Philips OLED809/819 vs Hisense U7Q PRO

The Philips OLED 809 delivers a highly satisfactory HDR effect. The television can reach luminance levels exceeding 900 nits in most scenes, and in some cases, even surpassing 1000 nits. This brightness ensures a rich and immersive experience for HDR content with a wide tonal range. The only exception occurs in a scene from the movie The Meg, where a large amount of bright white occupies most of the screen, preventing the TV from reaching higher brightness levels. However, this is not a significant issue, as the performance is still a considerable improvement over its predecessor.

Overall, these brightness levels, especially for an OLED panel not equipped with MLA technology, impress. Coupled with excellent coverage of the DCI-P3 colour spectrum, the Philips OLED 809 offers a truly spectacular HDR viewing experience.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

The best factory mode in which we performed all our tests was "Filmmaker," which is quite standard in televisions from this manufacturer. However, let’s first examine its characteristics before the calibration process. The first aspect we will focus on is white balance, as it is critical to ensuring the image remains free from any colour cast. The chart clearly shows that in both SDR and HDR materials, two colours dominated significantly: red and green, resulting in a strong yellow tint that affected the entire image. This was particularly noticeable on the "ColourChecker" palette, where all colours shifted towards their warmer counterparts.

The second aspect we will assess is what we consider to be the two most important charts for evaluating picture quality: gamma and the Electro-Optical Transfer Function (EOTF) curve. Both aim to maintain appropriate brightness and contrast. The first chart, which describes the brightness levels in SDR materials, shows that the brightness was significantly lower than the reference value marked by the orange line. This resulted in a sharp increase in brightness and a notable decrease in contrast, which was inconsistent with typical OLED television behaviour. The EOTF curve, on the other hand, showed greater "moderation," subtly brightening the overall image only up to 50% of the maximum brightness.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

Philips, like most leading manufacturers, has been providing advanced calibration tools for years. The inclusion of 2- and 20-point grayscale adjustments, along with an advanced CMS (Color Management System), has yielded extremely beneficial results and fundamentally improved the perceived image. Nearly every element previously mentioned has undergone a transformation and has been restored to its natural state. This is particularly noticeable in the "ColourChecker" palette, where the measured colour samples align harmoniously. Notably, the white balance has been excellently calibrated, ensuring a pure image free from unwanted tint in both SDR and HDR content. The previously problematic gamma has been well addressed, with only minor errors that do not impact the overall performance. Similarly, the EOTF curve has been refined, removing the subtle brightening effect, and now offers a truly reference-quality presentation.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

Philips OLED 809 struggled significantly in the smooth tonal transitions test. Focusing on the TV's algorithms, particularly the feature responsible for removing posterisation, the results were disappointing. This function, which offers several adjustable settings, proved ineffective in practice. The highest setting, while it does mitigate inconsistencies, it simultaneously blurs the entire image, rendering it virtually useless.

When dealing with lower-quality content, the performance of image upscaling algorithms becomes crucial. In this regard, the algorithms implemented in the OLED 809 perform admirably. They enhance image quality effectively, with minimal visible artefacts. Although slight edge fraying can occasionally be observed, it is unlikely to be noticeable during typical viewing sessions.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

The maximum refresh rate achievable on the Philips OLED 809 is 144 Hz, a feature that can be fully utilised when connected to a high-performance PC. However, when connected to consoles or used for standard television viewing, the refresh rate remains at typical values. For users seeking enhanced motion fluidity or wishing to eliminate the characteristic choppiness of films shot at 24 fps, Philips provides a sophisticated motion-smoothing system.

In the settings menu, there is a "Smoothness" slider designed to reduce choppiness, along with a "Motion Blur Reduction" option to enhance the sharpness of fast-moving elements. These features perform impressively and allow for granular adjustments, ensuring that each setting has a tangible impact on motion perception. Notably, the system operates effectively at a refresh rate of 120 Hz, taking advantage of multiples of video frame rates. With this comprehensive range of options, users can easily fine-tune the settings to suit their preferences. For example, slight smoothing without inducing the soap opera effect offers a balanced viewing experience.

Motion clarity on the OLED 809 is further bolstered by the exceptional response time of the OLED panel, measured at approximately 0.1 ms. This surpasses the performance of IPS/ADS or VA panels, making OLED technology unrivalled in this area.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

The Philips OLED 809 fully supports all technologies included in the HDMI 2.1 standard, and during testing, each activated without issue. This makes the TV an excellent choice for gamers, whether on console or PC. Notably, it features HGIG mode as a strong alternative to Dolby Vision, which is less ideal for gaming on this model due to its high input lag.

The TV also includes a dedicated GameBar for monitoring gameplay parameters and adjusting settings quickly. Features like a crosshair overlay for sniper shots, shadow enhancement for better visibility, and a colour filter for gamers with visual impairments further enhance its gaming appeal.

In summary, the OLED 809 is a fantastic choice for gaming, equipped with VRR, ALLM, G-Sync, FreeSync, and HDR Dolby Vision gaming for a deeply immersive experience. The only drawback is the artificial sharpness in game mode, which cannot be fully softened, regardless of settings.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.