Philips OLED909 vs Hisense U7Q PRO

The Philips OLED909 impresses with the quality of its HDR effect, achieving up to 1500 nits of peak brightness in tested scenes. This is an excellent result, placing this television among the best OLED models on the market. The MLA matrix, also used in models like the Panasonic Z95A and LG G4, plays a key role here, allowing for exceptionally bright and detailed reproduction of dynamic scenes. However, it's worth noting that in the most demanding scene from the movie The Meg, the brightness drops to around 700 nits. This is a typical phenomenon in OLED technology, where intensely bright full-screen images cause a limitation of luminance. Nevertheless, the HDR effect still looks very good, and the television performs better than most competitors under similar conditions. The wide color gamut coverage also deserves praise. The OLED909 offers 95% coverage of DCI-P3, ensuring the television can display vivid and realistic colors.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

Like other televisions, the Philips OLED909 has been tested for color reproduction in factory modes. The best mode turned out to be Filmmaker Mode, but despite its name, it is not free of flaws.

The biggest problem is the white balance. Both in HD and 4K HDR content, there is a noticeable dominance of green and red shades, which causes a distinct yellowing of the screen. This effect is particularly visible in test materials, for example in the scene with Tom Cruise in the foreground, where the difference compared to the calibrated image is very clear.

Regarding brightness characteristics, the gamma in HD materials was boosted too much - it was below the reference value of 2.4, which gave the image a "milky" filter and affected the overall clarity. In the case of 4K HDR content, we noticed the opposite phenomenon – there is a clear drop at the beginning of the EOTF curve, indicating problems with reproducing the smallest details in dark scenes. Although the Filmmaker mode offers acceptable quality, noticeable errors in white balance and brightness characteristics show that the television requires additional calibration to fully reveal its potential in color reproduction.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

Philips OLED909 offers tools for image calibration, which significantly improves its quality. After calibrating the Filmmaker Mode, the television presents a much more natural color reproduction. The white balance after calibration looks very good. Although we noticed slight deviations in the blue hue in HD content, the errors fall within acceptable limits, and the image looks much better than in factory settings. The brightness characteristics, including gamma and EOTF, have also been distinctly improved. The television no longer has issues with excessive brightening or darkening of the image. Both dark and light details are now rendered correctly, making the image look very good in every scene. After calibration, the Filmmaker mode in the Philips OLED909 offers excellent image quality that will meet the expectations of even the more demanding users. The calibration fully utilizes the potential of this model.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

Philips OLED909 offers a distortion reduction feature aimed at smoothing tonal transitions. Unfortunately, the effectiveness of this feature leaves much to be desired. Setting it to "Medium" yields some results, but it comes with the risk of blurring essential details in the image. For this reason, we do not recommend using this option unless you are focused on mitigating visible artifacts at the expense of detail.

When it comes to image scaling, the television presents a very pliable image, which may appeal to viewers who prefer a softer image. Those expecting sharper clarity will also find a solution, as image scaling can be adjusted according to individual preferences in the settings.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

The Philips OLED909 with a 144 Hz panel offers excellent image fluidity, which should satisfy both movie lovers and gamers. Additionally, the television is equipped with a smoothing feature called "Motion Style," which allows precise adjustment of image fluidity to personal preferences. In the settings, we find two sliders: "Fluidity," which regulates the fluidity of motion in movies, and "Motion Blur Reduction," which helps eliminate minor artifacts and distortions in dynamic scenes. This feature works well, making even fast movements on the screen clear and readable.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

The Philips OLED909 is a television that meets practically all the requirements of gamers. Equipped with ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and support for Dolby Vision, it guarantees excellent gaming experiences. Additionally, the television offers very low input lag, ensuring that the response to player movements is instantaneous, which will be especially appreciated by fans of dynamic games.

The television easily supports any resolution at 120 Hz, and even higher refresh rates. The HGiG feature, responsible for the correct display of HDR content in games, works as it should, making the image in game mode balanced and tailored to the guidelines of console manufacturers.

The OLED909 also includes a Game Bar feature that allows for quick previewing and changing of game-related settings. Although the interface of this solution may seem less visually appealing than that of competitors, it serves its purpose well by offering all the most important options in one place.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.