Philips OLED769 vs TCL C7L

The Philips OLED769 performs admirably in film scenes featuring small bright elements. With peak brightness reaching around 800 nits, the TV handles light sources like street lamps or stars with remarkable vividness and detail. However, its limitations become evident during scenes with full-screen brightness, such as sun glare, where brightness drops to approximately 250 nits. This is a common challenge for more affordable OLED models, which often struggle to sustain high brightness across the entire display.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static images, it can achieve peak brightness levels of around 2800 nits. This is an absolutely phenomenal result, considering the price range it falls into. Unfortunately, the tests with real film scenes are not as spectacular as the measurements of white squares. The brightness in actual HDR shots drops to around 1200 nits in the C7L model. This is still a very good result, as the vast majority of contemporary films are mastered at such a value. However, when small, pinpoint elements appear on the screen, the brightness of those details drastically drops – even to about 400 nits – which diminishes the HDR effect somewhat. The television does this intentionally to maintain a better level of black and prevent a huge glare of light. This is somewhat explainable, but it also shows that Mini LED technology is not completely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colors are obviously key here. And these, thanks to the use of new, "super" quantum dots, are simply outstanding and among the best on the market. The television can achieve around 90% coverage of the ultra-wide color gamut BT.2020 and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such high color saturation regardless of the scene being displayed, which is often problematic in competing RGB Mini-LED televisions.

The "Film" mode on the Philips OLED769 proved to be the most faithful factory setting for preserving the source material, and it was the basis for our tests. However, like other factory presets, it has a few flaws. Let’s break down the key issues observed in SDR and HDR content.

In both formats, the white balance exhibited a noticeable dominance of green and red tones. This led to a yellowish tint across the image, resulting in yellowed whites and slightly unnatural skin tones. This was particularly evident in the "ColourChecker" palette, where colour samples leaned toward warmer shades.

In terms of contrast and brightness, two critical graphs tell the story: the Gamma curve for HD content and the EOTF curve for 4K HDR content. For SDR, the gamma value dips below the ideal 2.4 level, causing lighter parts of the image to appear overly bright. This overexposure reduces detail and depth in bright areas. In contrast, the EOTF curve for HDR content performed admirably, accurately maintaining details in both bright and dark regions. This ensures realistic, dynamic scene reproduction that enhances the overall viewing experience.

When it comes to colors straight out of the box, what's new in TCL TVs, including the C7L model, is the addition of a picture mode called Filmmaker Mode. That's significant because until now that mode wasn't available from this manufacturer at all. In theory, as the name suggests, the image in this setting is meant to represent the filmmaker's full intent. From our tests we can confirm that it's without a doubt the best built-in mode on this TV if you care about faithful color reproduction right out of the box. However, we wouldn't say it's perfect. Like most devices on the market, this C7L also had some factory issues. The white balance in Filmmaker Mode tended toward a slightly greenish-yellow tint, caused mainly by an excess of the green channel and a noticeable lack of blue. For the average viewer this won't be a drastic flaw, but if you care about perfect whites, natural skin tones, and getting the full potential out of the structure of these new "super" quantum dots, the TV really begs for professional calibration.

After professional calibration, the Philips OLED769 truly excels in colour accuracy. Any yellow tint previously seen in HD and 4K content is now eliminated. The Colour Checker test shows minimal deltaE errors, occasionally exceeding a value of 2, which indicates a nearly perfect representation of the director's intent.

When it comes to contrast, the results are equally impressive. For 4K materials, there was little room for improvement initially, but the gamma curve has been significantly refined. This leads to a more accurate rendering of dark and bright areas, resulting in a dynamic and realistic viewing experience.

Thanks to the calibration, the full potential of the television has been unlocked. The Philips OLED769 now delivers vibrant, natural, and high-quality images, making it an excellent choice for movie lovers and multimedia users.

After a professional calibration we were able to greatly improve the out-of-the-box Filmmaker Mode. After our adjustments, errors in the ColorChecker test and across the wide color gamut fell below the threshold of human perception, that is below a value of 3, which is a very good result. The TCL C7L definitely benefits from this treatment in terms of color accuracy, and that's hard to argue with. A bit worse, however, is the issue of brightness management in HDR content after calibration. As I described earlier, even though we set this model up correctly, when you play real movie scenes on the TV it can manage its brightness in a rather peculiar way. It often brightens certain elements on the screen contrary to the creator's intent, which can be clearly seen on EOTF charts measured in particular films. Despite this flaw, or rather a specific quirk of this TV, you can't take away one thing: after calibration the C7L was able to reproduce colors accurately.

When it comes to lower-quality materials, the distortion reduction in the Philips OLED769 does well in smoothing tonal transitions, especially at the minimum setting. It's worth noting that film grain is not blurred, which is a positive surprise, as such negative phenomena often occur with other manufacturers. Overall, this is quite a decent solution. However, it should be pointed out that this setting does not work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the TV struggles with smoothing tonal transitions and may exhibit more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the photo is not overly jagged, and the branches in the background lack characteristic jagged edges. The TV achieves this effect thanks to the absence of artificial sharpness, which may be an advantage for some users. However, others may find this less attractive as they prefer a more pronounced, sharper image instead of a subtle effect. This effect can be mitigated using a higher setting for the "Sharpness" parameter.

This point could, in a sense, be called the Achilles' heel of the C7L. Unfortunately, this TV uses an older MediaTek chipset, the Pentonic 700, which was never known for outstanding digital image processing. You can clearly see this in the operation of the gradual smoothing function, which is responsible for reducing jagged edges and removing digital noise. It simply performs very poorly; when set to low, its effectiveness is practically nonexistent. The only small plus is that the algorithm doesn't further degrade the image or forcefully blur details. Upscaling itself, meaning the scaling of lower-resolution content to 4K, performs a bit better. It's simply adequate and doesn't stand out compared with the competition. That said, there's no denying the C7L would gain a lot in this area if the manufacturer decided to use the newer Pentonic 800 processor, which is now appearing in an increasing number of competing models.

The Philips OLED769 features a multi-stage motion smoother called "Motion Style," which will satisfy users who value the ability to customize motion fluidity in movies. Thanks to this function, the image can be set to be more frame-like or fluid, resembling a theatrical effect. This is a great solution for those who want to match the displayed content to their visual preferences. Gamers will also be pleased, as the TV, like most OLEDs, is equipped with a 120Hz panel. This provides extraordinary fluidity and image dynamics. Unfortunately, the Philips OLED769 lacks BFI (Black Frame Insertion) functionality, which could further improve motion fluidity and sharpness. Despite this limitation, it offers excellent visual experiences for cinema and gaming enthusiasts, one of its main strengths.

The TCL C7L uses a native 4K panel with a 144 Hz refresh rate, which, at lower resolutions when using a PC, can even reach up to 288 Hz. Those are obviously very high numbers and look impressive on paper, but in everyday use it's worth remembering that almost all dynamic content you play on this TV will still run at around a maximum of 120 Hz. To tame that motion, the TV's menu includes a motion smoothing system called "Motion Clarity." It offers several predefined modes, including a user mode that we strongly recommend setting manually using our tried-and-true guides on our YouTube channel. There are two key sliders available there. The first, "Blur Reduction," reduces smearing and improves sharpness in dynamic 60-fps material, such as sports broadcasts. The second slider, "Flicker Reduction," lets you add artificial frames to movies and TV series shot at cinematic 24 or 30 fps. This, of course, allows you to completely eliminate the annoying image judder during camera motion.

The Philips OLED769 was created with gamers in mind, offering full compatibility with consoles and the highest-quality gameplay. The television received the maximum rating in this category, providing everything one could desire. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the television ensures smooth and hassle-free gaming. ALLM automatically switches the TV to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in fluidity and stability in gameplay. The Dolby Vision feature for gamers is another advantage, though it only works at 60 Hz. Most casual gamers are unlikely to feel the lack of a higher frequency, but more demanding users may have some reservations. This allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, translating to excellent image smoothness.

The Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly improve game quality and user comfort.

When it comes to gaming, the TCL C7L is simply an outstanding TV for gamers. Thanks to two full-bandwidth HDMI 2.1 ports at 48 Gbps, you get access to all the key features required by console owners and users of powerful PCs. It has a well-implemented ALLM mode with very low input lag and VRR frame-sync that works in an impressive range from 48 to 288 Hz. Importantly, unlike some competitors, TCL implemented the console HDR10 HGIG profile correctly and added support for Dolby Vision in games. Rounding out the package is a very well-designed player panel, the Game Bar, which even lets you edit its appearance and change the theme to perfectly match your console’s style. The only thing you can — and should — criticize is that the TV offers only two full HDMI 2.1 ports, while the other two are older HDMI 2.0. That creates a fairly significant logistical problem. Why? Because one of those fast ports also supports eARC (enhanced Audio Return Channel). In practice, that means if you connect a soundbar or a home theater system, you’ll only have one free HDMI 2.1 port left. If you have two consoles at home, or a console and a powerful PC, you’ll unfortunately have to give something up or constantly juggle cables at the back while trying to maintain convenient control of your audio system.