenes. However, it's worth noting that in the most demanding scene from the movie The Meg, the brightness drops to around 700 nits. This is a typical phenomenon in OLED technology, where intensely bright full-screen images cause a limitation of luminance. Nevertheless, the HDR effect still looks very good, and the television performs better than most competitors under similar conditions. The wide color gamut coverage also deserves praise. The OLED909 offers 95% coverage of DCI-P3, ensuring the television can display vivid and realistic colors.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

Factory color reproduction

7.6/10

6.2/10

Review Philips OLED909 Factory color reproduction
Review Philips OLED770 Factory color reproduction

Factory Mode

After calibration

Review Philips OLED909 Factory color reproduction
Review Philips OLED770 Factory color reproduction

Factory Mode

After calibration

Like other televisions, the Philips OLED909 has been tested for color reproduction in factory modes. The best mode turned out to be Filmmaker Mode, but despite its name, it is not free of flaws.

The biggest problem is the white balance. Both in HD and 4K HDR content, there is a noticeable dominance of green and red shades, which causes a distinct yellowing of the screen. This effect is particularly visible in test materials, for example in the scene with Tom Cruise in the foreground, where the difference compared to the calibrated image is very clear.

Regarding brightness characteristics, the gamma in HD materials was boosted too much - it was below the reference value of 2.4, which gave the image a "milky" filter and affected the overall clarity. In the case of 4K HDR content, we noticed the opposite phenomenon – there is a clear drop at the beginning of the EOTF curve, indicating problems with reproducing the smallest details in dark scenes. Although the Filmmaker mode offers acceptable quality, noticeable errors in white balance and brightness characteristics show that the television requires additional calibration to fully reveal its potential in color reproduction.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

Color reproduction after calibration

9/10

9/10

Review Philips OLED909 Color reproduction after calibration
Review Philips OLED770 Color reproduction after calibration
Review Philips OLED909 Color reproduction after calibration
Review Philips OLED770 Color reproduction after calibration

Philips OLED909 offers tools for image calibration, which significantly improves its quality. After calibrating the Filmmaker Mode, the television presents a much more natural color reproduction. The white balance after calibration looks very good. Although we noticed slight deviations in the blue hue in HD content, the errors fall within acceptable limits, and the image looks much better than in factory settings. The brightness characteristics, including gamma and EOTF, have also been distinctly improved. The television no longer has issues with excessive brightening or darkening of the image. Both dark and light details are now rendered correctly, making the image look very good in every scene. After calibration, the Filmmaker mode in the Philips OLED909 offers excellent image quality that will meet the expectations of even the more demanding users. The calibration fully utilizes the potential of this model.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

Smoothness of tonal transitions

4.6/10

7.6/10

Review Philips OLED909 Smoothness of tonal transitions
Review Philips OLED770 Smoothness of tonal transitions
Review Philips OLED909 Smoothness of tonal transitions
Review Philips OLED770 Smoothness of tonal transitions
Review Philips OLED909 Smoothness of tonal transitions
Review Philips OLED770 Smoothness of tonal transitions
Review Philips OLED909 Smoothness of tonal transitions
Review Philips OLED770 Smoothness of tonal transitions

The Philips OLED909 performs averagely in the category of fluid tonal transitions. The WOLED panel used in this model is not known for handling tonal transitions perfectly, and in the case of the OLED909, it appears to be slightly worse than competing models with similar panels. Subtle transitions and color connections are noticeable in bright and dark parts of the image, which may be particularly visible on more demanding scenes with subtle gradients. This effect can impact the perception of content, especially for users who pay attention to such details.

In this category, there is a noticeable improvement compared to last year's Philips models. The OLED770 handles color gradation significantly better, and strongly visible transitions or artificial bands appear less frequently than before. Interestingly, we achieved the best results in dark scenes – where most televisions, especially those with WOLED panels, have the most difficulties. A good example is a shot with an actor floating in red water – the transition from intense red to black looks almost perfect here, without the typical "steps." The situation is somewhat worse in the case of bright parts of the image. With extremely bright gradients, especially near white, the television has trouble maintaining smoothness. This can be noticed, for example, in a scene from the movie Kingsman, where subtle sunrise bands appear in the background of the bright sky with the sun instead of a smooth blur. Fortunately, these situations are relatively rare, and in everyday viewing, the OLED770 presents itself very solidly and does not break immersion as it did in last year's models.

Image scaling and smoothness of tonal transitions

6.9/10

7/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
OK

Smooth transition function

Review Philips OLED909 Image scaling and smoothness of tonal transitions
Review Philips OLED770 Image scaling and smoothness of tonal transitions

Image without overscan on the SD signal

Review Philips OLED909 Image scaling and smoothness of tonal transitions
Review Philips OLED770 Image scaling and smoothness of tonal transitions

Philips OLED909 offers a distortion reduction feature aimed at smoothing tonal transitions. Unfortunately, the effectiveness of this feature leaves much to be desired. Setting it to "Medium" yields some results, but it comes with the risk of blurring essential details in the image. For this reason, we do not recommend using this option unless you are focused on mitigating visible artifacts at the expense of detail.

When it comes to image scaling, the television presents a very pliable image, which may appeal to viewers who prefer a softer image. Those expecting sharper clarity will also find a solution, as image scaling can be adjusted according to individual preferences in the settings.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

Blur and motion smoothness

8.5/10

8.4/10

Maximum refresh rate of the panel
144Hz
120Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
No
No
BFI function 120Hz
No
No
Brightness drop with BFI
-%
-%

Blur (native resolution, maximum refresh rate):

Smużenie ():

Smużenie (4K@144Hz):

The Philips OLED909 with a 144 Hz panel offers excellent image fluidity, which should satisfy both movie lovers and gamers. Additionally, the television is equipped with a smoothing feature called "Motion Style," which allows precise adjustment of image fluidity to personal preferences. In the settings, we find two sliders: "Fluidity," which regulates the fluidity of motion in movies, and "Motion Blur Reduction," which helps eliminate minor artifacts and distortions in dynamic scenes. This feature works well, making even fast movements on the screen clear and readable.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

Console compatibility and gaming features

10/10

10/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    40 - 144Hz
    40 - 120Hz
  • Dolby Vision Game Mode
    Yes
    Yes
  • Correct implementation of HGIG
    Yes
    Yes
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    Yes
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

The Philips OLED909 is a television that meets practically all the requirements of gamers. Equipped with ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and support for Dolby Vision, it guarantees excellent gaming experiences. Additionally, the television offers very low input lag, ensuring that the response to player movements is instantaneous, which will be especially appreciated by fans of dynamic games.

The television easily supports any resolution at 120 Hz, and even higher refresh rates. The HGiG feature, responsible for the correct display of HDR content in games, works as it should, making the image in game mode balanced and tailored to the guidelines of console manufacturers.

The OLED909 also includes a Game Bar feature that allows for quick previewing and changing of game-related settings. Although the interface of this solution may seem less visually appealing than that of competitors, it serves its purpose well by offering all the most important options in one place.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.

Input lag

10/10

9.8/10

SDR

1080p60
13 ms
14 ms
1080p120
5 ms
5 ms
2160p60
13 ms
13 ms
2160p120
5 ms
5 ms

HDR

2160p60
13 ms
13 ms
2160p120
5 ms
5 ms
4320p60

Dolby Vision

2160p60 DV
13 ms
30 ms
2160p120 DV
6 ms

Philips OLED909 achieves excellent results in the input lag category. Values of 13 ms at 60 Hz and 5 ms at 120 Hz are among the best results available on the market. Such low input lag ensures immediate response, which is crucial for gamers expecting maximum precision in dynamic games. The performance in Dolby Vision mode deserves special praise, where low input lag is also maintained. This allows gamers to enjoy not only smooth gameplay but also the full potential of HDR game visuals without any compromises. Philips OLED909 is, in this respect, one of the best choices for gaming enthusiasts.

As we mentioned earlier, the only anomaly that was detected during testing is the Dolby Vision Gaming mode. In this setting, the latency can reach up to 30 ms. This is not a particularly impressive result, and more demanding players may turn up their noses at it, but in practice – during casual sessions – the difference will not be significantly noticeable. On the other hand, the standard HDR10 and SDR modes perform much better. With a 120 Hz signal, the input lag drops to a minimal 5 ms, which is an outstanding result and places the OLED770 among the top TVs suitable for dynamic gaming. In other words, if someone is not insistent on Dolby Vision on the Xbox, the gaming experience will be fast, smooth, and without unnecessary delays!

Compatibility with PC

6.4/10

7.6/10

Chroma 444 (maximum resolution and refresh rate)
No
Yes
Font clarity
Average
Good
Readability of dark text and shapes
Good
Very Good
Input lag in PC mode (4K, maximum refresh rate)
5ms
5ms
Matrix subpixel arrangement
RWBG
RWBG
Max refresh rate
144Hz
120Hz
G-Sync
Yes
Yes
Review Philips OLED909 Compatibility with PC
Review Philips OLED770 Compatibility with PC

Philips OLED909 is a good choice for gaming on a computer. The television supports G-SYNC, provides very low input lag, and offers a refresh rate of 144 Hz in PC mode, making it an ideal solution for gamers who value smooth and responsive gameplay. However, for everyday work with text or graphics, the situation is a bit worse. While the readability of fonts is at an acceptable level, up close, it can be noticed that they appear slightly blurry. This is due to the lack of full implementation of chroma 4:4:4, which is responsible for perfect sharpness and clarity of fonts.

OLED909 will perform excellently in gaming applications, but for those planning to use the television mainly for text work, it may be less suitable. In such cases, it is worth considering a device with full support for chroma 4:4:4.

Philips has learned from previous models and finally improved the implementation of chroma 4:4:4. This is important news for those planning to connect their TV to a computer, as it means no issues with sharpness and font readability. The text appears clear and legible, so the OLED770 can easily be called an excellent screen for office work or browsing the internet. Of course, very demanding users may notice some imperfections resulting from the WRGB pixel layout typical of WOLED panels, but in practice, this does not significantly affect comfort. The TV also performs well in games launched from PC. The panel allows for real refresh rates up to 120 Hz, and with low input lag, it provides a very smooth image without visible stutters. The only things missing are support for G-Sync and – as we mentioned earlier – a proper 144 Hz mode, but despite this, the overall performance is really solid. For those looking for a universal screen for both computer and console use, the OLED770 is a choice that is hard to overlook.

Viewing angles

9.7/10

7.7/10

Brightness drop at an angle of 45 degrees
5%
28%

Philips OLED909 offers one of the best viewing angles available on the market. OLEDs are renowned for their excellent picture quality from various angles, but the use of micro-lens technology further enhances this ability. As a result, the television maintains excellent colors, contrast, and brightness even when viewing the picture from a significant angle. In practice, the OLED909 performs so well that it can compete even with televisions equipped with QD-OLED technology, which also provides wide viewing angles. This makes the television ideal for large rooms and watching together from different positions, without fear of losing picture quality.

In terms of viewing angles, the Philips OLED770 presents a very high level typical of OLEDs. The image remains clear and saturated even when we look at the screen from the side – there is virtually no drop in contrast or color fading. In this category, it is only outperformed by QD-OLED panels, which can be found either in very expensive premium models or in one exceptional case – the 55-inch Samsung S85F. In everyday use, however, the differences are hard to notice, and the OLED770 performs almost perfectly. Only at truly extreme angles can a slight degradation in colors be observed.

TV efficiency during daytime

5.7/10

4.8/10

Matrix coating
Glare
Glare
Reflection suppression
Good
Decent
Black levels during daytime
Average
Very Good
Review Philips OLED909 TV efficiency during daytime
Review Philips OLED770 TV efficiency during daytime
Review Philips OLED909 TV efficiency during daytime
Review Philips OLED770 TV efficiency during daytime

Matrix brightness

Average luminance SDR

Philips OLED770: 249 cd/m2

Philips OLED909: 427 cd/m2

Philips OLED909, despite the glossy surface of the panel, handles glare from direct light hitting the screen quite well. This is especially useful in brighter rooms where reflections can interfere with viewing. However, the use of micro-lens technology has its limitations – black levels during the day take on a slightly pinkish hue. A similar, albeit more pronounced phenomenon can be observed in QD-OLED panels.

When it comes to brightness, the OLED909 achieves an average brightness in SDR of 430 cd/m². This is enough to comfortably use the TV even in moderately challenging lighting conditions. Nevertheless, it is worth remembering that the brightness levels of OLEDs still fall behind TVs with mini-LED technology, which can be several times brighter.

OLED770 is not one of the brightest TVs, so it is hard to recommend it for very sunny living rooms. In a bright room, its limitations quickly become apparent – the screen reflects light and acts more like a slightly dimmed mirror. Reflection handling is average, and in direct light, the screen performs poorly. Fortunately, the panel coating does not distort colors, so even during the day, hues remain natural, and blacks do not dramatically lose their depth. Nevertheless, it’s hard to say that the OLED770 is a TV made for bright spaces – it would definitely perform better in a dimly lit living room or a bedroom, where its strengths can fully resonate.

Details about the matrix

Backlight Type
Software version during testing
TPM231WW_R.101.002.038.221
TPN258E_VO58.002.179.041
Image processor
mt5896 3gb ram

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Philips OLED909 TV details about the matrix
Review Philips OLED770 TV details about the matrix

Philips OLED909

Philips OLED770

TV features

6.7/10

5.5/10

  • HDMI inputs
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    No
  • Recording programming
    No
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    No
    No
  • Backlit remote control
    Yes
    Yes
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    No
    No

Smart features:

  • AirPlay
    Yes
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    No
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    No
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Philips OLED909 TV features
Review Philips OLED909 TV features
Review Philips OLED909 TV features
Review Philips OLED909 TV features
Review Philips OLED770 TV features
Review Philips OLED770 TV features
Review Philips OLED770 TV features
Review Philips OLED770 TV features
Review Philips OLED770 TV features
Review Philips OLED770 TV features
Review Philips OLED770 TV features
Review Philips OLED770 TV features

In the OLED909 model, Philips has abandoned its proprietary Titan OS system in favor of Google TV. This solution provides users with significantly greater possibilities, especially in terms of app availability. Google TV offers a vast library of programs to download, from popular streaming services to tools and games. The system also supports voice commands, making it easier to search for content and manage the device, enhancing the comfort of daily use.

In terms of usability features, the television also performs well. It includes support for AirPlay and Miracast technologies, which allow for easy streaming of audio and video from other devices. Additionally, the TV seamlessly supports external accessories, such as mice or keyboards, enabling it to act as a more versatile entertainment center. However, it is worth noting that the OLED909 does not include the PiP (picture-in-picture) feature or the ability to record programs from built-in tuners. A novelty in this model is the backlit remote, which looks attractive and operates in hybrid mode – it can function as a smart remote, and upon pressing the appropriate button, the numeric keypad is also illuminated. Unfortunately, its operation can be irritating, as it relies on standard infrared control, and the only function that supports RF (radio) technology is voice command functionality.

The Philips OLED909 also stands out from other models with its four-sided Ambilight system. This allows the TV to create dynamic lighting around the screen that adapts to the displayed content. This solution not only enhances the feeling of immersion but also improves viewing comfort in darker rooms. Ambilight remains one of the most distinctive features of Philips televisions, which is hard to find with competitors.

User Functions

Let's start with the basics, that is, the classic functions of a television. The Philips OLED770 doesn't turn the table over; we have a standard EPG interface, the ability to connect devices via Bluetooth, and a few simple configuration options including teletext. An interesting feature is the presence of a jack input, which is now becoming rare. However, it will be appreciated by owners of older receivers or wired headphones. The remote control gives a good impression – it is ergonomic and has a backlit numeric keypad – but here too, there is a sense of a step back. It operates on infrared, so you have to aim at the TV, and by 2025, we would expect full wireless support. The exception is voice commands, which use Bluetooth, but there's no reason for euphoria here either.

SmartTV Features – TitanOS

Speaking of voice – let's move on to the Smart TV system, which is an element that today largely defines the daily comfort of using a television. Here, the OLED770 clearly falls behind the competition. TitanOS works fast enough that it’s hard to call it a tragedy, but daily use can be frustrating due to minor errors and shortcomings. Theoretically, we get support for AirPlay, but on the other hand, screen mirroring didn’t work at all in practice. Voice search? Yes, but only through Amazon Alexa and without support for the Polish language. In other words, the features are there, but when we try to use them, we find their usefulness is severely limited, even downright useless. And it is Smart TV that becomes the biggest bottleneck for the OLED770. The picture can impress, gaming is great, Ambilight provides a unique atmosphere – but when we move to the daily use of apps and services, we feel a lack.

Ambilight – Philips OLED770

Although in terms of smart functionality, the Philips OLED770 performs rather average, it has something in store that the competition sincerely envies. We are, of course, talking about the three-sided Ambilight system, which has been a trademark of this brand's televisions for years. LED lights placed on the back of the casing dynamically illuminate the wall in colors matched to what is currently happening on the screen. The effect is simple but very suggestive – the image seems to extend beyond the edges of the TV, giving us the impression that the screen has suddenly grown by a few extra inches. During a movie screening, it can create an atmosphere, in games it increases immersion, and during everyday TV viewing, it simply pleases the eye. It is this addition that makes, despite the limitations of TitanOS, the OLED770 have something that can attract attention and give it character.

Playing files from USB

7.9/10

8.5/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
No
PNG
Yes
Yes
GIF
Yes
Yes
WebP
Yes
No
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
No
12 Mpix
Yes
No
16 Mpix
Yes
Yes
20 Mpix
Yes
No
24 Mpix
Yes
No
28 Mpix
Yes
No
32 Mpix
Yes
Yes

The Philips OLED909 has a built-in multimedia player that easily handles most popular video, audio, and subtitle file formats. However, it is worth noting that the pre-installed player does not support Polish characters in subtitles, which can be inconvenient when watching content from USB. Fortunately, thanks to the Google TV system, this flaw can be easily circumvented. You just need to download an alternative player from a wide range of available applications that will provide full support for Polish characters and additional features, such as more advanced subtitle settings or support for less common formats. This means that even minor shortcomings of the factory software do not pose a significant problem for users.

The built-in media player in the Philips OLED770 works quite well, especially when it comes to subtitles – practically every format we threw at it was handled correctly, which will certainly please those watching movies from their own library. However, certain reservations arise with photo support. Not all resolutions are recognized, which may catch users off guard who are used to browsing photographs from classic cameras or older memory cards. Other than that, everything works properly – it's just worth making sure that the television can handle the files we actually want to play on it.

Apps

9.6/10

6.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
No
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
No
Apple_TV_Plus
No
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce Now!
No
Amazon Luna
OK
Boosteroid
No
Steam Link

Sound

8.1/10

7/10

  • Maximum volume
    -
    80dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    Yes
  • DTS:X in DTS-HD MA
    Yes
    Yes
  • DTS-HD Master Audio
    Yes
    Yes

The Philips OLED909 stands out with its built-in soundbar featuring a navy blue fabric finish, branded with the renowned Bowers & Wilkins. At the bottom of the screen, we find a solid speaker system, additionally supported by a built-in subwoofer at the back of the casing. The sound quality is truly impressive for the class of this device. The soundbar delivers clear and detailed sound, effectively handling both dialogues and sound effects in movies and games.

When it comes to sound, the Philips OLED770 performs quite well, although you can't expect strong bass. For regular TV watching, streaming services, or series, its capabilities are more than sufficient – dialogues are clear, and the overall tonal balance is at a decent level. However, when we want to feel the true impact in cinematic productions or games, it quickly becomes apparent that there’s a lack of solid low-end frequencies. In such situations, a natural complement is an additional soundbar or audio system that will allow taking advantage of the excellent picture quality.

On the positive side, versatility in format handling should be noted. The OLED770 works with virtually all popular codecs, including Dolby Atmos, DTS:X, and Dolby TrueHD. This means that by connecting external audio equipment, one can count on a full sound experience, even if the built-in speakers in the television do not make a spectacular impression.

Acoustic Measurements

No acoustic data

80dBC (Max)

75dBC