Philips OLED770 vs TCL C7L

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static images, it can achieve peak brightness levels of around 2800 nits. This is an absolutely phenomenal result, considering the price range it falls into. Unfortunately, the tests with real film scenes are not as spectacular as the measurements of white squares. The brightness in actual HDR shots drops to around 1200 nits in the C7L model. This is still a very good result, as the vast majority of contemporary films are mastered at such a value. However, when small, pinpoint elements appear on the screen, the brightness of those details drastically drops – even to about 400 nits – which diminishes the HDR effect somewhat. The television does this intentionally to maintain a better level of black and prevent a huge glare of light. This is somewhat explainable, but it also shows that Mini LED technology is not completely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colors are obviously key here. And these, thanks to the use of new, "super" quantum dots, are simply outstanding and among the best on the market. The television can achieve around 90% coverage of the ultra-wide color gamut BT.2020 and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such high color saturation regardless of the scene being displayed, which is often problematic in competing RGB Mini-LED televisions.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

When it comes to colors straight out of the box, a new feature in TCL televisions – including the C7L model – is the presence of a new picture mode called Filmmaker Mode. This is significant news, as such a mode was previously unavailable from this manufacturer. By design, as the name itself suggests, the image in this setting is intended to be presented with the full intent of the film's creator. After our tests, we can confirm that it is undoubtedly the best built-in mode on this television if you care about faithful color reproduction straight out of the box. However, we definitely wouldn't say that it is perfect. Like most devices on the market, this C7L also had its factory flaws. The white balance in Filmmaker Mode strayed into a slightly greenish-yellow hue, mainly due to an excess of green component and a noticeable lack of blue color. Of course, for the average viewer, this may not be a drastic flaw, but if you care about perfect whites, natural skin tones, and fully unlocking the potential of these new "super" quantum dots, this television is in need of professional calibration.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

After conducting a professional calibration, we managed to significantly improve the situation in the factory Filmmaker Mode. Following our adjustments, the errors in the ColorChecker test and across the entire wide color gamut dropped below the threshold of human perception – that is, below a value of 3, which is indeed a very good result. The TCL C7L definitely benefits from such an intervention in terms of color fidelity, and it's hard to dispute that. However, the management of brightness in HDR content post-calibration looks a bit worse. As I described earlier – even though we set up this model properly, when we turn on actual film scenes on the TV, it manages its brightness in a rather peculiar way. It often brightens certain elements on the screen contrary to the creator's intent, which is clearly visible in the EOTF graphs measured in specific films. Despite this defect – or rather a specific characteristic of this television – one cannot take away from it that after calibration, the C7L was able to reproduce the colors completely accurately.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

This point can be, in a sense, called the Achilles' heel of the C7L model. Unfortunately, this TV uses an older MediaTek chipset – the Pentonic 700 – which has never been known for exceptional digital image processing. This is clearly evident in the operation of the gradual smoothing feature, which is responsible for reducing jagged edges and removing digital noise. It simply works very poorly – after setting it to low, its effectiveness is practically nonexistent. The only small plus here is that the algorithm doesn't spoil anything additional in the image and doesn’t forcibly blur details. The upscaling, that is, scaling the image from lower resolutions to 4K, performs a bit better. It is simply adequate and doesn’t stand out in any particular way compared to the competition. However, it cannot be denied that the C7L would gain significantly in this aspect if the manufacturer decided to use the newer Pentonic 800 processor, which is now increasingly found in many competitive models.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

TCL C7L features a native 4K panel with a refresh rate of 144 Hz, which can even ramp up to 288 Hz at lower resolutions when using a PC. These are, of course, very high values and commendable on paper, but in everyday life, it's worth remembering that nearly all dynamic content you display on this television will still be running around a maximum of 120 Hz. To harness this dynamics, we find a motion smoothing system in the TV's menu called “Motion Clarity.” It offers several predefined modes, including a user mode, which we definitely recommend setting manually using our tried-and-true guides on our YouTube channel. There we have two key sliders at our disposal. The first one, “Blur Reduction,” is responsible for reducing blurring and improving sharpness in dynamic 60fps materials, such as sports broadcasts. The second slider, “Flicker Reduction,” allows for the addition of artificial frames in movies and series recorded at cinematic 24 or 30 frames per second. This, of course, completely eliminates the irritating stutter effect during camera movement shots.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.

When it comes to gaming, the TCL C7L is simply an outstanding television for gamers. With the presence of two full-bandwidth HDMI 2.1 ports at 48 Gbps, we have access to all the key features that console owners and powerful PC users require. It offers a well-functioning ALLM mode with very low input lag and VRR frame synchronization that operates impressively from 48 up to 288 Hz. Importantly, unlike some competitors, TCL has ensured proper implementation of the console HDR10 HGIG profile and support for Dolby Vision in games. This is complemented by a well-designed gaming panel, the Game Bar, which even allows for customization of its appearance and theme to perfectly match the aesthetics of your console.

The only thing that can – and indeed must – be criticized here is the fact that the television offers only two full HDMI 2.1 ports, while the other two are older HDMI 2.0. This creates quite a significant logistical problem. Why? Because one of those fast ports also supports the eARC audio return channel. In practice, this means that if you connect a soundbar or home theater system to the television, you will only have one free HDMI 2.1 port left. If you have two consoles or a console and a powerful computer at home, unfortunately, you will have to give up something or constantly juggle the cables at the back of the unit while maintaining convenient audio system control.