Philips OLED820 vs Hisense E7Q / E79Q

When it comes to HDR quality, the Philips OLED820 uses the same class of WOLED panel that we find in its biggest competitors – LG C5 or Samsung S90F. This means we can count on truly solid performance. This year, mid-range OLED panels are capable of exceeding the threshold of a thousand nits, and the model tested reaches around 1300 nits in some films. This is an outstanding result that allows for an extremely precise depiction of the director's vision, as contemporary productions are mastered in such brightness ranges. Of course, there are situations where even the OLED820 has to compromise. Full-screen scenes flooded with white, like those in the movie The Meg, can drop brightness to 400–500 nits, which clearly weakens the effect. This is a characteristic of OLED technology that has not yet been fully eliminated. Despite this limitation, it is hard not to appreciate the HDR in this model – high luminance and wide coverage of the DCI-P3 color gamut at 99% make the picture simply look great.

Hisense E7Q / E79Q is a television with average brightness, whose peak luminance level is around 350-380 nits. This is an absolute minimum that allows for watching HDR content in a way that is close to the creators' intentions, although without a clear "wow" effect. The results of synthetic tests on white images have been confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly uniform, but it is hard to speak of a true "lighting impact" here. In everyday use, for example, while watching Netflix or YouTube, the HDR effect is acceptable and is completely sufficient for most users. However, it must be stated clearly – this is not the level of top screens, and one should not expect that at this price point. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it is a PFS LED QLED panel, utilizing an additional phosphor layer that improves color reproduction. The measured range of the DCI-P3 palette is around 92%, which means that the colors in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price range.

The color reproduction in the factory settings really surprised us, and positively so. The Philips OLED820, switched to Filmmaker mode, immediately showed that it was quite well tuned in terms of color. The white balance was relatively accurate, though with a slight lack in the blue hue, which sometimes gave the image a slightly yellowish tint. However, this is not a flaw that particularly interferes with everyday viewing. A larger problem arose with the brightness characteristic. The gamma chart clearly deviated from the ideal, with the line being below the expected values, causing the image to be overly brightened, and the colors looked as if they were covered with a light milky filter. This effect was also noticeable in tests using the Colour Checker pattern, where more pronounced errors appeared.

In Filmmaker mode, the Hisense E7Q / E79Q television was able to really surprise positively. Even after the first measurements, it turned out that the white balance is quite well calibrated, and the only minor deviation was a slight tendency toward a purple hue, which we mentioned earlier. However, this did not significantly affect the overall character of the image – it remained coherent and pleasant to perceive. A much larger problem turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening the contrast and taking away its depth. Gamma values could drop from the reference 2.4 down to about 1.9, making the image appear as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After calibration, both the Filmmaker mode and the game mode gained quite a lot. A slight adjustment of the white balance and an improvement in brightness characteristics resulted in excellent outcomes for SDR content – the image looked almost perfect, natural and very close to the reference. In the case of HDR materials, the situation was similar; the colors looked stunning and it was hard to find anything to criticize. However, we noticed a certain feature that we had already pointed out when comparing scenes from the movie Billy Lynn. An analysis of the EOTF curve revealed that the television has a slight tendency to dim details in the blacks, which means that the darkest sections are not always displayed exactly as the director intended. Nevertheless, the effect after calibration is remarkable, and the OLED820 stands out as one of the more interesting screens in its class. It just needs a little bit of fine-tuning, and there's really nothing to be afraid of.

The biggest beneficiary of calibration for the Hisense E7Q / E79Q turned out to be the SDR mode without a doubt. It managed to achieve nearly perfect picture quality – most errors in the Color Checker test dropped below a value of 3, and often even below 2, which is a remarkable result for this class of equipment. The greatest improvement came from aligning the brightness characteristic (gamma), making the picture no longer look washed out and regaining its natural depth. In HDR content, colors were also improved, and the purple tint we mentioned earlier was eliminated, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, oversaturating some colors. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor problems with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained a lot after calibration. In everyday use, the television presents a cohesive, natural, and pleasant-to-the-eye picture, and the difference compared to factory settings is truly vast.

Fortunately, the earlier effects of the aforementioned posterization can be quite effectively mitigated. The "distortion reduction" feature set to medium handles unwanted color banding, improving the smoothness of tonal transitions. It does happen, however, that it works a bit too aggressively and smooths out some details – such as minor skin imperfections of the actors – but despite this, it can be considered worth using without major compromises. The upscaling in the OLED820 also performs well. The test image with the model is exceptionally soft, sometimes even too much so, although this can be alleviated by slightly increasing the sharpness in the picture menu – it’s a matter of personal preference. The lack of overscan issues with very low-resolution content is also commendable, meaning we don't have to worry that the image will be unnecessarily cropped.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest features of this television. It is clear that the manufacturer opted for simplicity rather than advanced image processing algorithms. The television does not offer any functions for smoothing tonal transitions or systems for improving image clarity, which means that lower resolution materials simply look very raw. On the screen, subtle compression edges can be noticed, which better processors in other models can effectively hide.

During tests of HD materials, we noticed that the E7Q tries to artificially enhance detail, which sometimes works and sometimes has the opposite effect – the image becomes soft, slightly smeared, at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also no finesse in detailing that better image processors offer.

Motion fluidity is an area where OLEDs always shine, and the Philips OLED820 confirms this rule. The panel itself offers a refresh rate of 144 Hz, which will mainly benefit PC gamers, but even with standard television sources or consoles, where 120 Hz is used, the motion is fast, sharp, and simultaneously smooth, without traces of ghosting. This is thanks to the outstanding response time between pixels, which ensures the image retains clarity in every dynamic scene. The manufacturer has also added its own smoothing feature called "Motion Style." In the menu, we find two sliders – the first, responsible for fluidity, allows us to adjust the amount of artificially added frames in movies. This way, we can choose a raw, cinematic character with a clearly visible film frame or a more theatrical image with smooth motion. The second slider is for reducing blurring, especially useful in sports broadcasts. Here, we definitely recommend setting it to the maximum value, as the effect is truly excellent.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so 4K sports fans may feel a slight disappointment – we simply won't see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the image to their preferences – more cinematic with a visible frame or smoother, in a theatrical style.

Philips OLED820 is one of the most complete televisions for gamers. It practically has everything you could expect: two HDMI 2.1 ports with full bandwidth of 48 Gbps (too bad there aren't four), variable refresh rate VRR, automatic game mode ALLM, support for Dolby Vision in games, and a good implementation of the HGiG mode. The television also handles lower resolutions at 120 Hz without any issues, so you can count on great flexibility when choosing different picture modes on the console. Philips also adds Game Bar – a panel that allows you to change picture modes, add a crosshair, or view parameters. Although it looks quite clunky and is less polished than that of the competition, it serves its purpose. In practice, therefore, the OLED820, besides having a full set of four HDMI 2.1 ports, offers almost everything a gamer might need.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it doesn't support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There is ALLM, or automatic switching to low-latency mode, which allows the television to activate game mode with very low input lag. We also have VRR, functioning up to 60 Hz – this may not seem impressive on paper, but in practice, it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame rate counter, or even… a crosshair on the screen – in the Vidaa system humorously named "target point," which is a result of awkward translation by the Chinese manufacturer.

Particularly praiseworthy is the ability to play in 1080p at 120 Hz, which realistically improves the smoothness and responsiveness of the image. This way, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy significantly smoother motion. Despite the lack of 4K@120Hz, Hisense E7Q / E79Q really performs well as a television for gamers – especially those who are not looking for perfection, but a solid and fast screen for everyday gaming.