Philips OLED769 vs Hisense S7NQ CanvasTV

The Philips OLED769 performs admirably in film scenes featuring small bright elements. With peak brightness reaching around 800 nits, the TV handles light sources like street lamps or stars with remarkable vividness and detail. However, its limitations become evident during scenes with full-screen brightness, such as sun glare, where brightness drops to approximately 250 nits. This is a common challenge for more affordable OLED models, which often struggle to sustain high brightness across the entire display.

When it comes to the brightness of the television and how it handles bright elements while watching movies, it is just average—similar to contrast. The average brightness level of the Hisense S7NQ is around 500 nits. This is a value that allows you to feel the beginnings of true HDR, but it is definitely too little to speak of outstanding effects. However, the television deserves praise for color gamut coverage—movies look very colorful and vibrant. With the use of PFS LED (QLED) coating, the device can cover over 90% of the DCI-P3 color gamut and over 72% of the wider BT.2020 gamut. For a television in this class, these are truly very good results.

The "Film" mode on the Philips OLED769 proved to be the most faithful factory setting for preserving the source material, and it was the basis for our tests. However, like other factory presets, it has a few flaws. Let’s break down the key issues observed in SDR and HDR content.

In both formats, the white balance exhibited a noticeable dominance of green and red tones. This led to a yellowish tint across the image, resulting in yellowed whites and slightly unnatural skin tones. This was particularly evident in the "ColourChecker" palette, where colour samples leaned toward warmer shades.

In terms of contrast and brightness, two critical graphs tell the story: the Gamma curve for HD content and the EOTF curve for 4K HDR content. For SDR, the gamma value dips below the ideal 2.4 level, causing lighter parts of the image to appear overly bright. This overexposure reduces detail and depth in bright areas. In contrast, the EOTF curve for HDR content performed admirably, accurately maintaining details in both bright and dark regions. This ensures realistic, dynamic scene reproduction that enhances the overall viewing experience.

Let's now check how the Hisense S7NQ CanvasTV performs in color reproduction in the best factory mode, which is Filmmaker. Right from the start, it is evident that it is definitely better than in dynamic or standard mode, but there are still a few things to nitpick. In terms of image quality from the HD signal, the colors are slightly inaccurate – there is a dominance of cooler shades of blue and a lack of red. Because of this, the image appears somewhat too cool.

A similar effect occurs with 4K content, but it is more noticeable there. The excessive exposure of blue tones and the lack of red make the image seem distinctly cold. However, the biggest issue with this television is not the colors themselves but rather the way brightness is managed. The tested unit slightly boosted the brightness compared to the reference value. The result is indeed better visibility of details, but at the cost of significantly brightened black – which makes the entire image seem more "flat."

A similar phenomenon was noticed in the 4K signal – the slightly inflated curve at the beginning of the EOTF graph shows that the television has a tendency to excessively expose certain scenes. Fortunately, this effect can be improved with professional calibration, which we will discuss in the next point.

After professional calibration, the Philips OLED769 truly excels in colour accuracy. Any yellow tint previously seen in HD and 4K content is now eliminated. The Colour Checker test shows minimal deltaE errors, occasionally exceeding a value of 2, which indicates a nearly perfect representation of the director's intent.

When it comes to contrast, the results are equally impressive. For 4K materials, there was little room for improvement initially, but the gamma curve has been significantly refined. This leads to a more accurate rendering of dark and bright areas, resulting in a dynamic and realistic viewing experience.

Thanks to the calibration, the full potential of the television has been unlocked. The Philips OLED769 now delivers vibrant, natural, and high-quality images, making it an excellent choice for movie lovers and multimedia users.

The results we achieved after calibrating the Hisense S7NQ are really very good. Thanks to the calibration, we were able to eliminate the excessive exposure of blue tones and the lack of red in the HD signal. A similar, although slightly weaker effect was also achieved with 4K HDR content. Brightness management in HD material has also improved – the television no longer has problems with overall image brightness issues.

However, there are things that cannot be overlooked. The characteristic of the EOTF curve has practically not changed, and the lack of local dimming means that the smallest elements on the screen will always be slightly overexposed. One simply has to accept this when choosing a television with a similar type of backlighting. Nonetheless, the final result is very good and should fully satisfy the vast majority of users.

When it comes to lower-quality materials, the distortion reduction in the Philips OLED769 does well in smoothing tonal transitions, especially at the minimum setting. It's worth noting that film grain is not blurred, which is a positive surprise, as such negative phenomena often occur with other manufacturers. Overall, this is quite a decent solution. However, it should be pointed out that this setting does not work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the TV struggles with smoothing tonal transitions and may exhibit more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the photo is not overly jagged, and the branches in the background lack characteristic jagged edges. The TV achieves this effect thanks to the absence of artificial sharpness, which may be an advantage for some users. However, others may find this less attractive as they prefer a more pronounced, sharper image instead of a subtle effect. This effect can be mitigated using a higher setting for the "Sharpness" parameter.

It is equally important how the television handles tonal transitions on a poorer signal – for example, in older movies, television, or on YouTube. Unfortunately, despite the presence of the "Smooth and Gradient Picture" feature, which was supposedly intended to improve this aspect, its performance is truly lacking. It is barely noticeable that it has any real impact on the visibility of color transitions.

Image scaling also performs poorly. Yes, one can observe that the television tries to "stretch" the quality, but the final effect is far from ideal. The image often appears slightly jagged, which is especially noticeable in the case of tree branches in the background. Additionally, the Hisense S7NQ has a clear tendency to crop the image at lower resolutions, which can cause us to miss captions in the news or finer details of the image.

The Philips OLED769 features a multi-stage motion smoother called "Motion Style," which will satisfy users who value the ability to customize motion fluidity in movies. Thanks to this function, the image can be set to be more frame-like or fluid, resembling a theatrical effect. This is a great solution for those who want to match the displayed content to their visual preferences. Gamers will also be pleased, as the TV, like most OLEDs, is equipped with a 120Hz panel. This provides extraordinary fluidity and image dynamics. Unfortunately, the Philips OLED769 lacks BFI (Black Frame Insertion) functionality, which could further improve motion fluidity and sharpness. Despite this limitation, it offers excellent visual experiences for cinema and gaming enthusiasts, one of its main strengths.

When it comes to motion fluidity, the television performs really well. Although the S7NQ was mainly designed for displaying static elements – such as images – the manufacturer has utilized a panel with a refresh rate of 144 Hz. As a result, sports or games look really good on it.

For materials that are not recorded at a high frame rate, the manufacturer provided two features that allow you to adjust the picture to your own preferences. "Motion blur reduction" and "motion smoothing" operate on a 10-level scale, allowing you to choose between a more cinematic image – with characteristic frame jumps – and a smooth effect reminiscent of a "soap opera." How to set this up? That's a personal matter – we leave the decision to you.

The Philips OLED769 was created with gamers in mind, offering full compatibility with consoles and the highest-quality gameplay. The television received the maximum rating in this category, providing everything one could desire. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the television ensures smooth and hassle-free gaming. ALLM automatically switches the TV to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in fluidity and stability in gameplay. The Dolby Vision feature for gamers is another advantage, though it only works at 60 Hz. Most casual gamers are unlikely to feel the lack of a higher frequency, but more demanding users may have some reservations. This allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, translating to excellent image smoothness.

The Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly improve game quality and user comfort.

Even though the S7NQ is an "image" type TV, you can actually play games on it. Really. It has almost everything (except for HGiG mode) that a modern gaming TV needs. The 144 Hz panel and two full-fledged HDMI 2.1 ports allow for seamless connection of two consoles, such as PlayStation 5 or Xbox Series X/S.

The TV supports automatic game mode (ALLM) and frame synchronization (VRR) without any stuttering or issues. It also handles high frame rates at lower resolutions without a hitch. We must commend Hisense for the very attractive Game Bar – it displays all available picture options, and additionally, we have the ability to zoom in on the mini-map or enable a crosshair (because sometimes someone might actually want to "aim" 😉).

The only missing element – as we mentioned earlier – is the lack of a proper implementation of HGiG mode. It is responsible for automatically setting the picture in games as the creators intended. It's a shame because that’s the only thing separating the Hisense S7NQ from being a full-fledged gaming "monster."