Philips OLED770 vs Samsung The Frame Pro

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

Samsung The Frame Pro belongs to relatively bright televisions. In synthetic tests, we managed to achieve values around 900 nits, which, for a lifestyle model, is quite a decent result. In full-screen scenes, such as the frame from the movie The Meg or the opening sequence in Life of Pi, brightness remained at levels of 700–800 nits. These are values that allow you to fully enjoy HDR effects and capture their cinematic magic. However, the situation complicates when smaller, point light sources appear on the screen. The edge lighting used here, equipped with the ability to locally dim entire strips, does not handle them very well. It sometimes happens that small elements are excessively dimmed, which weakens the effect, or on the contrary – they are significantly brightened, but at the cost of losing black depth in that part of the image. This can be compared to light glows resembling the spread of a laser beam in dense fog – the effect is visible and bright, but at the same time, it is not very natural and distracts our attention. Fortunately, the color aspect performs better. Thanks to the use of a quantum dot filter (QLED), the colors are saturated, and the reproduction of the DCI-P3 palette exceeds 92%. In general, movies or series watched in HDR on The Frame Pro present a rich color palette, even if the contrast and the operation of the backlight algorithms can sometimes distract our attention.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

The best results were, of course, achieved in Filmmaker mode, which immediately showed that Samsung paid attention to the factory settings. In SDR content – the type of content most often viewed – The Frame Pro performed really well. White balance and gamma were almost perfectly matched, making the image look natural and consistent. Yes, there were some noticeable errors, especially in skin tones and reds, which could be overly saturated, giving everything a slightly “warmed up” character, but in everyday use, this did not significantly affect the viewing experience. In the case of HDR content, the situation was similar regarding white balance. It was at a good level; however, the biggest problem turned out to be brightness management. The EOTF curve was set in such a way that in many scenes the image appeared to be overexposed, and the brightest areas lost details and turned into solid patches of light. This severely undermined realism and made the colors appear strongly over-sharpened. Fortunately, Samsung provides the option for manual adjustment of the curve in its televisions, so we opted for calibration, and its results can be seen below.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

After calibration, the SDR mode looks simply perfect. We managed to eliminate the overly strong red saturation that previously gave the picture a somewhat excessively warm character. The colors became more balanced, which translated to a natural and pleasant reception of daily content – from television to movies and series from streaming or materials on YouTube. In HDR mode, the EOTF curve required the most work, as it originally caused excessive burning of the entire image. Calibration largely helped to "tame" this problem – the image stopped being overexposed, and details in bright areas became more visible. Of course, the limits are set by the television's own design, as edge lighting reveals its limitations, and even the smallest elements of light can still be oversaturated or blend into the background. However, this is a matter of technology, not calibration itself. After the correction, The Frame Pro is much more enjoyable to watch, and it's definitely worth opting for if you want to make the most of your television's capabilities.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

While the smoothness of tonal transitions in 4K HDR content on The Frame Pro is not a problem at all, naturally with weaker signal quality – from television, HD content, or older Full HD films – imperfections may occur. Therefore, it is crucial how the television handles these limitations thanks to its image processor. The noise reduction feature works really effectively here. At the medium setting, it eliminates unwanted bands or artifacts, smoothing the image in a noticeable but not overly exaggerated way. However, it should be noted that Samsung tends to operate aggressively – even at the lowest setting of this feature, it can "eat" film grain. It is therefore advisable to use it with caution and adjust the settings to the material being viewed.

The upscaling itself is at a high level. The Frame Pro can effectively upscale older materials to native 4K resolution while maintaining good sharpness and readability. Movies and series in lower quality simply look better here. However, it is worth mentioning a minor drawback – typical for many Samsung televisions. With very old sources of poor quality, you may notice cropping of the image edges on the left side of the screen. This is not a problem that will ruin the viewing experience, but it is good to know that it may occur.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The smoothness of motion in The Frame Pro is ensured not only by the panel, which operates with a refresh rate of up to 144 Hz, but also by the image processor and the smoothing system. It is thanks to this that we can adjust the way we display movies or sports broadcasts to our own preferences. Available are sliders for motion blur reduction and judder reduction – the first function improves the sharpness of fast movements, while the second allows for softening the "jumping" image effect during camera pans. Therefore, everyone can choose between a cinematic character of motion and a smoother, more "television-like" style.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.

Samsung The Frame Pro doesn’t pretend to be just a “living room” television; here, gamers will also find something for themselves. The manufacturer has ensured a full suite of gaming features: we have support for variable refresh rate (VRR), automatic low latency mode (ALLM), refresh rates up to 144 Hz, and compatibility with both G-Sync and FreeSync Premium Pro. Additionally, there’s the well-known Game Bar panel, which is a quick menu where you can check key parameters on the fly – from refresh rates to active image processing modes. Are there any downsides? Yes, The Frame Pro doesn’t support Dolby Vision in gaming mode, but it's hard to consider this a serious issue – most gamers use HDR10 anyway... so, the HGIG mode. Exactly. The biggest surprise turned out to be the latest software update. Samsung… completely removed this option from The Frame PRO. In practice, this means that the TV independently interprets HDR tone mapping in games, and the user has no ability to enable settings designed for consoles. This is a step backward that may disappoint more informed gamers expecting full compliance with HGiG guidelines. We just hope that this mistake will be quickly corrected.

Interestingly, The Frame Pro also features an atypical arrangement of HDMI 2.1 ports. We have as many as five available – four are located in the One Connect module, and the fifth, in micro HDMI version, is directly on the TV. This solution is quite unconventional, but very practical. Samsung clearly suggests that this is the port to connect your console or computer. Why? Because it minimizes potential delays associated with communication through the wireless One Connect, and in gaming, every millisecond matters. We wrote separately about input lag, but it can be revealed here that by connecting equipment directly to the TV, we achieve the absolute maximum response speed.