Philips OLED769 vs Hisense U7Q

Direct compare

OLED769 / AMIBLIGHT TV

U7Q / U78Q

Info

Available screen sizes: 48”55”65”

Available screen sizes: 55”65”75”85”100”

Panel type: WRGB OLED

Resolution: 3840x2160

System: Titan OS

Model year: 2024

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Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2025

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Overall rating

7.3

7.2

  • Movies and series in UHD quality

    7.6

    6.7

  • Classic TV, YouTube

    8.4

    6.8

  • Sports broadcasts (TV and apps)

    8.3

    6.5

  • Gaming on console

    9.2

    8.0

  • TV as a computer monitor

    7.6

    8.6

  • Watching in bright light

    4.6

    6.2

  • Utility functions

    5.6

    8.9

  • Apps

    6.2

    7.7

  • Sound quality

    6.7

    7.2

Advantages

  • Great contrast

  • Ideal choice for gamers and sports - HDMI 2.1, 120Hz, low input lag

  • 3-sided Ambilight system

  • Exceptional color reproduction after calibration

  • Great contrast and deep black

  • Very good smoothness of tonal transitions (close to reference level)

  • High brightness

  • Supports 4K 144 Hz and even 240 Hz in Full HD

  • VRR, ALLM, G-SYNC – a full package for gamers

  • Low input lag

  • Pleasant sound with a light bass

  • Many classic TV functions built into the VIDAA system

Disadvantages

No like
  • Poorly developed operating system - TitanOS

  • Average brightness

  • Lack of support for HGiG (hinders HDR setup on consoles)

  • Brightness management issues

  • Poor viewing angles – typical for VA panels

  • Closed VIDAA system – missing some applications

Our verdict

The Philips OLED769 is the entry-level OLED television from the Chinese-Dutch manufacturer for 2024. Designed to impress during movie nights or dynamic content, the OLED technology ensures excellent contrast, while carefully adjusted picture settings deliver vibrant and natural colours. Motion fluidity is another highlight, with an efficient motion smoother for films and a 120Hz panel that guarantees clarity and fluidity for gamers and sports enthusiasts.

Gamers will particularly appreciate the OLED769, which includes 4 HDMI 2.1 ports supporting features such as VRR and ALLM. Combined with a very fast response time, the TV ensures smooth, realistic action with exceptional precision and responsiveness. Another standout feature is Philips' proprietary Ambilight lighting system, which enhances the viewing experience with immersive ambient lighting, beloved by many loyal fans.

On the downside, the operating system may disappoint those familiar with older Philips TVs. The TitanOS platform, replacing previous open systems, feels somewhat limited, offering fewer user features and a smaller selection of apps. However, for users who rely on only the most essential streaming platforms, TitanOS should suffice.

Overall, the Philips OLED769 is a reliable choice for those seeking modern features, strong picture quality, and an enjoyable gaming or movie-watching experience, all at an accessible level.

The Hisense U7Q is one of the most interesting Mini-LED televisions in its price segment, clearly showing that Hisense is really starting to matter in the market not only because of the price-to-capabilities ratio but also due to its increasingly refined picture quality. Let’s start with what truly impresses: the contrast and black levels are at a level that was recently unattainable in this price range. Combined with smooth tonal transitions, solid brightness, and a fast 144 Hz panel, the U7Q becomes a television that excels in both movies and gaming. Gamers will find nearly everything they could expect here – variable refresh rate (VRR) support, auto low latency mode (ALLM), very low input lag, and even 240 Hz in Full HD. All of this means that the U7Q will perform well with both next-generation consoles and PCs. However, it is not without its weaknesses. With HDR content, one might want to say: "untapped potential" – you may ask why? The television’s algorithms dim small bright elements or overly boost them, which can spoil the viewing experience. There is also a lack of support for HGiG, which is a feature that would better synchronize the console with the television for HDR. In summary, briefly – the Hisense U7Q is a very versatile and complete television that has its imperfections but makes up for them in many key aspects. For gamers, for occasional movie watchers, for someone looking for good equipment for everyday use – it is one of the most cost-effective propositions in 2025. One just needs to know what compromises they are signing up for – and then it will be hard to be disappointed.

TV appearance

HDMI inputs
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Good
Stand type
stand-type-
Central
Stand type
stand-type-
stand-type-Graphite
Stand
stand-Fixed
Accessories
accessories-Stand
accessories-Stand

Contrast and black detail

10/10

7.5/10

Local dimming function: Yes, number of zones: 220 (10 x 22)

Contrast:

Review Philips OLED769 Contrast and black detail

Result

:1

Review Philips OLED769 Contrast and black detail

Result

:1

Review Philips OLED769 Contrast and black detail

Result

:1

Review Philips OLED769 Contrast and black detail

Result

:1

Review Philips OLED769 Contrast and black detail

Result

:1

Review Hisense U7Q Contrast and black detail

Result

278,000:1

Review Hisense U7Q Contrast and black detail

Result

28,800:1

Review Hisense U7Q Contrast and black detail

Result

11,100:1

Review Hisense U7Q Contrast and black detail

Result

10,800:1

Review Hisense U7Q Contrast and black detail

Result

6,250:1

Halo effect and black detail visibility:

The Philips OLED769 excels when it comes to black levels and contrast quality. Utilising OLED technology, each pixel is independently illuminated, allowing for complete deactivation of individual pixels. This results in perfectly black areas of the image and infinite contrast, delivering an incredibly realistic viewing experience with outstanding clarity and detail in darker scenes.

The OLED panel in the Philips OLED769 is produced by LG, known for its WOLED technology, ensuring exceptional black reproduction and reliability. As a result, the TV achieves a level of contrast that traditional LCD televisions and even the most advanced models cannot match.

The U7Q is a television with Mini-LED backlighting – just like the PRO version. The difference? The version without the suffix simply has fewer dimming zones. In our 65-inch model with a VA panel, we counted 220 of them. And although this doesn't make as much of an impression as in the U7Q PRO, it still looks very good on paper for this price range. Alright, but how does it perform in practice? Surprisingly well. The contrast in the U7Q can reach up to 300,000:1, which provides a really solid black effect. In many scenes, it's hard to find fault – the image has depth, and the highlights are well separated. Of course, Mini-LED is not OLED – so there are certain limitations. In very challenging scenes with a lot of dark details, the television sometimes either "eats" them, leaving a nice black, or slightly brightens the background, which can cause a halo effect. This is normal in this technology and must be taken into account. Despite these minor drawbacks – the contrast in the U7Q performs really well.

HDR effect quality

6/10

4.6/10

Supported formats
HDR10, HDR10+, Dolby Vision, HLG
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 98.0%, Bt.2020: 73.0%
DCI P3: 93.5%, Bt.2020: 70.5%

Luminance measurements in HDR:

Review Philips OLED769 Brightness measurement

Result

609 nit

Review Philips OLED769 Brightness measurement

Result

707 nit

Review Philips OLED769 Brightness measurement

Result

801 nit

Review Philips OLED769 Brightness measurement

Result

775 nit

Review Philips OLED769 Brightness measurement

Result

261 nit

Review Hisense U7Q Brightness measurement

Result

521 nit

Review Hisense U7Q Brightness measurement

Result

160 nit

Review Hisense U7Q Brightness measurement

Result

351 nit

Review Hisense U7Q Brightness measurement

Result

98 nit

Review Hisense U7Q Brightness measurement

Result

674 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Static HDR10

Dynamic: Dolby Vision

Dynamic: Dolby Vision

HDR luminance chart:

Hisense U7Q

Luminancja HDR

Luminance of RGB colors

Philips OLED769

Luminancja HDR

Luminance of RGB colors

The Philips OLED769 performs admirably in film scenes featuring small bright elements. With peak brightness reaching around 800 nits, the TV handles light sources like street lamps or stars with remarkable vividness and detail. However, its limitations become evident during scenes with full-screen brightness, such as sun glare, where brightness drops to approximately 250 nits. This is a common challenge for more affordable OLED models, which often struggle to sustain high brightness across the entire display.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

Factory color reproduction

6.4/10

6.3/10

Factory Mode

After calibration

Factory Mode

After calibration

The "Film" mode on the Philips OLED769 proved to be the most faithful factory setting for preserving the source material, and it was the basis for our tests. However, like other factory presets, it has a few flaws. Let’s break down the key issues observed in SDR and HDR content.

In both formats, the white balance exhibited a noticeable dominance of green and red tones. This led to a yellowish tint across the image, resulting in yellowed whites and slightly unnatural skin tones. This was particularly evident in the "ColourChecker" palette, where colour samples leaned toward warmer shades.

In terms of contrast and brightness, two critical graphs tell the story: the Gamma curve for HD content and the EOTF curve for 4K HDR content. For SDR, the gamma value dips below the ideal 2.4 level, causing lighter parts of the image to appear overly bright. This overexposure reduces detail and depth in bright areas. In contrast, the EOTF curve for HDR content performed admirably, accurately maintaining details in both bright and dark regions. This ensures realistic, dynamic scene reproduction that enhances the overall viewing experience.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

Color reproduction after calibration

8.8/10

7.4/10

After professional calibration, the Philips OLED769 truly excels in colour accuracy. Any yellow tint previously seen in HD and 4K content is now eliminated. The Colour Checker test shows minimal deltaE errors, occasionally exceeding a value of 2, which indicates a nearly perfect representation of the director's intent.

When it comes to contrast, the results are equally impressive. For 4K materials, there was little room for improvement initially, but the gamma curve has been significantly refined. This leads to a more accurate rendering of dark and bright areas, resulting in a dynamic and realistic viewing experience.

Thanks to the calibration, the full potential of the television has been unlocked. The Philips OLED769 now delivers vibrant, natural, and high-quality images, making it an excellent choice for movie lovers and multimedia users.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

Smoothness of tonal transitions

5.9/10

9.9/10

The Philips OLED769 unfortunately struggles with banding in almost every scene of the test sequence. This issue is particularly noticeable with dark colours and areas close to black. In these regions, not only is there posterization, but the image also suffers from a significant amount of noise. The tonal transition problem isn’t limited to darker hues; it also occurs in brighter elements. For instance, in a scene from the movie Kingsman, noticeable colour banding appears around the sun. This phenomenon can severely affect the visual experience, especially in scenes where black and dark shades are prominent. These imperfections are difficult to ignore and can detract from the overall viewing experience, particularly for those prioritising exceptional image quality.

The U7Q performs exceptionally well when it comes to tonal transitions – we can confidently say that it reaches almost reference level, which is why in this category, the TV receives one of the highest possible ratings from us. The color blends are smooth, clean, and without visible bands. In most scenes, everything looks simply perfect, and any potential minor imperfections may only appear in very specific shots – although we hardly noticed them during testing.

Image scaling and smoothness of tonal transitions

7.2/10

6/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
OK

Smooth transition function

Image without overscan on the SD signal

When it comes to lower-quality materials, the distortion reduction in the Philips OLED769 does well in smoothing tonal transitions, especially at the minimum setting. It's worth noting that film grain is not blurred, which is a positive surprise, as such negative phenomena often occur with other manufacturers. Overall, this is quite a decent solution. However, it should be pointed out that this setting does not work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the TV struggles with smoothing tonal transitions and may exhibit more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the photo is not overly jagged, and the branches in the background lack characteristic jagged edges. The TV achieves this effect thanks to the absence of artificial sharpness, which may be an advantage for some users. However, others may find this less attractive as they prefer a more pronounced, sharper image instead of a subtle effect. This effect can be mitigated using a higher setting for the "Sharpness" parameter.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

Blur and motion smoothness

8.3/10

7.5/10

Maximum refresh rate of the panel
120Hz
144Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Nie
Yes, 120Hz (double contours)
BFI function 120Hz
Nie
Yes, 240Hz (double contours)
Brightness drop with BFI
0%
77%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Smużenie ():

Smużenie (1080p 240Hz):

The Philips OLED769 features a multi-stage motion smoother called "Motion Style," which will satisfy users who value the ability to customize motion fluidity in movies. Thanks to this function, the image can be set to be more frame-like or fluid, resembling a theatrical effect. This is a great solution for those who want to match the displayed content to their visual preferences. Gamers will also be pleased, as the TV, like most OLEDs, is equipped with a 120Hz panel. This provides extraordinary fluidity and image dynamics. Unfortunately, the Philips OLED769 lacks BFI (Black Frame Insertion) functionality, which could further improve motion fluidity and sharpness. Despite this limitation, it offers excellent visual experiences for cinema and gaming enthusiasts, one of its main strengths.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

Console compatibility and gaming features

10/10

8.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    40 - 120Hz
    48 - 240Hz
  • Dolby Vision Game Mode
    Yes
    Yes
  • Correct implementation of HGIG
    Yes
    No
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    Yes
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

The Philips OLED769 was created with gamers in mind, offering full compatibility with consoles and the highest-quality gameplay. The television received the maximum rating in this category, providing everything one could desire. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the television ensures smooth and hassle-free gaming. ALLM automatically switches the TV to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in fluidity and stability in gameplay. The Dolby Vision feature for gamers is another advantage, though it only works at 60 Hz. Most casual gamers are unlikely to feel the lack of a higher frequency, but more demanding users may have some reservations. This allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, translating to excellent image smoothness.

The Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly improve game quality and user comfort.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

Input lag

9.8/10

9.7/10

SDR

1080p60
14 ms
17 ms
1080p120
5 ms
9 ms
2160p60
13 ms
17 ms
2160p120
5 ms
9 ms

HDR

2160p60
13 ms
17 ms
2160p120
5 ms
9 ms
4320p60

Dolby Vision

2160p60 DV
30 ms
28 ms
2160p120 DV
19 ms

The input lag in the Philips OLED769 is impressively low, offering exceptional performance for gamers. At 120Hz, the lag is around 5 ms, which is outstanding for fast-paced gaming. Even at 60Hz, the lag remains low at 13 ms, ensuring a quick response to player inputs. This makes the TV an excellent choice for those who prioritize smooth and responsive gameplay. However, the lack of Dolby Vision support for 120Hz content or games is a drawback, but this doesn't take away from the overall impressive performance and gaming experience the TV offers.

Input lag on the U7Q is really impressive. With 120 Hz content, we recorded around 9 ms, and with 60 Hz – around 17 ms. These are outstanding results that make the TV perform excellently even in dynamic games that require quick reactions. There is hardly anything to criticize here. Of course, as is often the case, the Dolby Vision mode in games seems a bit slower compared to classic SDR or HDR. This will mainly be noticeable for Xbox Series X/S console users, which are the only ones that support Dolby Vision Gaming. Fortunately, input lag still remains below 30 ms, so in practice, this is still an acceptable level even for more demanding gamers.

Compatibility with PC

7.6/10

8.6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Good
Readability of dark text and shapes
Very Good
Good
Input lag in PC mode (4K, maximum refresh rate)
5ms
9ms
Matrix subpixel arrangement
RWBG
BGR
Max refresh rate
120Hz
144Hz
G-Sync
Yes
Yes

The Philips OLED769 performs exceptionally well when used with PCs, earning high marks for its capabilities. One standout feature is the excellent readability of fonts, regardless of the background colour, making it ideal for productivity tasks. The support for chroma 4:4:4 further enhances image clarity, ensuring sharp and precise details. The model’s low response time ensures smooth and responsive performance, for work or gaming. These attributes make the Philips OLED769 an excellent choice for PC users seeking a large screen with outstanding image quality and top-notch performance.

The U7Q communicates excellently with the computer. For gamers, this is great news – we have high refresh rates, low input lag, and G-SYNC support, so gaming from the PC is pure pleasure. But the U7Q also performs well in everyday tasks. If someone uses a computer for text, browsing the internet, or office work – there’s nothing to complain about. The television correctly handles chroma 4:4:4, so fonts look sharp and clear, without blurriness or strange contours. Both lowercase and uppercase letters are simply readable – just as they should be.

Viewing angles

7.5/10

3/10

Brightness drop at an angle of 45 degrees
29%
74%

When it comes to viewing angles, the Philips OLED769 excels, as is typical for OLED televisions. The image remains sharp and vibrant, with no noticeable degradation in quality, even when viewed from the side or in unconventional positions in the room. While QD-OLED and OLED MLA panels offer slightly superior performance in this regard, the Philips OLED769 still far outperforms standard LCD televisions. This makes it an excellent choice for large spaces and family movie nights, where viewers might be seated at various angles.

The viewing angles on the U7Q are rather weak – this is simply a typical characteristic of VA panels. Straight on, everything looks very good: blacks are deep, colors are saturated, and the contrast is high. But just shifting slightly to the side causes the image to start losing quality – colors become washed out, and blacks begin to resemble dark gray. Compared to TVs with IPS panels, the U7Q performs worse, although on the other hand, it makes up for it with better contrast and deeper blacks.

TV efficiency during daytime

4.6/10

6.2/10

Matrix coating
Satin
Satin
Reflection suppression
Average
Good
Black levels during daytime
Very Good
Good

Matrix brightness

Average luminance SDR

Hisense U7Q: 519 cd/m2

Philips OLED769: 258 cd/m2

The daytime performance of the Philips OLED769 leaves room for improvement. While the satin panel moderately suppresses reflections, bright rooms can still pose a challenge. The television’s average brightness of 250 nits falls short, making it difficult to maintain optimal image quality in strong daylight. As a result, viewing in sunny conditions may be less comfortable, with image details harder to discern. This limitation makes the TV better suited for dimly lit environments.

The U7Q performs quite well in a sunlit room. The brightness in SDR mode averages around 520 nits, which in practice means that even on sunny days, it's comfortable to watch television—without the feeling that everything is drowning in our reflections. Additionally, thanks to the satin coating on the panel, the television does a good job of reducing reflections.

Details about the matrix

Backlight Type
Mini-LED PFS LED
Software version during testing
TPN248E_V248.003.025.151
V0000.09.01T.P0523
Image processor

Subpixel Structure:

Panel uniformity:

Philips OLED769

Hisense U7Q

TV features

5.6/10

8.9/10

  • HDMI inputs
    0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2

Classic features:

  • Recording to USB (terrestrial TV)
    No
    Yes
  • Recording programming
    No
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    Infrared
    RF
  • Backlit remote control
    Yes
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Possibility to connect Bluetooth headphones to the TV
    Yes
    Yes
  • Possibility to simultaneously use Bluetooth headphones and the TV speaker
    No
    Yes

Smart features:

  • AirPlay
    No
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Wyszukiwanie głosowe
    No
    Yes
  • Voice search in native language
    No
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes

The standout feature of the Philips OLED769 is undoubtedly the three-sided Ambilight system. This innovative technology expands the screen's visuals onto the surrounding walls, creating an immersive experience and giving the impression of a larger display. Whether watching movies, gaming, or streaming, Ambilight adds a unique and atmospheric touch to the viewing experience.

Another noteworthy element is the updated remote control, included with models running the TitanOS system. While the backlit keys make it convenient to use in low-light settings, the hybrid design of its wireless functionality can be frustrating. Certain buttons require precise aiming at the TV, while others do not, leading to inconsistent operation.

Philips has also introduced its proprietary TitanOS operating system this year, replacing the previously used GoogleTV platform. As with any new technology, TitanOS has some early limitations. The current app selection is basic, and the app store lacks variety, which could be disappointing for users expecting a rich library of options. Furthermore, the absence of AirPlay functionality and USB recording capability are notable drawbacks, potentially impacting the overall user experience.

Classic Features of U7Q

Hisense U7Q has a lot to offer when it comes to classic TV features. You can record programs to USB, easily connect external devices via Bluetooth, and the interface – such as EPG – is clear and readable. It may sound like something mainly appreciated by seniors, but the truth is that the U7Q has practically everything needed for watching traditional television. The only thing missing here is the PiP (picture-in-picture) feature.

Smart TV U7Q: Vidaa

When it comes to Smart features, the U7Q runs on the proprietary VIDAA system. And I must admit – it works really smoothly. Voice search in Polish? No issues. AirPlay and screen mirroring? They work without any problems as well. Of course, one must be aware that VIDAA is a closed system, so – as is often the case – some popular apps, especially those related to music, are missing. Therefore, before purchasing, it’s worth checking if all the apps you use daily are available.

Playing files from USB

8.2/10

8.2/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
No
PNG
Yes
Yes
GIF
Yes
Yes
WebP
No
Yes
TIFF
No
Yes
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
No
No
12 Mpix
No
No
16 Mpix
Yes
Yes
20 Mpix
No
No
24 Mpix
No
No
28 Mpix
No
No
32 Mpix
Yes
Yes

The built-in player in the Philips OLED769 offers solid performance and should meet the needs of most users. While it lacks support for some uncommon formats, which may be a drawback for specific use cases, the player handles standard formats effectively. The TitanOS system also allows font colour changes, making it more practical for everyday use. These features ensure a comfortable and versatile experience when playing files directly from USB.

The built-in player in the U7Q fully meets the needs of most future users. The television seamlessly supports Polish characters and most popular video, audio, and photo formats. If we had to nitpick, it would be only about the limited support for certain photo resolutions – there are occasions when files from the camera are not displayed correctly. It's worth keeping this in mind if you plan to present photos directly from a DSLR or phone.

Apps

6.2/10

7.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
No
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
No
Apple_TV_Plus
No
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce Now!
No
Amazon Luna
No
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce Now!
No
Amazon Luna
OK
Boosteroid
No
Steam Link

Sound

6.7/10

7.2/10

  • Subjective sound quality:
    6.7/10
    7.2/10
  • Dolby Digital Plus 7.1:
    Yes
    Yes
  • Dolby True HD 7.1:
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC):
    Yes
    Yes
  • Dolby Atmos in Dolby True HD:
    Yes
    No
  • DTS:X in DTS-HD MA:
    Yes
    Yes
  • DTS-HD Master Audio:
    Yes
    Yes

In the sound category, the Philips OLED769 delivers adequate performance with its 2x10W speakers, though it lacks the dynamism of more powerful audio systems. However, the television supports all Dolby and DTS audio formats, ensuring compatibility with high-quality sound standards. This allows users to enhance their audio experience by connecting external sound systems, making up for the limitations of the built-in speakers.

Sound is one of the major advantages of the U7Q. The TV sounds really pleasant – there is a slightly noticeable bass, good tone balance, and it is definitely something more than just for "everyday news watching." You can easily play music on it and just enjoy the sound – of course in an entertaining way, not an audiophile one 😉. It also deserves high praise for full support for the most important audio codecs, which worked flawlessly. A small exception is Dolby Atmos in TrueHD version, which did not fully play when connected to a home theater, so if someone uses this format – it's worth keeping in mind – it may be a software bug.