Philips OLED770 vs TCL C6KS / C69KS / Q6CS

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

And how does the issue of HDR look? Here the C6KS performs quite well and – as is becoming a recurring theme in this review – identically to the C6K model. The maximum brightness generated by this television is around 600 nits. In bright scenes, this translates to a really solid, cinematic effect, and generally, the video materials look good here. However, one must remember the specifics of the dimming algorithm in this model. When very small, bright points (e.g., stars) appear against a dark background, the television can dim them quite significantly. The goal is simple: to eliminate blooming and maintain the best possible black levels. It’s a reasonable compromise. Most viewers will definitely appreciate deep, “true black” more than additional micro-details that could cause grayness on the screen. Such is the nature of local dimming technology in this price range, and one must be aware of it. It’s also worth noting that the TCL C69KS (C6KS) has an additional PFS coating, which is marketed under the tagline of QLED technology. Thanks to this, the colors are saturated and vibrant – our measurements showed that the coverage of a wide color gamut reaches 92% here.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

Unlike the more expensive C6K model, the tested C6KS does not have an option labeled Filmmaker Mode in the menu. Is this a reason to cry? Absolutely not. Our tests have shown that in practice, in terms of color reproduction, the absence of this specific label makes virtually no difference. The best available Film/Cinema mode here offers nearly identical picture characteristics to the aforementioned Filmmaker mode in the more expensive model. So we get a very similar image, just under a different name. So if you were wondering whether paying extra for the C6K gives you better colors – the answer is: no, in both cases the base is the same and requires slight adjustments.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

Thanks to the white balance adjustment, the tendency of the C69KS to distort colors has been effectively reduced, leading to a very good final effect. After calibration, we won't see excessive warmth in SDR scenes or overly cool tones in HDR. However, it's worth noting the brightness characteristic. In SDR content, there are hardly any objections – the image looks very good, especially in older films, television programs, or materials from YouTube. It is much more difficult to evaluate the performance of the television in HDR. Analysis of the EOTF curve suggests correct behavior, but its practical variant shows certain limitations. The C69KS can overly brighten the smallest elements of the frame, while at other times it can dim the entire scene. Calibration has therefore brought clear benefits in terms of color reproduction, but certain limitations arising from the operation of local dimming and the way it is controlled by the C69KS cannot be avoided, as we also saw in the C6K test.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

C69KS handles upscaling quite well. The tested 576p material looks surprisingly decent – a significant amount of detail is preserved, and the algorithm adds a subtle "rounding" effect to sharp edges, making the image appear more cohesive. However, the smoothing of tonal transitions is lacking. The television practically cannot improve them, leaving the image in a somewhat raw state. With older materials, this can be simply exhausting, as the lack of additional processing highlights all imperfections.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

C69KS offers a simplified motion improvement panel in movies, allowing you to adjust the intensity of the effect using a slider. This makes it easy to match the smoothness to your own preferences. The possibility of using higher refresh rates is also a plus – even though the panel operates natively at 4K at 60 Hz, lowering the resolution to 1440p allows you to enable 120 and 144 Hz modes, both on consoles and PC. This sounds like great news, but in practice, the image at these settings suffers from significant motion blur. The effect is noticeable enough that the overall experience feels simply mediocre and loses its appeal in everyday use.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.

If we overlook the smearing and lack of native 4K at 120 Hz, the C69KS impresses with how well it performs during gaming. We get everything you can expect from a gaming television: variable refresh rate (VRR), automatic switching to game mode (ALLM), Dolby Vision Gaming mode, and a reasonably functioning HGiG. The TV can also operate at 120 and even 144 Hz at lower resolutions, allowing for smoother gameplay on console or PC. Additionally, there is a clear Game Bar that lets you quickly glance at key settings during gaming. As a result — despite a few limitations — the C69KS can be a truly successful screen for gamers.