Philips OLED809/819 vs Philips OLED770

The Philips OLED 809 delivers a highly satisfactory HDR effect. The television can reach luminance levels exceeding 900 nits in most scenes, and in some cases, even surpassing 1000 nits. This brightness ensures a rich and immersive experience for HDR content with a wide tonal range. The only exception occurs in a scene from the movie The Meg, where a large amount of bright white occupies most of the screen, preventing the TV from reaching higher brightness levels. However, this is not a significant issue, as the performance is still a considerable improvement over its predecessor.

Overall, these brightness levels, especially for an OLED panel not equipped with MLA technology, impress. Coupled with excellent coverage of the DCI-P3 colour spectrum, the Philips OLED 809 offers a truly spectacular HDR viewing experience.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

The best factory mode in which we performed all our tests was "Filmmaker," which is quite standard in televisions from this manufacturer. However, let’s first examine its characteristics before the calibration process. The first aspect we will focus on is white balance, as it is critical to ensuring the image remains free from any colour cast. The chart clearly shows that in both SDR and HDR materials, two colours dominated significantly: red and green, resulting in a strong yellow tint that affected the entire image. This was particularly noticeable on the "ColourChecker" palette, where all colours shifted towards their warmer counterparts.

The second aspect we will assess is what we consider to be the two most important charts for evaluating picture quality: gamma and the Electro-Optical Transfer Function (EOTF) curve. Both aim to maintain appropriate brightness and contrast. The first chart, which describes the brightness levels in SDR materials, shows that the brightness was significantly lower than the reference value marked by the orange line. This resulted in a sharp increase in brightness and a notable decrease in contrast, which was inconsistent with typical OLED television behaviour. The EOTF curve, on the other hand, showed greater "moderation," subtly brightening the overall image only up to 50% of the maximum brightness.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

Philips, like most leading manufacturers, has been providing advanced calibration tools for years. The inclusion of 2- and 20-point grayscale adjustments, along with an advanced CMS (Color Management System), has yielded extremely beneficial results and fundamentally improved the perceived image. Nearly every element previously mentioned has undergone a transformation and has been restored to its natural state. This is particularly noticeable in the "ColourChecker" palette, where the measured colour samples align harmoniously. Notably, the white balance has been excellently calibrated, ensuring a pure image free from unwanted tint in both SDR and HDR content. The previously problematic gamma has been well addressed, with only minor errors that do not impact the overall performance. Similarly, the EOTF curve has been refined, removing the subtle brightening effect, and now offers a truly reference-quality presentation.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

Philips OLED 809 struggled significantly in the smooth tonal transitions test. Focusing on the TV's algorithms, particularly the feature responsible for removing posterisation, the results were disappointing. This function, which offers several adjustable settings, proved ineffective in practice. The highest setting, while it does mitigate inconsistencies, it simultaneously blurs the entire image, rendering it virtually useless.

When dealing with lower-quality content, the performance of image upscaling algorithms becomes crucial. In this regard, the algorithms implemented in the OLED 809 perform admirably. They enhance image quality effectively, with minimal visible artefacts. Although slight edge fraying can occasionally be observed, it is unlikely to be noticeable during typical viewing sessions.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

The maximum refresh rate achievable on the Philips OLED 809 is 144 Hz, a feature that can be fully utilised when connected to a high-performance PC. However, when connected to consoles or used for standard television viewing, the refresh rate remains at typical values. For users seeking enhanced motion fluidity or wishing to eliminate the characteristic choppiness of films shot at 24 fps, Philips provides a sophisticated motion-smoothing system.

In the settings menu, there is a "Smoothness" slider designed to reduce choppiness, along with a "Motion Blur Reduction" option to enhance the sharpness of fast-moving elements. These features perform impressively and allow for granular adjustments, ensuring that each setting has a tangible impact on motion perception. Notably, the system operates effectively at a refresh rate of 120 Hz, taking advantage of multiples of video frame rates. With this comprehensive range of options, users can easily fine-tune the settings to suit their preferences. For example, slight smoothing without inducing the soap opera effect offers a balanced viewing experience.

Motion clarity on the OLED 809 is further bolstered by the exceptional response time of the OLED panel, measured at approximately 0.1 ms. This surpasses the performance of IPS/ADS or VA panels, making OLED technology unrivalled in this area.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The Philips OLED 809 fully supports all technologies included in the HDMI 2.1 standard, and during testing, each activated without issue. This makes the TV an excellent choice for gamers, whether on console or PC. Notably, it features HGIG mode as a strong alternative to Dolby Vision, which is less ideal for gaming on this model due to its high input lag.

The TV also includes a dedicated GameBar for monitoring gameplay parameters and adjusting settings quickly. Features like a crosshair overlay for sniper shots, shadow enhancement for better visibility, and a colour filter for gamers with visual impairments further enhance its gaming appeal.

In summary, the OLED 809 is a fantastic choice for gaming, equipped with VRR, ALLM, G-Sync, FreeSync, and HDR Dolby Vision gaming for a deeply immersive experience. The only drawback is the artificial sharpness in game mode, which cannot be fully softened, regardless of settings.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.