Philips OLED770 vs Panasonic W95B

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

The Panasonic W95B is truly a bright screen, capable of achieving peak luminance levels of around 1400 nits. In brighter, well-lit movie scenes, this value translates into spectacular HDR effects that can leave a big impression. However, knowing our test setup, you probably see that in very demanding shots – such as the distant moon or helicopter lights in a scene from Sicario 2 – the TV does not impress. In such situations, brightness drops to around 200 nits, making the HDR effect much less visible. This happens because Panasonic prioritizes maintaining deep black levels without lighting up the background – for many users, this shouldn't be a cause for concern. However, it's important to remember that in these moments, the image starts to resemble SDR content. The coverage of the color palette also deserves praise, as it reaches about 93% of the DCI-P3 color space thanks to the use of the PFS filter (also known from QLED technology). As a result, most movies look very good in terms of saturation and colors, maintaining a cinematic quality of the image.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

In Filmmaker mode, the Panasonic W95B offers an image with quite accurate color reproduction, although it is not without minor imperfections. The white balance slightly leans towards red, which can cause a subtle warming of the image, and the gamma curve is slightly elevated, making the screen appear somewhat brightened. It’s good that the manufacturer has included this mode – even in its factory configuration, it provides a fairly natural look for movies. However, knowing how susceptible Panasonic televisions are to calibration, we decided to check how much the image could improve after professional tuning.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

After professional calibration, the Panasonic W95B shows what it is really capable of. Color errors have mostly dropped below 2–3, making them practically invisible to the human eye. The excess red in the white balance has also been corrected, which has eliminated the slight pink tint, and details in dark areas no longer get lost due to overly strong dimming in the gamma. Improvements are also noticeable in HDR content – color saturation is now more stable and does not veer towards blue as clearly as before. It is truly a great television for watching movies and series in the highest possible quality. Although we know that Mini LED screens are not always perfectly suited for this, the W95B is an excellent example that with proper refinement, an OLED-like effect can be achieved.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

In terms of image processing, the Panasonic W95B performs excellently. The proprietary processor responsible for digital image processing effectively upscales lower-resolution content to 4K, preserving a great amount of detail and a natural appearance of contours. The final effect is impressive – the upscaling is at a truly high level, and Full HD content can look surprisingly good. The way the television smooths tonal transitions in low-quality materials is also worth noting. The algorithm does not operate as aggressively as in some competing models, but as a result, it does not cause loss of detail or blurring of film grain.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The 144 Hz panel used in the Panasonic W95B offers excellent smoothness, although in practice, considering how television content looks or the values to which next-generation consoles are limited, it's worth looking at its behavior when refreshing at 120 Hz. In this mode, the TV performs wonderfully – despite it being a VA panel, which is not known for the fastest pixel response times, motion blur here is minimal and difficult to detect with the naked eye.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.

Aside from the previously mentioned drawback related to the VRR mode, in which local dimming does not work, the Panasonic W95B is a true gaming monster. The television offers practically everything gamers can expect – except for four HDMI 2.1 ports, as there are only two available. On board, we find an auto low latency mode (ALLM), properly implemented HDR modes for gamers, including HGiG, as well as support for Dolby Vision in games. This is complemented by an interestingly designed Game Bar, presented in the form of circles. While it may not be the most visually appealing, it serves its purpose – allowing a quick glance at key game parameters and adjusting settings without entering the system menu.