Philips OLED770 vs LG NANO81A / NANO80A

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

If you're counting on HDR in the NANO81A to bring tears to your eyes, I have to disappoint you. This TV is simply too dark to show what this format is really about. With a brightness of just 250 nits, HDR here essentially exists only on paper. In practice, during a viewing session, it's very hard to distinguish whether we're watching high dynamic range content or regular SDR – it simply lacks that "punch" of light in bright areas of the image. But, to not have all criticism, we do have a glimmer of light at the end of the tunnel – and it’s quite clear. It's about color gamut coverage. Here, the NanoCell filter shows that it's not just marketing nonsense. Our measurements indicated that the coverage of the DCI-P3 space is around 88%. This is really a solid result that positions this model significantly above typical budget models based on regular white LED lights without any filters. Of course, it's still a bit lacking compared to the level of quantum dot TVs (QLED) or advanced panels with PFS filtering, but for this price range, the colors are surprisingly saturated and vibrant. It's just a shame that this low brightness doesn’t allow them to fully "spread their wings" with the Nano filter.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

For every movie fan, the natural choice in LG televisions is the Filmmaker Mode. This mode is designed to display the image as the director intended – without unnecessary "enhancements." Unfortunately, in the case of our test unit NANO81A, the factory settings left something to be desired. The main issue turned out to be white balance. Measurements showed a clear deficiency of blue color, which practically translated to many scenes having a slightly yellowish, almost "too yellow" tint. The white was not perfectly clean, which detracted from the freshness of the image. Additionally, brightness management was not ideal either – the factory-set gamma was too low. The image often appeared oversaturated, as if it had been pulled too much from the shadows, losing its naturalness and depth. Fortunately, LG, even in this relatively low price segment, does not block access to advanced settings. The calibration capabilities of this model are immense, which is a big plus for those who like to "dig around" in the menu. We decided to approach the topic in our own way and see how much we could extract from this panel with professional calibration.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

After calibrating the NANO81A, it's a completely different television. What LG offers in terms of image enhancement tools even in such an inexpensive model deserves a big plus. We were able to completely eliminate that annoying yellowing of whites and make the colors natural, juicy, and simply "true." In SDR content (such as regular TV, YouTube, or older films), the picture now looks infinitely better – it's clear, well-balanced, and no longer strains the eyes with strange hues. It's evident that this panel has considerable potential, which is simply wasted by poor presets out of the box. However, we have one serious reservation that calibration cannot fully overcome – it's about brightness management in HDR mode. The algorithm LG uses in this model is designed very conservatively. The television deliberately dims the image in HDR to avoid overexposing an already weak black from the IPS panel. The developers faced a choice: either provide more light and accept that black will turn light gray, or reduce the brightness to maintain any contrast. They chose the latter. Nevertheless, after our adjustments, watching anything on the NANO81 is significantly better.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

It often happens that cheap 4K panels mercilessly bring all the "dirt" and imperfections of lower resolution materials to light. However, in the case of the LG NANO81A, the situation is quite different. It’s a really solid performer when it comes to handling content that is far from ideal. The built-in processor does a great job with upscaling. Even older recordings look quite decent on this screen – the image is coherent, cleaned of digital noise, and simply pleasant to the eye. A big plus is the gradation reduction feature that you will find in the settings. It is exceptionally effective in combating color banding, which is a lifesaver when watching low bitrate materials, for example from some streaming services or older files from the internet. However, it is worth maintaining a certain vigilance. Since we are dealing with a less efficient chip than in LG's top models here, too aggressive an adjustment of this option can sometimes result in minor artifacts or a slight blurring of details. Despite this risk, I definitely encourage experimentation with this feature – in many cases, it can save the viewing experience and make low-quality material fully watchable.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

In terms of motion fluidity, the NANO81A unfortunately has a few drawbacks. The TV is based on a panel with a refresh rate of 60 Hz. If you're looking for perfect sharpness in dynamic football matches or fast-paced action games, you might feel somewhat unsatisfied. With such a low native refresh rate, fast-moving objects on the screen will always be a bit blurry.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.

NANO81A is unfortunately not a device designed for e-sports. The lack of support for a 120 Hz signal is a fact that users planning to purchase this model must simply come to terms with. Nevertheless, LG engineers have worked hard to squeeze the maximum capabilities out of this 60 Hz panel, offering a set of features that genuinely enhance the gaming experience. Above all, the television supports VRR technology (in the range of 48–60 Hz) and ALLM. As a result, the image remains stable and does not "tear," and the device automatically switches to low-latency mode as soon as it detects a signal from the console. Managing these settings is incredibly simple thanks to a dedicated system overlay that allows for a quick overview of parameters without leaving the game. A significant advantage is the support for the HGiG format. This solution is crucial for owners of modern consoles, as it enables the TV to correctly "understand" the intentions of game developers regarding HDR tone mapping. In practice, this helps avoid the effect of "blown out" bright spots, such as clouds or light sources, which unfortunately is a common issue in budget LCD televisions.