Panasonic Z95A vs Hisense U7Q PRO

Panasonic Z95A demonstrates class when it comes to HDR performance. In brightness tests, it reaches a level of 1800 nits, which has a real impact on watching movies. Scenes from Life of Pi or Gemini Man look great – the television effortlessly reproduces details and the intensity of bright spots, impressing with its power. In more demanding moments, like the final scene from The Meg, one can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic matrices. Nonetheless, a result around 1000 nits can still be considered excellent, still providing very good picture quality. Additionally, the television offers excellent coverage of wide color gamuts – up to 98.6% for DCI-P3 and 74.5% for BT.2020. This ensures that colors are not only vibrant but also deeply saturated, allowing full appreciation of the richness of details, especially in HDR scenes. Such coverage makes colors appear more realistic, and the HDR effect gains in intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables achieving such high luminance and excellent image detail. Thanks to this, the Panasonic Z95A offers HDR at a level that truly makes a difference.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

The best picture mode in the Panasonic Z95A is undoubtedly the Filmmaker mode. It is a mode that offers quite good image reproduction, but it is not free from certain errors that need improvement. First of all, the white balance, both for 4K and HD content, tends to show a dominance of red and blue colors. This causes a slight pinkish tint in the image, particularly noticeable in bright, white scenes. Such deviations can be seen in the comparative photo below, which illustrates this problem well. The Colour Checker test also confirms these discrepancies, showing slight shifts of the dots towards the mentioned hues.

In terms of gamma brightness characteristics, it performs very well, with only minor issues when lightening small details. The EOTF curve, which is responsible for controlling brightness in 4K HDR content, poses greater difficulty. Here, a slight boost in brightness above the reference value can be observed, making the image sometimes too bright, especially in more demanding scenes. Although the Filmmaker mode is definitely the best choice in the Z95A, these aspects require refinement to fully exploit the potential of the television.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

After calibration, Panasonic Z95A shows its full potential, offering an almost perfect image. The television provides great adjustment capabilities, which we have fully utilized. The white balance after calibration is presented almost perfectly, and errors in SDR content at the level of 0.5 fall within an absolutely reference standard. The same is true for 4K HDR content – any pink tint on the screen has been completely eliminated, and the white balance is now exemplary.

The color palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 is a result that will satisfy both professional calibrators and enthusiasts of cinema-quality images. Significant changes have also occurred in brightness characteristics – the EOTF curve has been leveled, eliminating previous issues with excessive image brightness. And the small error in gamma has been reduced.

Before calibration, the image was acceptable, but now it is a completely different league. It is a true feast for the eyes, the quality of which is hard to compare to anything else. Panasonic Z95A, after fine-tuning the settings, becomes a true master of color reproduction.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

In the case of lower quality materials, the "Gradient Smoothing" function is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – although they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be rated as average, but sufficient to improve the quality of tonal transitions.

As for digital processing, or upscaling, the image looks surprisingly good. It is vibrant and pleasant to the eye, making lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be noticed, such as "jaggies" on edges, e.g. branches in the background. Nevertheless, this does not significantly impact the overall viewing experience, and the television handles this material in an acceptable manner.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

Panasonic Z95A, with its 144 Hz panel, offers excellent image smoothness. For films, there is the "Intelligent Frame Creation" feature, which enhances fluidity and reduces motion blur. The user has two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in fast-moving scenes. "Film Smoothness" – adds smoothness by creating additional frames between the originals, making the motion look smoother and more natural with a "soap opera" effect.

As a result, viewers can adjust the settings to their own preferences. Films and less dynamic materials appear smooth and natural, which should satisfy most users.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in terms of support for gamers. The television offers practically everything one could expect from a device in this category. Support for ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) ensures smoothness and no tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and the additional support for resolutions other than 4K provides greater flexibility, which is a significant plus for gamers using various setups.

Attention should also be paid to the unique and somewhat specific "Game Bar." Its intuitive interface stands out from the competition and allows quick adjustments to key settings such as VRR, brightness level, or picture mode without interrupting gameplay.

However, in this class of device, there is a slight disappointment – the Panasonic Z95A offers only two HDMI 2.1 ports, instead of four. This is definitely insufficient for a premium television, especially at a time when many people have more than one device requiring full HDMI 2.1 support, such as a next-gen console or a high-end computer. In this category, it is hard to accept, especially given the high aspirations of this model. Despite this, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.