Philips OLED769 vs Sony BRAVIA 5 (XR5)

The Philips OLED769 performs admirably in film scenes featuring small bright elements. With peak brightness reaching around 800 nits, the TV handles light sources like street lamps or stars with remarkable vividness and detail. However, its limitations become evident during scenes with full-screen brightness, such as sun glare, where brightness drops to approximately 250 nits. This is a common challenge for more affordable OLED models, which often struggle to sustain high brightness across the entire display.

Looking at similar results in terms of black levels and contrast, we expected the same stable performance as last year's model when it comes to HDR content. Unfortunately – and this must be said plainly – there has been a regression here that is hard to overlook. The paradox is that the peak brightness of the Bravia 5 can be impressive: in our synthetic tests, the television reached around 1000 nits in HDR. Sounds great, right? The problem is that this power does not always translate effectively to all movie scenes. When small, pinpoint elements appear on the screen, something that was usually refined with surgical precision in the case of Sony clearly falters this time. The algorithms try to maintain deep blacks around small objects, but the side effect is that details can be dimmed to the point of becoming barely visible. A case in point is the movie Sicario 2 – there, in some scenes, small light sources practically vanished as if someone had covered them with dark film.

Of course, not everything looks so dramatic. In simpler, brighter scenes, where the image is filled with a greater amount of light, the Bravia 5 shows that it can shine: literally and figuratively. At that point, the television achieves values in the range of 600–800 nits, which we observed in both synthetic tests and during movie screenings. The impression is truly positive; the brightness adds dynamism, and the colors appear vivid and fresh. However, there remains a certain dissonance. We feel a slight confusion because it is evident that something has gone the wrong way. Technological advancement – more zones, greater backlight power – has not been supported by the refined image management we usually associate with Sony. Fortunately, there are elements that have not been worsened and are instead at a very high level. We are talking about color reproduction. Thanks to the use of the PFS filter, the color gamut coverage is excellent – about 97% of DCI-P3 and 75% of BT.2020. These values allow for a truly wide color reproduction, giving films a natural and cinematic character.

The "Film" mode on the Philips OLED769 proved to be the most faithful factory setting for preserving the source material, and it was the basis for our tests. However, like other factory presets, it has a few flaws. Let’s break down the key issues observed in SDR and HDR content.

In both formats, the white balance exhibited a noticeable dominance of green and red tones. This led to a yellowish tint across the image, resulting in yellowed whites and slightly unnatural skin tones. This was particularly evident in the "ColourChecker" palette, where colour samples leaned toward warmer shades.

In terms of contrast and brightness, two critical graphs tell the story: the Gamma curve for HD content and the EOTF curve for 4K HDR content. For SDR, the gamma value dips below the ideal 2.4 level, causing lighter parts of the image to appear overly bright. This overexposure reduces detail and depth in bright areas. In contrast, the EOTF curve for HDR content performed admirably, accurately maintaining details in both bright and dark regions. This ensures realistic, dynamic scene reproduction that enhances the overall viewing experience.

Sony Bravia 5 was of course tested in the best possible mode, which is the Cinema mode. Right out of the box, it offers the most natural colors, definitely better than anything provided by the "eco" or "dynamic" modes, which are more suitable for a store display than a living room. However, the Cinema mode itself does not guarantee that we can always expect cinematic image quality. In SDR content, we had practically no major complaints – the slightly warm white balance made the scenes take on a somewhat golden tone, but it was nothing that was glaringly obvious. However, the problem arose with HDR materials. Here, the color reproduction simply looked poor. The white balance was severely off – with an excess of blue and a noticeable lack of red. At times, it even resembled the store "super vivid image" mode, where everything is overexposed and artificially boosted.

This state of affairs made managing brightness seem too aggressive as well. The EOTF graph clearly showed that the television had issues with overexposing many scenes right out of the box. And while we know what Sony televisions are usually capable of, it was hard to remain indifferent here – which is why we quickly decided to go for calibration.

After professional calibration, the Philips OLED769 truly excels in colour accuracy. Any yellow tint previously seen in HD and 4K content is now eliminated. The Colour Checker test shows minimal deltaE errors, occasionally exceeding a value of 2, which indicates a nearly perfect representation of the director's intent.

When it comes to contrast, the results are equally impressive. For 4K materials, there was little room for improvement initially, but the gamma curve has been significantly refined. This leads to a more accurate rendering of dark and bright areas, resulting in a dynamic and realistic viewing experience.

Thanks to the calibration, the full potential of the television has been unlocked. The Philips OLED769 now delivers vibrant, natural, and high-quality images, making it an excellent choice for movie lovers and multimedia users.

After calibration, the situation changed drastically. We managed to tune the white balance so that entire scenes began to look more natural, and the image gained coherence and elegance. In HDR, we finally got rid of that unwanted blooming effect that had previously ruined some shots. Suddenly, it turned out that the Bravia 5 can extract much more from films than the first contact "straight out of the box" suggested. Yes, if we take a look at the graphs and compare them with the reference patterns, we can see that the start of the EOTF curve slightly deviates from the reference line. However, this is not so much a calibration error as a natural limitation of Mini-LED technology, which cannot be bypassed. Sony, instead of clinging to perfect black, prefers to prioritize the visibility of details – and in practice, it’s hard to disagree with that. We prefer to see the texture of the material on the screen rather than a pitch-black blob that obliterates all nuances.

The calibration itself made a significant difference. After about an hour spent on adjustments, we felt that the picture resembled that from the best cinema halls – of course on a home scale, but with the same sense of quality and refinement. And in such moments, we remember why we love Sony televisions: because once we fine-tune them, they can reward us with an image that captivates for long hours.

When it comes to lower-quality materials, the distortion reduction in the Philips OLED769 does well in smoothing tonal transitions, especially at the minimum setting. It's worth noting that film grain is not blurred, which is a positive surprise, as such negative phenomena often occur with other manufacturers. Overall, this is quite a decent solution. However, it should be pointed out that this setting does not work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the TV struggles with smoothing tonal transitions and may exhibit more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the photo is not overly jagged, and the branches in the background lack characteristic jagged edges. The TV achieves this effect thanks to the absence of artificial sharpness, which may be an advantage for some users. However, others may find this less attractive as they prefer a more pronounced, sharper image instead of a subtle effect. This effect can be mitigated using a higher setting for the "Sharpness" parameter.

Bravia 5 carries within it the genes of Sony, which remain intact – and thank goodness for that, because we are talking about absolutely remarkable digital image processing. There is a reason that for years it has been believed that it is this brand of television that sets the standard for how a screen should handle lower-quality materials. If someone is still watching classic television, old movies, or YouTube in lower resolution, here they get equipment that can turn such content into a surprisingly pleasant experience. On board, we find several tools worth activating. The first of these is "digital noise reduction." Set to a medium level, it works almost flawlessly – smoothing tonal transitions that usually pose the biggest challenge with low-quality materials, while not introducing any artificial artifacts. Importantly, it also does not remove the filmic character, or the natural grain that is an intentional element in many productions. Another advantage of Bravia 5 is the upscaling capabilities of the XR processor. The image presented after scaling is soft yet sharp and clear. The contours of characters are well-defined, and backgrounds retain their structure without excessive artificial sharpening. It’s hard to find a better television for watching lower-quality content – Bravia 5 only confirms why Sony is regarded as the benchmark in this field.

The Philips OLED769 features a multi-stage motion smoother called "Motion Style," which will satisfy users who value the ability to customize motion fluidity in movies. Thanks to this function, the image can be set to be more frame-like or fluid, resembling a theatrical effect. This is a great solution for those who want to match the displayed content to their visual preferences. Gamers will also be pleased, as the TV, like most OLEDs, is equipped with a 120Hz panel. This provides extraordinary fluidity and image dynamics. Unfortunately, the Philips OLED769 lacks BFI (Black Frame Insertion) functionality, which could further improve motion fluidity and sharpness. Despite this limitation, it offers excellent visual experiences for cinema and gaming enthusiasts, one of its main strengths.

Bravia 5 has a 120 Hz panel, which in itself sounds like an invitation to watch sports, fast matches, or spectacular action movies. However, the real magic begins only when MotionFlow comes into play – Sony's proprietary smoothing technology. Thanks to it, we can adjust the character of the image to our own preferences. The “smoothness” slider allows us to transition from a cinematic vibe with a slight “jitter” of the film frame to an almost theatrical fluidity, where every ball in the game glides across the screen like on a string. The higher the value, the smoother and more fluid it is; the lower – the more cinematic and natural. In the options, we also find an additional setting that Sony has called “clearness.” This is nothing more than the BFI function (which stands for black frame insertion), which aims to improve motion clarity. It sounds great in theory, but in practice, you need to use it with great caution. Why? Because all higher settings cause brightness drops of up to half, and in some cases, there can also be contour doubling. Therefore, if we want to use it, we recommend the lowest possible level – “1” out of the available ten. This way, we gain a little better motion clarity without risking a loss of half the image brightness.

The Philips OLED769 was created with gamers in mind, offering full compatibility with consoles and the highest-quality gameplay. The television received the maximum rating in this category, providing everything one could desire. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the television ensures smooth and hassle-free gaming. ALLM automatically switches the TV to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in fluidity and stability in gameplay. The Dolby Vision feature for gamers is another advantage, though it only works at 60 Hz. Most casual gamers are unlikely to feel the lack of a higher frequency, but more demanding users may have some reservations. This allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, translating to excellent image smoothness.

The Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly improve game quality and user comfort.

In the Bravia 5, there is significant progress compared to the X90L model from two years ago. The television offers literally everything that its predecessor had, but this time the issues that could irritate gamers have been fixed. The problems with setting up variable refresh rate (VRR) have disappeared, and there are no longer any issues with configuring HDR content in HGiG mode. In short: we get a device that simply works as it should without any fuss. The Bravia 5 thus has everything one could expect from a modern gaming television – and it could be advertised with the slogan "ready for PS5" without exaggeration. This is a statement we couldn't make about the X90L model. Hats off, Sony!

It's just a shame that in such a relatively high-priced model, a complete set of four HDMI 2.1 ports is missing. In everyday use, this won't be a problem for most people, but if someone has a console, soundbar, and additional equipment connected via HDMI, at some point there will be a need to either choose or juggle cables.