Philips OLED909 vs Haier K85F

Direct comparison

OLED909

K85F / K85FUX

Available screen sizes: 55”65”77”

Available screen sizes: 55”65”75”

Panel type: WRGB OLED

Resolution: 3840x2160

System: Google TV

Model year: 2024

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Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Overall rating

8.1

5.4

  • Movies and series in UHD quality

    8.2

    5.2

  • Classic TV, YouTube

    8.6

    5.2

  • Sports broadcasts (TV and apps)

    8.8

    4.6

  • Gaming on console

    9.5

    6.4

  • TV as a computer monitor

    6.4

    6.0

  • Watching in bright light

    5.7

    4.1

  • Utility functions

    6.7

    5.5

  • Apps

    9.6

    9.6

  • Sound quality

    8.1

    4.8

Advantages

  • Perfect blacks - OLED

  • High HDR brightness

  • Support for advanced HDR formats – HDR10, HDR10+, Dolby Vision, HGiG

  • Good motion fluidity - 144Hz

  • Great gaming compatibility – ALLM, VRR, low input lag

  • One of the best viewing angles on the market

  • Excellent color reproduction after calibration

  • Four-sided Ambilight system

  • GoogleTV operating system – rich selection of applications, voice control, easy operation

  • Good sound quality – built-in soundbar

  • Low input lag, great for gaming

  • Surprisingly good file player via USB

  • High contrast and decent blacks (VA panel)

  • Good text readability in PC monitor mode

  • Presence of gaming features: ALLM and VRR

  • Access to many applications thanks to GoogleTV

Disadvantages

No like
  • Visible tonal transitions

  • Infrared remote

  • Font display issues (PC)

  • No recording function from built-in tuners and PIP

  • Price compared to competitors

  • Catastrophic picture quality in HDR mode

  • Poor quality of workmanship and fit of materials

  • Slow, glitchy, and poorly translated Google TV system

  • Very poor sound quality from built-in speakers

  • Problematic remote (and no batteries included)

  • Poor viewing angles

  • Low brightness and weak anti-reflective coating

  • Low color gamut coverage

Our verdict

Philips OLED909 is undoubtedly a showcase of engineering by the Dutch manufacturer for 2024. When it comes to picture quality, the TV presents what one can expect from OLED technology – deep blacks and infinite contrast. Additionally, it is equipped with META technology (MLA micro-lenses), which significantly enhances its brightness and further improves the already excellent viewing angles of organic matrix TVs. As a result, HDR effects look phenomenal, and the TV will satisfy most users looking for great image quality in this class of devices. In terms of motion fluidity, the OLED909 does not disappoint either. The 144 Hz panel, combined with a full set of gaming features, such as HDMI 2.1, ALLM, and VRR, makes it an ideal choice for gaming enthusiasts. Both dynamic shooters and spectacular racing games will look smooth and responsive. Regarding usability, the TV is equipped with the Google TV operating system, just like the model OLED809. This solution is significantly better than TitanOS, which can be found in the lower series OLED769 from the Dutch manufacturer. It provides access to a vast number of applications, easy operation, and support for voice assistant functionality. In addition, there is a four-sided Ambilight system that adds magic to every movie night, creating a unique atmosphere. However, it is not a device without flaws. The biggest problem regarding the picture is the average smoothness of tonal transitions – color banding is noticeable in subtle gradients, which may be bothersome for more discerning viewers. In the context of PC collaboration, although it is phenomenal equipment for gamers, it may not be the best choice for text or graphic work due to the lack of chroma 4:4:4 support. In terms of usability, it's worth mentioning a few disappointments. The remote control in this model really impressed us – it is well-designed, and the backlit numeric keypad is a great addition, especially when using the TV in the evening. Unfortunately, it mainly operates on infrared, so we found ourselves irritated several times when we had to aim precisely at the screen. This is a bit strange, considering that in this price range we expected more modern solutions. The lack of recording features or picture-in-picture (PiP) also surprised us – these are features that are often standard in this segment. Despite these drawbacks, the Philips OLED909 is a TV that impresses with its picture quality, gaming features, and unique additions like Ambilight. The biggest question to ask oneself is: is it worth it? It is great equipment, but its high price raises the question of whether it is the best choice in terms of price to quality ratio.

The debut of the Haier brand in the European TV market with the K85F model gives the impression of being rushed, and after thorough testing, it feels almost unfinished. Analyzing this product, we come to a fundamental conclusion: its biggest problem is not the quality of the panel used. Given its price segment, this is simply average, with the typical advantages of VA technology in the form of high contrast and equally typical disadvantages such as poor viewing angles. What actually disqualifies this model as a home entertainment center is the glaring lack of engineering and, above all, software refinement. The list of shortcomings is long and starts from the first contact with the device. Careless assembly, which could have been avoided at the quality control stage, a poorly optimized and poorly translated Google TV system, and annoying issues with such basic functions as pairing the remote—these all contribute to the picture of a product that seems to have been released to market without due diligence. The catastrophic picture quality in HDR mode, resulting not only from low brightness but also from a complete lack of intelligent adaptation to the signal, only adds to this disappointing image. However, it turns out that this model has its second, surprising face. It is enough to look at it not through the prism of a home TV, but rather as a large and cheap display for special tasks. Then its shortcomings take a backseat, and unexpected advantages come to the forefront: an exceptionally well-functioning media player with USB, outstanding font readability from a PC, and access to a huge database of applications. In such a role—as a screen in a conference room, hotel lobby, or simple advertising player—the Haier K85F performs surprisingly well. For the typical user seeking a reliable and simply well-functioning TV for the living room in 2025, however, the Haier K85F is a proposition that is extremely difficult to recommend with a clear conscience. It is a product full of contradictions that fails in its primary function intended by the manufacturer on too many fronts.

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
4 x HDMI 2.0, 0 x HDMI 2.1
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Super Premium
BuildQuality-Budget
Stand type
Legs
Legs
Bezel color
Graphite
Black
Stand
Swivel
Fixed
Accessories
Stand
Stand

Contrast and black detail

10/10

5.6/10

Local dimming function: No

Contrast:

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Haier K85F Contrast and black detail

Result

3,550:1

Review Haier K85F Contrast and black detail

Result

5,200:1

Review Haier K85F Contrast and black detail

Result

5,350:1

Review Haier K85F Contrast and black detail

Result

5,400:1

Review Haier K85F Contrast and black detail

Result

3,500:1

Halo effect and black detail visibility:

Review Philips OLED909 Contrast and black detail
Review Haier K85F Contrast and black detail
Review Philips OLED909 Contrast and black detail
Review Haier K85F Contrast and black detail

Philips OLED909 in the category of contrast and black presents exemplary achievements characteristic of OLED technology. Tests on five screens confirmed infinite contrast, making the television an ideal choice for movie lovers in darkened rooms. A scene from the film Oblivion impresses with the excellent separation of light from the lamp, allowing for full appreciation of the precise reproduction of even the smallest details. The scene from the film Sicario 2 also performs well, where the bright lights of the helicopter were perfectly separated from the dark background. However, in the same scene, the phenomenon of desaturation, or loss of color saturation, is noticeable. Although this is not directly related to the assessment of contrast and black, it is worth mentioning, especially if perfect color reproduction in every situation is crucial. Despite this minor blemish, the black generated by the Philips OLED909 remains incredibly deep and deserves the highest marks.

Well, let's get to the meat of the matter, which is how the Haier K85F handles black levels and contrast. The key information is that the television uses a VA panel, which is crucial for picture quality in dark scenes. Thanks to this, the contrast is really solid – our measurements showed values around 5000:1, which is much better than those of popular IPS panels.

However, it's important to remember that we are talking about budget equipment. So, we should not expect any advanced technologies, such as local dimming. The backlighting works across the entire screen at all times. How did it look during viewing? We took the movie “Oblivion” with its cosmic landscapes for a test, and we also checked classic black bars in other productions. The effect was quite decent. The blacks had a good depth, but they weren't perfectly inky – a slight, bluish glow could be seen, revealing that the backlighting of the panel was still active.

HDR effect quality

7.8/10

3.4/10

Supported formats
HDR10, HDR10+, Dolby Vision, HLG
HDR10
Color gamut coverage
DCI P3: 95.5%, Bt.2020: 71.5%
DCI P3: 81.8%, Bt.2020: 61.4%

Luminance measurements in HDR:

Review Philips OLED909 Brightness measurement

Result

1394 nit

Review Philips OLED909 Brightness measurement

Result

1471 nit

Review Philips OLED909 Brightness measurement

Result

1594 nit

Review Philips OLED909 Brightness measurement

Result

1552 nit

Review Philips OLED909 Brightness measurement

Result

708 nit

Review Haier K85F Brightness measurement

Result

217 nit

Review Haier K85F Brightness measurement

Result

212 nit

Review Haier K85F Brightness measurement

Result

278 nit

Review Haier K85F Brightness measurement

Result

250 nit

Review Haier K85F Brightness measurement

Result

273 nit

Scene from the movie “Pan” (about 2800 nits)

Review Philips OLED909 HDR effect quality
Review Haier K85F HDR effect quality

Scene from the movie “Billy Lynn” (about 1100 nits)

Review Philips OLED909 HDR effect quality
Review Haier K85F HDR effect quality

Static HDR10

Review Philips OLED909 HDR effect quality
Review Haier K85F HDR effect quality

HDR luminance chart:

Haier K85F

HDR luminance

Philips OLED909

HDR luminance

Luminance of RGB colors

The Philips OLED909 impresses with the quality of its HDR effect, achieving up to 1500 nits of peak brightness in tested scenes. This is an excellent result, placing this television among the best OLED models on the market. The MLA matrix, also used in models like the Panasonic Z95A and LG G4, plays a key role here, allowing for exceptionally bright and detailed reproduction of dynamic scenes. However, it's worth noting that in the most demanding scene from the movie The Meg, the brightness drops to around 700 nits. This is a typical phenomenon in OLED technology, where intensely bright full-screen images cause a limitation of luminance. Nevertheless, the HDR effect still looks very good, and the television performs better than most competitors under similar conditions. The wide color gamut coverage also deserves praise. The OLED909 offers 95% coverage of DCI-P3, ensuring the television can display vivid and realistic colors.

Now let's move on to one of the hottest topics in the world of televisions, which is the quality of HDR effect. In the case of the Haier K85F model, we must unfortunately make it clear: if you are looking for equipment to watch content in a wide dynamic range, you should steer clear of this model. The main issue is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what this means – such a value is okay for watching standard SDR materials, but it is absolutely insufficient to show any real benefits of HDR. The image simply lacks the "power" to generate bright, striking bursts. All our measurements and tests on specialist patterns only confirmed this. As if that weren't enough, the television also struggles with color reproduction. In this budget model, we won't find any technologies that expand the color palette, such as quantum dot layers (known in marketing as "QLED"). As a result, the coverage of the DCI-P3 color space, which is crucial for HDR materials, is only about 80%. In practice, this means that the image will not only be dark but also devoid of vibrant, saturated colors that the director wanted to show us.

Factory color reproduction

7.6/10

3.8/10

Review Philips OLED909 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

Review Philips OLED909 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

Like other televisions, the Philips OLED909 has been tested for color reproduction in factory modes. The best mode turned out to be Filmmaker Mode, but despite its name, it is not free of flaws.

The biggest problem is the white balance. Both in HD and 4K HDR content, there is a noticeable dominance of green and red shades, which causes a distinct yellowing of the screen. This effect is particularly visible in test materials, for example in the scene with Tom Cruise in the foreground, where the difference compared to the calibrated image is very clear.

Regarding brightness characteristics, the gamma in HD materials was boosted too much - it was below the reference value of 2.4, which gave the image a "milky" filter and affected the overall clarity. In the case of 4K HDR content, we noticed the opposite phenomenon – there is a clear drop at the beginning of the EOTF curve, indicating problems with reproducing the smallest details in dark scenes. Although the Filmmaker mode offers acceptable quality, noticeable errors in white balance and brightness characteristics show that the television requires additional calibration to fully reveal its potential in color reproduction.

Well, how does the television perform with colors straight from the factory, without any intervention from our side? The Haier K85F offers a full range of picture modes, such as Dynamic or Eco, but for anyone who wants to watch movies according to the creators' intentions, only one really matters: Film mode. This is the mode we focused our tests on, and unfortunately, its name has little to do with reality. The picture in the factory settings is far from what we could call cinematic fidelity and requires many adjustments. Let's start with the white balance, which has a clear lack of red color. In practice, this means that the whole picture has a cool, bluish tint. The situation is even worse when it comes to brightness management, specifically gamma curves (for SDR) and EOTF (for HDR). Their graph resembles a real rollercoaster, which has a disastrous effect on the viewing experience. This results in unnatural dimming of SDR content, causing details in the shadows to get lost, and in the case of HDR – excessive brightness, which further exacerbates the issue of highlights. This combination, meaning too cool white combined with chaotic brightness and excessive blue color saturation, causes enormous errors in color reproduction. Our measurements on a specialized ColorChecker chart showed errors (Delta E) regularly reaching and exceeding values of 8-9. In simpler terms: errors above the threshold of 3 are easily noticeable to the naked eye, so such a result means that the colors on the screen are simply heavily distorted.

Color reproduction after calibration

9/10

6.2/10

Review Philips OLED909 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration
Review Philips OLED909 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration

Philips OLED909 offers tools for image calibration, which significantly improves its quality. After calibrating the Filmmaker Mode, the television presents a much more natural color reproduction. The white balance after calibration looks very good. Although we noticed slight deviations in the blue hue in HD content, the errors fall within acceptable limits, and the image looks much better than in factory settings. The brightness characteristics, including gamma and EOTF, have also been distinctly improved. The television no longer has issues with excessive brightening or darkening of the image. Both dark and light details are now rendered correctly, making the image look very good in every scene. After calibration, the Filmmaker mode in the Philips OLED909 offers excellent image quality that will meet the expectations of even the more demanding users. The calibration fully utilizes the potential of this model.

Well, is there anything we can do about this image? Can professional calibration save the situation? The answer is: both yes and no. It must be clearly stated that there are certain things we cannot overcome. The limitations of the construction itself, namely a poor panel and its narrow color coverage, mean that you can forget about achieving meaningful HDR – we won’t sugarcoat it for you. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is precisely for watching such content, after calibration, that this television begins to make sense. We managed to tame the white balance in our own way. Although the TV only offers basic 2-point adjustment (instead of precise 20-point), it’s not perfect, but we successfully eliminated that unpleasant, cold "chill" in the image. Above all, however, we recorded a significant improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the TV can finally display images without artificially dimming or brightening them. The conclusion is simple: even in the case of such a cheap television, professional adjustment of the settings can achieve a lot and draw out its maximum potential.

Smoothness of tonal transitions

4.6/10

7.6/10

Review Philips OLED909 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Philips OLED909 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Philips OLED909 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Philips OLED909 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions

The Philips OLED909 performs averagely in the category of fluid tonal transitions. The WOLED panel used in this model is not known for handling tonal transitions perfectly, and in the case of the OLED909, it appears to be slightly worse than competing models with similar panels. Subtle transitions and color connections are noticeable in bright and dark parts of the image, which may be particularly visible on more demanding scenes with subtle gradients. This effect can impact the perception of content, especially for users who pay attention to such details.

It's time to address an issue that many may overlook, but to the trained (and not only) eye, it can be quite irritating. We're talking about the smoothness of tonal transitions, or how smoothly the screen displays transitions between very similar shades of one color – for example, on a clear blue sky. We must admit that in this category, the Haier K85F, considering its price, performs quite decently. In bright scenes, such as the aforementioned sky or expansive landscapes in the movie "The Martian," there are no harsh, contrasting bands visible. Indeed, if we look closely, we can spot minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes are on the screen, such as gloomy corridors in games or nighttime landscapes. Here, banding, or the posterization effect, becomes much more noticeable. Transitions in shadows and shades of gray are no longer as smooth and can irritate the more sensitive eye. This is not a level that would completely disqualify the television, but it is evident that this is an area where costs were cut.

Image scaling and smoothness of tonal transitions

6.9/10

4/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
No

Smooth transition function

Review Philips OLED909 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

Image without overscan on the SD signal

Review Philips OLED909 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

Philips OLED909 offers a distortion reduction feature aimed at smoothing tonal transitions. Unfortunately, the effectiveness of this feature leaves much to be desired. Setting it to "Medium" yields some results, but it comes with the risk of blurring essential details in the image. For this reason, we do not recommend using this option unless you are focused on mitigating visible artifacts at the expense of detail.

When it comes to image scaling, the television presents a very pliable image, which may appeal to viewers who prefer a softer image. Those expecting sharper clarity will also find a solution, as image scaling can be adjusted according to individual preferences in the settings.

Let's move on to digital processing and image scaling, that is, how the Haier K85F handles lower resolution signals, for example, from standard television. Right from the start, we encounter an extremely annoying and completely incomprehensible issue – the overscan feature is enabled by default. This means that the television artificially enlarges the image, cropping its edges, and this occurs on every source, even 1080p. To see the full frame, you have to dig into the screen settings every time and manually switch the format to "stretch to 16:9." It's a detail, but incredibly frustrating. The scaling of content to 4K resolution can be described in one word: acceptable. And that's basically it. The image processor does not strip the image of details, nor does it generate jagged edges or other artifacts. It simply does its job, without any fireworks. It's fine, but nothing more. The biggest and most noticeable shortcoming in the digital processing section is the absence of a banding smoothing function. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not implement such a solution, condemning us to watch the imperfections of the panel and low-quality materials in all their glory.

Blur and motion smoothness

8.5/10

4.5/10

Maximum refresh rate of the panel
144Hz
60Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
No
BFI function 60Hz
No
-
BFI function 120Hz
No
-
Brightness drop with BFI
-%
-%

Blur (native resolution, maximum refresh rate):

The Philips OLED909 with a 144 Hz panel offers excellent image fluidity, which should satisfy both movie lovers and gamers. Additionally, the television is equipped with a smoothing feature called "Motion Style," which allows precise adjustment of image fluidity to personal preferences. In the settings, we find two sliders: "Fluidity," which regulates the fluidity of motion in movies, and "Motion Blur Reduction," which helps eliminate minor artifacts and distortions in dynamic scenes. This feature works well, making even fast movements on the screen clear and readable.

The panel in the K85F model operates at a native refresh rate of 60 Hz, which already sets certain expectations for smoothness of the image right from the start. However, we must admit that we were very positively surprised when we found not one, but two separate sliders for motion control in the settings menu: one labeled "Blur Reduction" and the other "De-Judder." Such generosity in this price segment is an absolute rarity, as usually manufacturers offer at most one common option. Unfortunately, our enthusiasm quickly dwindled as fast as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for blur reduction is simply a dummy. Moving it does not produce any visible effect on the screen; thus, only one of the two options actually works.

Console compatibility and gaming features

10/10

4/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    40 - 144Hz
    48 - 60Hz
  • Dolby Vision Game Mode
    Yes
    No
  • Correct implementation of HGIG
    Yes
    No
  • 1080p@120Hz
    Yes
    No
  • 1440p@120Hz
    Yes
    No
  • 4K@120Hz
    Yes
    No
  • Game bar
    Yes
    No

The Philips OLED909 is a television that meets practically all the requirements of gamers. Equipped with ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and support for Dolby Vision, it guarantees excellent gaming experiences. Additionally, the television offers very low input lag, ensuring that the response to player movements is instantaneous, which will be especially appreciated by fans of dynamic games.

The television easily supports any resolution at 120 Hz, and even higher refresh rates. The HGiG feature, responsible for the correct display of HDR content in games, works as it should, making the image in game mode balanced and tailored to the guidelines of console manufacturers.

The OLED909 also includes a Game Bar feature that allows for quick previewing and changing of game-related settings. Although the interface of this solution may seem less visually appealing than that of competitors, it serves its purpose well by offering all the most important options in one place.

Let's move on to the features for gamers, although we must point out right away that this is more of a proposal for "casual" players. The manufacturer boasts in the specifications about the presence of HDMI 2.1 ports, which looks impressive on paper, but in reality, it is largely a marketing gimmick. What good is a modern port when the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which takes away HDMI 2.1's most important advantage. That's a shame. (That’s why we mark it as HDMI 2.0 ports in our tests). Another oddity is the television's response to attempts to calibrate HDR from the console. Changes in brightness settings cause very unnatural behavior of the image, which might suggest an incorrect implementation of the HGiG standard. To be honest, however, you shouldn't worry too much about this, because as we have mentioned multiple times, we simply do not recommend using any HDR content on this screen. However, to make it not so bitter, the Haier K85F also has two significant and unexpected advantages. The first is the presence of ALLM, or Auto Low Latency Mode, which switches the television to low latency mode as soon as it detects a connected console. The second, even bigger surprise is support for VRR, or Variable Refresh Rate. Although it works in a very modest range of 48-60 Hz, its very presence is commendable. Thanks to this, the image in games can stutter less, which truly improves the gaming experience.

Input lag

10/10

10/10

SDR

1080p60
13 ms
13 ms
1080p120
5 ms
2160p60
13 ms
13 ms
2160p120
5 ms

HDR

2160p60
13 ms
13 ms
2160p120
5 ms
4320p60

Dolby Vision

2160p60 DV
13 ms
13 ms
2160p120 DV
6 ms

Philips OLED909 achieves excellent results in the input lag category. Values of 13 ms at 60 Hz and 5 ms at 120 Hz are among the best results available on the market. Such low input lag ensures immediate response, which is crucial for gamers expecting maximum precision in dynamic games. The performance in Dolby Vision mode deserves special praise, where low input lag is also maintained. This allows gamers to enjoy not only smooth gameplay but also the full potential of HDR game visuals without any compromises. Philips OLED909 is, in this respect, one of the best choices for gaming enthusiasts.

However, we have to give credit to Haier – there is one parameter where this television absolutely shines and embarrasses many more expensive models. We are talking about input lag, or signal delay. Our measurements showed a remarkably low result of only 13 ms. This is a huge advantage that makes controlling games instantaneous and extremely responsive. In this regard, the K85F performs excellently.

Compatibility with PC

6.4/10

6/10

Chroma 444 (maximum resolution and refresh rate)
No
Yes
Font clarity
Average
Very Good
Readability of dark text and shapes
Good
Very Good
Input lag in PC mode (4K, maximum refresh rate)
5ms
13ms
Matrix subpixel arrangement
RWBG
BGR
Max refresh rate
144Hz
60Hz
G-Sync
Yes
No
Review Philips OLED909 Compatibility with PC
Review Haier K85F Compatibility with PC

Philips OLED909 is a good choice for gaming on a computer. The television supports G-SYNC, provides very low input lag, and offers a refresh rate of 144 Hz in PC mode, making it an ideal solution for gamers who value smooth and responsive gameplay. However, for everyday work with text or graphics, the situation is a bit worse. While the readability of fonts is at an acceptable level, up close, it can be noticed that they appear slightly blurry. This is due to the lack of full implementation of chroma 4:4:4, which is responsible for perfect sharpness and clarity of fonts.

OLED909 will perform excellently in gaming applications, but for those planning to use the television mainly for text work, it may be less suitable. In such cases, it is worth considering a device with full support for chroma 4:4:4.

And what if we try to use this Haier as a computer monitor? Here, what was a big surprise for us, the TV performs exceptionally well. For office work – it’s perfect. All thanks to the fact that it properly supports the so-called chroma sampling 4:4:4. To put it simply: every single letter on the screen is sharp, without annoying colored halos or blurriness. Sure, let’s be straightforward – this is not equipment for PC gamers. 60 Hz is too low for them. But if you just need a big screen for text work, browsing the internet, coding, or displaying presentations, then the K85F will perform excellently in this role. It’s one of its strongest and, to be honest, most unexpected applications.

Viewing angles

9.7/10

2.8/10

Brightness drop at an angle of 45 degrees
5%
67%

Philips OLED909 offers one of the best viewing angles available on the market. OLEDs are renowned for their excellent picture quality from various angles, but the use of micro-lens technology further enhances this ability. As a result, the television maintains excellent colors, contrast, and brightness even when viewing the picture from a significant angle. In practice, the OLED909 performs so well that it can compete even with televisions equipped with QD-OLED technology, which also provides wide viewing angles. This makes the television ideal for large rooms and watching together from different positions, without fear of losing picture quality.

At almost the very end of the evaluation of the panel itself, we left the viewing angles, which unfortunately are one of its biggest weaknesses. However, we must honestly admit that this is no surprise – it is simply a natural and widely known characteristic of VA-type panels. In the unit we tested, interestingly, the brightness of the image did not drop drastically when we moved away from the center of the screen. The real problem, however, is the colors, which instantly begin to fade. A slight change in position on the sofa is enough for the hues to lose their saturation and become washed out. In this regard, the Haier K85F presents a very average level, typical for this technology.

Daytime performance

5.7/10

4.1/10

Panel finish
Glare
Satin
Reflection suppression
Good
Average
Black levels during daytime
Average
Good
Review Philips OLED909 Daytime performance
Review Haier K85F Daytime performance
Review Philips OLED909 Daytime performance
Review Haier K85F Daytime performance

Panel brightness

Average luminance SDR

Haier K85F: 276 cd/m2

Philips OLED909: 427 cd/m2

Philips OLED909, despite the glossy surface of the panel, handles glare from direct light hitting the screen quite well. This is especially useful in brighter rooms where reflections can interfere with viewing. However, the use of micro-lens technology has its limitations – black levels during the day take on a slightly pinkish hue. A similar, albeit more pronounced phenomenon can be observed in QD-OLED panels.

When it comes to brightness, the OLED909 achieves an average brightness in SDR of 430 cd/m². This is enough to comfortably use the TV even in moderately challenging lighting conditions. Nevertheless, it is worth remembering that the brightness levels of OLEDs still fall behind TVs with mini-LED technology, which can be several times brighter.

And how does the television perform in confrontation with daylight, for example in a heavily sunlit living room? Unfortunately, we don't have good news here. As we've established, this is a television with relatively low brightness, which becomes a serious drawback in the face of sunlight. The situation is further worsened by the applied screen coating. Instead of effectively suppressing reflections, its satin structure tends to unfavorably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky halo, which degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

Panel details

Backlight Type
White LED
Software version during testing
TPM231WW_R.101.002.038.221
UKN2.241219.053
Image processor
mt5896 3gb ram
mt5896

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Philips OLED909 TV Panel details
Review Haier K85F TV Panel details

Philips OLED909

Haier K85F

TV features

6.7/10

5.5/10

  • HDMI inputs
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    4 x HDMI 2.0, 0 x HDMI 2.1
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    No
  • Recording programming
    No
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    No
    Yes
  • Backlit remote control
    Yes
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    No
    No

Smart features:

  • AirPlay
    Yes
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Philips OLED909 TV features
Review Philips OLED909 TV features
Review Philips OLED909 TV features
Review Philips OLED909 TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features

In the OLED909 model, Philips has abandoned its proprietary Titan OS system in favor of Google TV. This solution provides users with significantly greater possibilities, especially in terms of app availability. Google TV offers a vast library of programs to download, from popular streaming services to tools and games. The system also supports voice commands, making it easier to search for content and manage the device, enhancing the comfort of daily use.

In terms of usability features, the television also performs well. It includes support for AirPlay and Miracast technologies, which allow for easy streaming of audio and video from other devices. Additionally, the TV seamlessly supports external accessories, such as mice or keyboards, enabling it to act as a more versatile entertainment center. However, it is worth noting that the OLED909 does not include the PiP (picture-in-picture) feature or the ability to record programs from built-in tuners. A novelty in this model is the backlit remote, which looks attractive and operates in hybrid mode – it can function as a smart remote, and upon pressing the appropriate button, the numeric keypad is also illuminated. Unfortunately, its operation can be irritating, as it relies on standard infrared control, and the only function that supports RF (radio) technology is voice command functionality.

The Philips OLED909 also stands out from other models with its four-sided Ambilight system. This allows the TV to create dynamic lighting around the screen that adapts to the displayed content. This solution not only enhances the feeling of immersion but also improves viewing comfort in darker rooms. Ambilight remains one of the most distinctive features of Philips televisions, which is hard to find with competitors.

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be its huge advantage. Access to thousands of applications and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, this is one of the worst implementations of this software we have encountered. The system operates painfully slowly, and the interface notoriously freezes. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it at times difficult to figure out what is being referred to. To make matters worse, during our tests, we were unable to launch the AirPlay function, which simply did not work.

Classic features on Haier K85F

Let's move on to the classic features and ports, because this story is even more interesting. A plus is certainly the rich set of ports, including four HDMI inputs and a rarely found mini-jack headphone output. Unfortunately, the television does not offer either USB recording or PiP mode. However, the real ordeal begins with the remote. Our first attempts to pair it via Bluetooth to activate radio frequency (RF) control and voice functions ended in total failure. After several dozen attempts, we were sure it was simply a manufacturing defect. And here's the surprise: after a long struggle, we discovered that the remote can be paired, but it needs to be done from the native Google TV settings, completely bypassing Haier's non-functioning system overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren’t even any batteries for the remote.

Playing files from USB

7.9/10

9.4/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
Yes
PNG
Yes
Yes
GIF
Yes
Yes
WebP
Yes
Yes
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

The Philips OLED909 has a built-in multimedia player that easily handles most popular video, audio, and subtitle file formats. However, it is worth noting that the pre-installed player does not support Polish characters in subtitles, which can be inconvenient when watching content from USB. Fortunately, thanks to the Google TV system, this flaw can be easily circumvented. You just need to download an alternative player from a wide range of available applications that will provide full support for Polish characters and additional features, such as more advanced subtitle settings or support for less common formats. This means that even minor shortcomings of the factory software do not pose a significant problem for users.

After all our complaints about the unfinished software, the moment came when we experienced absolute shock. It turns out that within this error-prone and slow system, there is a function that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for USB drives. It is a true multimedia powerhouse that played virtually every video format we threw at it without the slightest hesitation – from the most popular to the completely niche. Haier, a newcomer to the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was intended to be a reliable player for conference rooms? Regardless of its origin, the result is outstanding!

Apps

9.6/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Sound

8.1/10

4.8/10

  • Maximum volume
    -
    83dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    Yes
    No
  • DTS-HD Master Audio
    Yes
    No

The Philips OLED909 stands out with its built-in soundbar featuring a navy blue fabric finish, branded with the renowned Bowers & Wilkins. At the bottom of the screen, we find a solid speaker system, additionally supported by a built-in subwoofer at the back of the casing. The sound quality is truly impressive for the class of this device. The soundbar delivers clear and detailed sound, effectively handling both dialogues and sound effects in movies and games.

Unfortunately, the review regarding the sound will be very short. The biggest advantage of the built-in speakers of the K85F is actually that they are simply there and produce sound. Aside from that, the sound is completely flat, lacking any bass tones and just anemic. Yes, the TV box features a Dolby Atmos logo, but in light of the physical capabilities of these drivers, it is a function that exists only on paper. Therefore, the verdict can only be one: when planning to purchase this TV, one should immediately add a soundbar to the budget.

Sound Quality Test

No sound test video

Acoustic Measurements

No acoustic data

83dBC (Max)

75dBC